The Delhi High Court has granted ex parte ad-interim relief in favour of Akira Desai alias Akira Nandan, restraining the unauthorised AI-generated misuse of his identity and infringement of his personality, publicity and privacy rights.

The suit challenged large-scale creation and circulation of AI-generated and deepfake content, including fake accounts and misleading posts across digital platforms, falsely portraying the plaintiff as being associated with various cinematic and commercial projects. This included a full-length AI-generated film depicting him as a lead actor, resulting in public deception and unauthorised commercial exploitation.

By an order dated January 23, 2026, Justice Tushar Rao Gedela restrained the defendants and unidentified John Doe parties from creating, publishing or disseminating the impugned AI-generated film “AI LOVE STORY (Telugu) 4K”, or from using the plaintiff’s name, image, likeness, voice or other personality attributes through AI, generative AI, machine learning or deepfake technologies. The Court also directed the immediate takedown of infringing links.

The Court observed that the creation of an AI-generated film itself demonstrated the commercial value of the plaintiff’s identity, and that continued circulation would cause irreparable harm.

The Court further directed Meta Platforms Inc. to notify users responsible for the infringing URLs within 72 hours, failing which the content was to be removed, and to disclose BSI and IP login details of the account holders within three weeks.

The Court relied on DM Entertainment Pvt. Ltd. v. Baby Gift House & Ors. and a recent order in Ranganathan Madhawan v. G Filmz Studioz & Ors.

Senior Advocate J. Sai Deepak was briefed by advocates Himanshu Deora (Partner), Rahul Mehta (Partner), Arpit Choudhary (Partner), Krunal Mehta, Karen Koya, Dhwani Vora, B. Sidhi Pramodh Rayudu, Anupriya Alok, Shambhavi Sharma, Sanat Saswadkar, Shambhavi Bharadwaj and Divya Bhushan, of King Stubb & Kasiva (KSK).