Firm Profile > Olshan Frome Wolosky LLP > New York, United States

Olshan Frome Wolosky LLP
NEW YORK, NY 10019
United States

Advertising and marketing: transactional and regulatory Tier 3

Based in New York, the team at Olshan Frome Wolosky LLP is highly skilled in sweepstakes and contests law, as well as promotional marketing campaigns, promotional agreements and general compliance. Andrew Lustigman leads the practice and advises marketers, advertisers and agencies on the aforementioned areas. Lustigman is supported by Tamara Carmichael, an expert in digital media, privacy and IP law. Areas of focus for the group include pharmaceuticals, media and home products.

Practice head(s):

Andrew Lustigman

Other key lawyers:

Tamara Carmichael


They do a good job for us in reviewing advertising and, when necessary, litigating. We are happy with their responsiveness and transparency. We find their knowledge of our area of advertising and marketing to be superb. That is certainly understandable based on their decades of experience.

‘We have worked primarily with Andrew Lustigman, Sheldon Lustigman and to a lesser extent, Scott Shaffer over a 40 year period! To me, that’s pretty amazing. They do a good job, are fair in their billing and have a good record of success.’

Key clients

Harbor Freight Tools, Inc.

PLx Pharma

Direct Wines, Inc.


Fooji, Inc.

Housewares America, Inc.

Leading Pharma

Macromark, Inc.

Fareportal, Inc.

Shareholder activism

The dedicated activist and equity investment group at Olshan Frome Wolosky LLP ‘knows the finer points of activist procedure cold’; it utilizes this knowledge in representing prolific activist shareholders in some of the most significant campaigns in the market. Building upon its history of success in proxy contests, 2020 saw the team score a rare victory for Starboard Value at GCP Applied Technologies, leading to winning control of GCP’s board of directors by appointing all of its director candidates. Further, the department’s work gains additional credibility through the expertise of its founder Steve Wolosky, who is one of the best-known pioneers in this space with three decades of activism experience under his belt. Wolosky shares leadership of the practice with Andrew Freedman, whom clients laud for being ‘a fighter by nature, which is exactly what you want in an activist attorney’; the duo also frequently collaborates with Meagan Reda. Another highly regarded figure in the team is Elizabeth Gonzalez-Sussman, who has a strong track record of delivering successful results to clients in the fields of investment and asset management. Kenneth Mantel has additional expertise in securities law and general corporate governance. All named practitioners are based in New York.

Practice head(s):

Steve Wolosky; Andrew Freedman

Other key lawyers:

Meagan Reda; Elizabeth Gonzalez-Sussman; Ian Engoron; Ryan Nebel; Kenneth Mantel; Rebecca Van DerLaske


‘Olshan provides comprehensive and thorough strategy analysis for activism campaigns and knows the finer points of activist procedure cold, which is important for steering around foils like poison pills, nomination deadlines, and nomination notices. Olshan is capable of turning around quality work product on short timetables and makes managing partners available when needed.’

‘Andrew Freedman – he is laser sharp and a fighter by nature, which is exactly what you want in an activist attorney. As a first-time activist firm, having an attorney of Andy’s caliber and aggressiveness helped lend credibility and teeth to our campaign, which ultimately yielded a highly successful settlement.’ 

‘Associate Ian Engoron was diligent and responsive.’

‘Steve Wolosky, Andrew Freedman, and Elizabeth Gonzalez-Sussman are all leaders in the market.’

Key clients

Ancora Advisors, LLC

Barington Capital Group, L.P.

Browning West LP

Elliott Associates, L.P.

Engaged Capital LLC

Engine Capital LP

Fir Tree Partners

GAMCO Asset Management Inc.

Hestia Capital Management, LLC

Impactive Capital LP

Land & Buildings Investment Management, LLC

Legion Partners Asset Management, LLC

Lion Point Capital, LP

Marathon Partners Equity Management, LLC

Oaktree Special Situations Fund, L.P.

Sherborne Investors Management LP

Starboard Value LP

Stilwell Value LLC

Third Point Management

Velan Capital, L.P.

Olshan, a law firm based in New York, represents major businesses and entrepreneurs in their most significant transactions, problems and opportunities. Olshan’s clients range from public companies, hedge, venture capital, private equity and other investment funds to entrepreneurs and private companies worldwide. Clients choose Olshan for innovative strategies and sophisticated, game-changing advice in corporate, securities law and shareholder activism, complex commercial, corporate and securities litigation, real estate, intellectual property, bankruptcy and creditors’ rights, and advertising.

Main areas of practice
Shareholder activism practice group:
Olshan’s shareholder activist group is widely recognized as the global premier practice in representing activist investors in contested director elections. Lawyers in the Activist group have been involved in seeking Board representation at over 650 public companies. The Activist group counsels clients on a wide variety of activist strategies, from proxy contests, consent solicitations and hostile takeovers to letter-writing campaigns and behind-the-scenes discussions with management and boards of directors.

Advertising, marketing and promotions: The advertising, marketing and promotions group attorneys are focused on serving the advertising, internet, and promotional marketing industries. Whether utilizing the latest in new digital technology to conduct a sweepstake, incorporating social media into a campaign, or delivering their message through traditional media channels, clients rely on the group for innovative and proactive legal advice that allows them to market effectively.

Corporate/securities law: Olshan’s corporate and securities law group provides experienced and creative counsel to public and private issuers, underwriters, venture capital firms and others in a variety of capital-raising transactions. Clients regularly call upon the group for its expertise in negotiating mergers and acquisitions, credit facilities and other loan transactions, venture capital financings, buyouts and ‘going private’ transactions, navigating contested proxy solicitations, forming and other matters.

Real estate: The real estate law attorneys have particular experience serving clients in the areas of major office buildings, including purchases, sales, financings, space leasing and ground leasing of office buildings, hotels and development sites, retail leasing, where the firm represents major brand retailers in leasing retail space in Manhattan and across the US, ground rent reset arbitrations and real estate joint ventures.

Litigation: The litigation group represents funds, banks and other investors involving securities fraud allegations, broker-dealer disputes, lending, and contests for corporate control. Additionally, the group includes former prosecutors who maintain a white collar defense and whistleblower practice and general commercial litigators involved in a wide array of business and contract disputes involving software development, sales of businesses, sale of goods and more.

Bankruptcy and financial restructuring: The attorneys in the bankruptcy and financial restructuring group represent or have represented creditors, creditors’ committees, debtors, trustees, bondholders, secured creditors and lenders, landlords and buyers and sellers of distressed assets and debt or equity positions in out-of-court restructurings as well as in-court insolvency cases.

Intellectual property law: The intellectual property law group offers expert counsel and litigation capabilities to enable businesses and individuals to establish, protect and exploit their trademarks, copyrights and trade secrets. The trademark practice is particularly extensive.

Brand management and protection: Olshan’s brand management and protection group helps clients build strong, enduring brands and protect them from challenges throughout the world, working with clients from brand inception through all stages of marketing and development.

Tax and personal planning: Olshan’s tax and personal planning group provides skilled and sophisticated tax and financial planning services to corporations, partnerships/LLCs and other business entities, high-net-worth individuals, families and fiduciaries of complex estates and trusts.

Employee benefits: the employee benefits group meets the challenges employers face in connection with the compensation of employees and the planning and administration of employee benefits. The group assists in the design and drafting of all forms of executive compensation plans, arrangements and programs.

Employment practices: the employment practices group assists employers in managing their relationships with employees and independent contractors, including preparation of employment contracts, investigations into allegations of discrimination and harassment, counsel on workplace testing and FCRA.

Department Name Email Telephone
Shareholder Activism Practice Group Steve Wolosky 212.451.2333
Shareholder Activism Practice Group Andrew Freedman 212.451.2250
Advertising, Marketing & Promotions Andrew Lustigman 212.451.2258
Bankruptcy & Financial Restructuring Michael Fox 212.451.2277
Corporate/Securities Law Robert Friedman 212.451.2220
Employee Benefits Stephen Ferszt 212.451.2229
Employment Practices Michael Passarella 212.451.2322
Intellectual Property Law Steven Gursky 212.451.2385
Litigation Lori Marks-Esterman 212.451.2257
Real estate Thomas Kearns 212.451.2273
Tax & Personal Planning Warren Gleicher 212.451.2231
Brand Management & Protection Mary Grieco 212.451.2389
Brand Management & Protection Andrew Lustigman 212.451.2258
Photo Name Position Profile
 Andrew Freedman photo Andrew Freedman Partner, Co-Head
 Elizabeth Gonzalez-Sussman photo Elizabeth Gonzalez-Sussman Partner
 Meagan Reda photo Meagan Reda Partner
 Steve Wolosky photo Steve Wolosky Partner, Co-Head
Number of Partners : 44
Number of Lawyers : 49
Co-Administrative Partners : Steven Gursky
Co-Administrative Partners : Nina Roket