Brandsmiths > London, England > Firm Profile
Brandsmiths Offices
Old Pump House
19 Hooper Street
London
E1 8BU
England
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Brandsmiths > The Legal 500 Rankings
TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design Tier 4
Regarded for their ‘very diligent and thorough’ practice, Brandsmiths demonstrates particular prowess in trade mark and copyright litigation, as well as mandates relating to confidential information and database rights. Andy Lee spearheads the group, fielding a varied practice that is comprised of trade mark, copyright, and passing off issues. Experienced litigator Adam Morallee and Joel Barry, who contributes his considerable trade marks expertise to the team, are other names to note in the practice.Practice head(s):
Andy Lee
Other key lawyers:
Adam Morallee; Joel Barry; John Battersby
Testimonials
‘Very diligent and thorough. Pays attention to all aspects and is thorough in their research and advice.’
‘The Brandsmiths team is comprised of a friendly, diligent and highly intelligent bunch of individuals. They are a pleasure to work with, and always pull through for clients by thinking outside the box.’
‘Andy Lee is an outstanding partner whose knowledge of trade mark case law is unmatched. He is fantastic to work with, and you can always count on him to come up with inventive legal arguments!’
‘Huge litigation experience with particular expertise in trade marks, passing off, and brand protection. Andy Lee thinks outside the box and knows when to turn on the aggression when necessary. John Battersby is good on designs. It’s a very diverse team.’
‘Super friendly and down-to-earth, and very commercial. They quickly get to grips with the client’s way of working and priorities and concerns.’
‘Andy Lee is very quick to understand how each client that we refer to him prefers to work with their external legal counsel. Balances great litigation advice with the commercial needs of the clients.’
‘Very experienced trade mark and copyright litigation firm capable of handling multi-jurisdictional matters with multiple parties. Very good value for money with a strong team that can place fee earners of suitable seniority on the matter to be cost effective.’
‘Dedicated and focused team that demonstrate an unfaltering attention to detail.’
Key clients
Beverly Hills Polo Club
Entertainment One
Microsoft
Iconix Brand Group Ltd
Pentland Brands
Hasbro
Schuh
YMU Management
BMW
August Ventures
UK Innovations
Abbott Lyon
Marine Serre
Work highlights
- Representing Lifestyle Equities in the Supreme Court in a case against Amazon in the first case to reach the Supreme Court dealing with the concept of targeting.
- Representing the owners of the iconic UMBRO brand in the Court of Appeal against Dreampairs in a very important judgment on post-sale confusion.
- Representing Hasbro in ongoing litigation protecting the famous Peppa Pig brand against SConnect in respect of their cartoon ‘Wolfoo’.
TMT (technology, media and telecoms) > Sport Tier 6
Providing tailored advice to major professional football clubs, international football agencies and high-profile sports brands, Brandsmiths is hailed for being a ‘dynamic and forward-looking team’. Co-headed by the ‘smart’ Tom Keane and ‘first-rate’ David Seligman, who were both promoted to partner in January 2024, the practice also welcomed Nicola Wilburn-Shaw as partner in February 2024. Adam Morallee has vast expertise in the football and boxing spheres, while Michael Forrester focuses on media and privacy work.Practice head(s):
Tom Keane; David Seligman
Other key lawyers:
Testimonials
‘Great real-life experience across the sport sector, from working in-house at football clubs to acting as agents on high-profile transfers and contracts. You feel as though any query you put to them, they have practical experience to draw on which can be invaluable, as well as giving confidence.’
‘Michael Forrester is very commercial, very practical and very straightforward to deal with. Strongly advocates for you.’
‘Tom Keane is smart, proactive and efficient. He knows his sector very well and is able to offer great advice.’
‘A dynamic and forward-looking team, who know the law and the intricacies of the sports business inside out. I would recommend them without hesitation.’
‘David Seligman is first rate both on the law and with clients. He has an enviable ability to make the complex seem simple, and communicates that with clients and stakeholders brilliantly well.’
‘Fantastic depth of IP knowledge across the team.’
Key clients
Manchester United FC
Everton FC
Coventry City FC
Jesse Lingard
Mansa Sports Management / Moussa Dembele
Dundee United FC
YMU / Tyler Adams
Prolific Sports Group / Jeremie Frimpong
Ben Foster / Cycling GK / Fozcast
Tom Aspinall
Prodigy Sports Group / Danny Welbeck / Omari Kellyman
Michael Keane
Entourage Sports & Entertainment
Evolve Talent Group / Alex Scott, Bobby Clark and Jordan Zemura
Consilium Sports Group
Umbro
Joe Joyce, Johnny Fisher, Guido Vianella and Kody Davies (S-Jam Boxing)
Oldham Athletic
OmniSports
Total Football Ltd / refsuite.co.uk
Jordan Mellon / Michael Mellon / Josh Andrews
Work highlights
- Advising Everton FC’s in-house legal team and receiving regular instructions on a variety of sporting and commercial matters, as well as disputes.
- Providing advice to YMU’s football agents and players in relation to regulatory, commercial and contractual matters.
TMT (technology, media and telecoms) > Intellectual property Tier 2
Brandsmiths houses a broad practice which assists well-known brands and companies seeking to protect and enhance their IP assets. Michael Forrester stands out due to his expansive expertise in contentious IP work, particularly in relation to unregistered designs, passing off, and trade marks. Acting for a diverse client roster of fashion and retail clients, John Battersby regularly appears before the IPEC and High Court in IP disputes. Jacob O’Brien often advises tech companies and brands with the enforcement and protection of their IP rights, and Claire Meyers is noted for her distinctive focus on issues arising at the intersection between IP and competition law.Practice head(s):
Michael Forrester
Other key lawyers:
Testimonials
‘The firm has IP written through it as a specialism. It very much feels that all lawyers in the team are IP specialists and as a result you feel you are in safe hands with a very complicated area of law. Everyone in the team is also able to communicate very effectively. ’
‘Michael Forrester is very adept and articulates the position very well. ’
‘The solicitors at Brandsmiths are extremely diligent, efficient, and great to work with. The firm has a friendly and familiar culture, and always strives to secure great results for clients.’
‘Strength and depth of IP knowledge and experience.’
‘John Battersby – provides expert, pragmatic advice and is a delight to deal with.
‘Michael Forrester – all round solid litigator who will tenaciously pursue matters to get the right outcome for the client.’
Key clients
Iconix International
Beverly Hills Polo Club
Perfect Moment
Never Fully Dressed
The Fragrance Shop
Mallet London
Spectrum Brands
SpectrumX
Manchester United FC
YMU
Everton FC
Microsoft
Entertainment One
Schuh
Broken Planet
Work highlights
- Representing Iconix in a claim for trade mark infringement relating to the Umbro double diamond logo. Iconix was successful in the Court of Appeal, overturning the High Court decision.
- Representing Lifestyle Equities in what will culminate in the Supreme Court deciding on the issue of what the nature and extent of the liability of a director or senior executive employee for causing a company to commit a civil wrong, for which a claim can be brought without a finding of fault by the wrongdoer.
- Representing Lifestyle Equities in the Supreme Court against Amazon. The key issues are the targetting on online advertisements.
TMT (technology, media and telecoms) > Media and entertainment Tier 2
Brandsmiths is noted for its lucrative client base of television presenters and social media personalities, which it often assists with libel and defamation claims, and disputes with agents. David Seligman who stands out due to his deep knowledge of sports law, acts for a number of talent management agencies. Tom Keane is a key name for IP issues, and Michael Forrester is well-known for his longstanding experience in IP, often acting in defamation cases.Practice head(s):
David Seligman; Tom Keane; Michael Forrester
Key clients
YMU Group
David Walliams
Amelia Dimoldenberg
Dimz Inc
Munya Chawawa
Made by Munya
Lisa Johnson
Monty Mobile
Moutasser Hachem
Entertainment One
Lizzy Cundy
RW Invest
Jessica Alves
Simon Schofield
Work highlights
- Advised YMU on IP and trade mark issues, and reputation management matters.
- Represented David Walliams in a UKGDPR breach and misuse of private information claim against Fremantle Media Ltd regarding the recording and subsequent leaking of conversations from Britain’s Got Talent.
- Advising Amelia Dimoldenberg and her production company Dimz Inc on commercial contracts and relationships, employment matters, and IP and trade mark advice and registrations.
TMT (technology, media and telecoms) > Sport Tier 2
The team at Brandsmiths acts for a broad range of boxing and football clients in endorsement arrangements, joint practice heads Tom Keane and David Seligman were both promoted to partner in Jan 2024. Keane is noted for his exceptional expertise in football transfers, acting for a number of clubs, international agencies, and sports brands, while Seligman routinely appears before sports arbitration bodies. Nicola Wilburn-Shaw joined the group from JMW Solicitors LLP in February 2024, contributing her vast knowledge of family law. Michael Forrester leads the litigation group, representing numerous Premier League football players in reputation management cases and image rights matters.Practice head(s):
Tom Keane; David Seligman
Other key lawyers:
Testimonials
‘David Seligman has been professional, expeditious and knowledgeable. His insight and discretion are invaluable.’
‘A highly knowledgable and dynamic team who attract fantastic work from a range of very interesting clients. Their approach to business development is new and exciting, and they’re always looking for different angles to argue points on behalf of their clients. They’re always brilliantly well prepared. Taking this alongside their approachable demeanour, it’s hard to see why sports clients would look elsewhere.’
‘David Seligman is a tour de force. Clients love him, counsel love being instructed by him, opponents must wince when they see him on the other side. He is intelligent, down to earth, hugely knowledgeable, and has developed a rolodex of clients which might be expected of a partner twenty years his senior. He is enormously impressive, particularly in his knowledge of football regulation. His achievements to date portend a burgeoning career at the forefront of sports law.’
‘We deal mainly with David Seligman, and occasionally with his wider support team. David is very personable and hands on, with a proactive and diligent approach. In comparison with other firms we have used before we think that David’s relationship building is second to none and he understands how we think and operate so it feels almost like he is part of our own team. ’
Key clients
Manchester United FC
Everton FC
Coventry City FC
Jesse Lingard
Mansa Sports Management
Moussa Dembele
Dundee United FC
YMU
Taylor Adams
Jeremie Frimpong
Ben Foster
Cycling GK
Fozcast
Tom Aspinall
Prodigy Sports Group
Danny Welbeck
Omari Kellyman
Michael Keane
Entourage Sports & Entertainment
Evolve Talent Group
Alex Scott
Bobby Clark
Jordan Zemura
Consilium Sports Group
Umbro
Joe Joyce
Johnny Fisher
Guido Vianella
Kody Davies
Oldham Athletic
OmniSports
Total Football Ltd
Jordan Mellon
Michael Mellon
Josh Andrews
Work highlights
- Advised Manchester United FC on transfers, including Casamiro from Real Madrid CF and Antony from AFC Ajax.
- Advised YMU on securing payments owed following arbitration proceedings against a football club, and in relation to football transfers.