Brandsmiths > Manchester, England > Firm Profile

M2 2JG

TMT (technology, media and telecoms) > Intellectual property Tier 2

Brandsmiths’ specialist IP team in Manchester is particularly well regarded for its IP litigation experience, acting for a varied range of brands and household names in claims up to the Supreme Court. Michael Forrester leads the practice and is actively involved in disputes relating to registered and unregistered designs, trade marks and passing off. Experienced IP litigators Andrew Lee and John Battersby are also noted, along with football industry specialist Tom Keane and Jacob O’Brien, who regularly acts for technology companies. Claire Meyers joined the team in 2022, adding to the firm’s litigation expertise.

Practice head(s):

Michael Forrester

Key clients

Lifestyle Equities CV

Iconix Brand Group (Umbro, Lee Cooper, Starter etc)

RW Invest North Ltd


Everton FC

Beyond Corporate / Beyond Group

Night Addict / Whispering Smith

SpectrumX Healthcare

Work highlights

  • Representing Beverly Hills Polo Club in a claim involving key issues of director’s personal liability for intellectual property infringement.
  • Acting for Beverly Hills Polo Club in the Court of Appeal against Amazon in a claim targeting on online advertisements, especially in the way done by the Amazon platform.
  • Representing Iconix in a key trade mark case relating to the Umbro diamond.

TMT (technology, media and telecoms) > Sport Tier 2

Brandsmiths is recommended for its football industry expertise, with the firm representing a number of well-known clubs and individual players, including retired greats of the game such as Roberto Carlos. The firm assists with matters ranging from employment and sponsorship deals to defamation. Tom Keane, who works on player transfers and branding matters, leads the team. Keane is supported by the ‘brilliantDavid Seligman, who has a strong record in disputes over players’ salaries and unpaid agents’ fees. Head of litigation Michael Forrester is also a name to note.

Practice head(s):

Tom Keane

Other key lawyers:


‘Very personal service that not many companies have now. Sound advice, just getting the right result.’

‘David Seligman is brilliant. His manor and knowledge stands out. Advice is delivered in an easy to understand way. Would highly recommend him.’

‘David Seligman’s knowledge, availability and proactiveness has been very helpful for us as we navigate the early years of starting a business. We have already recommended him to various contacts of ours as we appreciate how he goes about his work and relationships, his personal touch makes it feel like he is almost a part of our company.’

‘Strong depth across the team with a passion for the subject. Excellent advice provided on a consistent basis and pleasant to deal with.’

‘Michael Forrester is a tenacious litigator.’

Key clients

Manchester United FC

SCR Altach

Everton FC

Coventry City FC

Dundee United FC

John Hartson

Consilium Sports Group

Roberto Carlos

Joe Joyce

Guido Vianella

Kody Davies

New Era Global Sports Management Ltd


Mansa Sports Management

Ben Foster

Prodigy Sports Group

Michael Keane

Oldham Athletic (2004) Associated Football Club Limited


EMG Mundial

Jeremie Frimpong

Prolific Sports Group

Entourage Sports & Entertainment

Evolve Talent Group


Work highlights

TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design Tier 4

Brandsmiths’s ‘young and energetic’ practice is noted for its expertise in IP litigation, particularly in the trade mark and copyright arenas, as demonstrated by its representation in the Lifestyle Equities v Ahmed case, involving a novel element concerning the scope of an infringing parties’ liability to account for profits. ‘Ingenious’ Andy Lee, who spearheads the practice, is an experienced IP litigator, notably within the sphere of trade marks, while founding partner Adam Morallee regularly acts for clients in the sport and media sectors. Joel Barry handles trade mark issues, and other names to note include John Battersby and Jacob O’Brien.

Practice head(s):

Andrew Lee


‘Andrew Lee, who is knowledgeable, ingenious and very tactically astute, marshals a large team of bright young associates and trainees, and together they provide an excellent service which is good value for money.’

‘They are a pleasure to work with. It is a team of young and energetic professionals, who give you straight answers and adapt to the client.’

‘Andrew Lee is very knowledgeable on all aspects of trade mark procedure and civil litigation.’

‘They are a highly specialised team. I like the small size of the firm and the effort they make in keeping a close contact with clients, whatever the size.’

‘Andrew Lee is a great professional, who is very good at developing and maintaining the client relationship. He makes even tiny clients very valued.’

‘Amazing, humble practice with industry leading IP knowledge.’

Key clients

Beverly Hills Polo Club

Entertainment One


Iconix Brand Group Ltd

Pentland Brands


Only Fools & Horses – The Dining Experience

YMU Management


Kingdom of Sweets


Abbott Lyon