Every Law Has Its Loophole...

Not often do clients seek our advice in connection with the measures that should be taken in IP terms before going into the market or embarking on any venture. In those few but precious cases, we would doubtlessly advise on the benefits of registering a trademark and would highly recommend them to do so. 

While it is true that the procedure seems straightforward, sometimes it is not, and it can get complicated, either by third-party oppositions, office actions, or even delays inherent to the procedure. Yet, generally, these issues can be overcome on the basis of agreements, abidance by the requirements prescribed for trademark registration in some cases, and exercising patience.