You can register a new business name for several reasons,
whether for an entirely new business or a pivot of an existing
business. This decision will have many legal and commercial
considerations. This article will outline these considerations and
how to provide the greatest protection when you change your
business name.
When you change your business name, you must register that new
name through ASIC Connect or the Business Registration Service.
This registration is connected to the entity's Australian
Business Number (ABN). For each business that you operate, you must
trade under your entity's name or register a business name. If
your company name is Good Cafe Pty Ltd and you wish to trade under
'Good Cafe,' you must register that business name. Also,
where you wish to trade under any other name and display your
business to the public under that name, you will need to register
it.
