On March 8, 2018 the project IP Key Latin America was officially
launched at the San Martin Palace in Buenos Aires, Argentina. IP
Key Latin America is a collaborative project of partners with the
goal of increasing awareness of the benefits of intellectual
property. In particular, the group spotlights IP as a key to growth
and job creation as well as supports increased IP protection and
enforcement from Mexico to Chile and throughout the Latin American
region.
Through its activities, IP Key Latin America will support
international firms, especially EU enterprises, doing business in
the region. These efforts will improve IP protection in LATAM,
which will further encourage European companies to invest in Latin
America. For European clients this means more legal certainty and
quality in IP protection. By close cooperation with Latin American
stakeholders and the involvement of academia, enforcement, industry
and judicial authorities, the IP Key project will:
