The saying 'customer is king' is even more relevant
today than it has ever been. Consumers are demanding better
products, be it healthier, organic, natural, preservative free,
sugar free, vegan, recyclable, child friendly, pet friendly, energy
saving, water saving, not tested on animals, premium quality ...
and the list goes on!
Particularly, in the world of fast moving consumer goods (FMCG)
where products are often inter-changeable, consumers are demanding
that the information provided to them on the packaging, labelling
and in the advertising of products or services be presented in a
more uniform way - to make the comparison and buying decision
easier.
While the use of star ratings or review rankings may not be
expressly legislated by the Australian Consumer Law, using these
inaccurately can amount to misleading or deceptive conduct landing
manufacturers and distributors in hot water with the Australian
Competition and Consumer Commission (ACCC) and even
