At some point, many software owners will consider the various
options for marketing and expanding their reach. Engaging a third
party to sell or distribute your SaaS on your behalf can allow you
to sell more licences, increase brand awareness, and target new
markets. For example, you might engage a referrer to introduce
prospective customers to you. Alternatively, you might engage a
reseller to purchase SaaS licences from you and re-sell as is or
integrate your SaaS with additional software and hardware. Either
way, you should detail each party's obligations in a
well-drafted referral or reseller agreement to ensure a mutually
beneficial relationship.
Referral Arrangements
A referral arrangement can be very beneficial in marketing and
promoting your SaaS. However, you must have a clear referral
agreement where you put a referral arrangement in place. This
agreement will outline each party's rights and obligations,
particularly the referrer's responsibilities, and
