Every business needs a cracking set of terms and
conditions. Whether you're selling products or services, your
T&Cs should clearly describe what you're doing and set
expectations as to when you'll do it and on what
terms.
Over time, your product suite and service offerings are likely
to be enhanced and updated. You may make modifications here and
there, add new items and remove others. You might invest in
infrastructure and change the way your service is delivered. Or
there might be a change to the laws affecting your industry.
When was the last time you took a good look at your T&Cs?
Are they easy to understand? Do they help you close sales quickly
and efficiently? Do they explain exactly what you're doing for
a customer?
