The carbon price commenced in Australia on 1 July 2012. As part
of the new regime, the government has directed the ACCC to
undertake a compliance and enforcement role in relation to claims
made about the impact of the carbon price. The ACCC's focus is
to ensure businesses do not make misleading claims about price
increases as a result of the carbon price. The ACCC does not have a
role in formally monitoring, setting or restricting price increases
linked to the carbon price and cannot prevent a business from
putting up its prices as a result of the carbon price. Since 1
July, there have been a number of examples where businesses have
come under investigation for their pricing claims. For example, on
8 June 2012, the managing director of Brumby's Bakeries
distributed a newsletter to approximately 250 Brumby's
franchisees which contained the following statement:
