Intellectual property
Brazilian PTO establishes rules for the recognition of acquired distinctiveness in trademarks
Brazil has made an important advancement in harmonizing its trademark system with international standards. On June 10, 2025, the Brazilian Patent and Trademark Office (BPTO) published Ordinance No. 15/2025, which formally introduces the concept of acquired distinctiveness (also known as “secondary meaning”) into Brazil’s trademark prosecution system.
22 July 2025