Firm Profile > Tay & Partners > Kuala Lumpur, Malaysia

Tay & Partners

Antitrust and competition Tier 1

Having represented AirAsia Berhad in the first case to go to the Competition Appeal Tribunal, the antitrust and competition team at Tay & Partners has a significant presence in the market. Led by the highly experienced Beng Chai Tay, it counts major clients from the automotive, telecoms and pharmaceutical sectors within its portfolio. Corporate and regulatory compliance lawyer Nicole Leong regularly works on the review of distribution agreements and successfully resisted a non-infringement verdict from MyCC in a case on purported margin squeeze. Associate Heng Jia is singled out as a rising star within the team.  More broadly, the firm is increasingly engaged in merger control activity, an issue being pushed by domestic authorities.

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Our preferred firm & team to work with, both for Malaysia-specific topics and also regional matters where they play a coordinating role. They are responsive, attentive to detail, clear & concise in their advice and charge reasonably. I can’t think of any negatives!

Partner-Nicole Leong. Associate-Heng Jia: We have been working with Nicole Leong for a few years now, since she was a Senior Associate and then elevated to Partnership (well-deserved). Nicole makes effort to understand our industry and the way our company does business, including our tolerance for risk as well as the specifics of each individual case/scenario. Complex roll-outs of new business models are made easier by her attention to detail and effort/ability to remember internal acronyms, business divisions, product lines and nuances that other external counsel may overlook. Heng Jia – presumably trained by Nicole – exhibits similar qualities‘.


Key clients

Grab Inc., GrabCar Sdn Bhd, MyTeksi Sdn Bhd

AirAsia Berhad

Novatis Resources Sdn Bhd

Intellectual property Tier 2

IP matters undertaken by Tay & Partners include franchise negotiations (a key area of work), together with the registration and protection of patents, trade marks and copyright. Led by 'trusted advisorLin Li Lee, an expert in anti-piracy strategies and trade mark protection generally, it also features  Bee Yi Lim who is experienced in dealing with all types of IP, both advisory and contentious. The Kraft Heinz Company is a key client.

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The Firm has deep knowledge and experience on IP disputes. Have a very capable team to deal with major and complex matters in the high courts in Malaysia. Good communication skills with client in explaining complex mechanics of IP issues. Good negotiating skills with opposing team. Very impressive advocacy at trials‘.

They have a well-run team. Developments are reported promptly and queries are also dealt with comprehensively‘.

Tay & Partners has extensive background and knowledge in the field of counterfeiting, anti-counterfeiting efforts, and trademark prosecution in Malaysia and elsewhere. The information they provide is always prompt, very clear, and thorough‘.

Provides good advice relevant to the jurisdiction‘.

Competent, timely and consistent‘.

Lee Lin Li is the reason we send work to the firm. She is very knowledgeable, across a broad range of topics, but we have particular trust in her for her expertise in trade mark law and practice. She has moulded the IP team to work in what we see as an efficient manner‘.

Lin Lee responds quickly and thoroughly to all inquiries and she is very thoughtful and creative in providing options that best suit our company’s needs. Lin and her team have been critical in the development of our company’s anti-counterfeiting strategy in Malaysia‘.

Lin and the team are highly responsive, commercial and cost sensitive and make for excellent advisors in Malaysia, always but particularly in the current uncertain times‘.

Key clients

Kingtime International Ltd

Celltrion Inc. / Celltrion Healthcare Co., Ltd.

Monash IVF Pty Ltd

Perusahaan Otomobil Nasional Sdn Bhd (PROTON)

Kuok Group / Shangri-La Group of Hotels

The Kraft Heinz Company

UEM Sunrise Berhad and its subsidiaries

Lazada South East Asia Pte Ltd / e-Cart Services Sdn Bhd (Lazada, Malaysia)

Etika Sdn Bhd

Alpha Max Group Limited

AAPC Singapore Pte Ltd

United Malayan Land Berhad and Avenue Ambience Sdn Bhd

Costa International Limited / Whitbread Group PLC

Guangdong OPPO Mobile Telecommunications Corp., Ltd.

Beijing DIDI Infinity Technology Development Co., Ltd.

Zhejiang Geely Holding Group Co., Ltd.

Perusahaan Otomobil Kedua Sdn Bhd / Perodua Sales Sdn Bhd

Lion Corporation, Japan

Melco Crown Entertainment and MCE (IP) Holdings Limited

Banking and finance Tier 3

Tay & Partners handles banking and financial matters on behalf of clients such as aerospace firm Stellwagen Group. Led by M&A specialist Hong Yun Chang, it also represents local (and international) banks, investment houses, Islamic financial institutions, and credit companies. Handling the preparation of loan or facility agreements, it also assists with securitization and capital markets. Jia Hui Yip is recommended for asset financing and leasing (with an emphasis on aviation).

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Key clients

Stellwagen Group

Corporate and M&A Tier 3

Headed by Tay Chai, the corporate and M&A team at Tay & Partners counts AirAsia and Telenor ASA within its varied client portfolio. In addition, it assists interests in sectors such as retail and distribution, food and beverages, electronics and technology, manufacturing, education and construction. Specific areas covered include: public takeovers, foreign direct investments, venture capital, regulatory compliance and corporate restructuring. Notably, the firm routinely advises Singapore-based business on expansion into Malaysia. Wai Sum Teo and Hong Yun Chang are key names to note.

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Key clients

AirAsia Berhad

DXC Technology Company

Telenor ASA

Topwin Investment Holding Pte Ltd

Avery Dennison Corporation

Hengbao International Pte. Ltd

Gamuda Berhad, Lingkaran Trans Kota Holdings Berhad, Sistem Penyuraian Trafik KL Barat Holdings Sdn Bhd, Kesas Holdings Berhad and Projek SMART Holdings Sdn Bhd

Dispute resolution Tier 3

Tay & Partners' Leonard Yeoh directs the firm's dispute resolution team. Counting AirAsia and Saint-Gobain within its portfolio, the firm engages in pre-litigation strategic analysis alongside its work in cross-border litigation,  preservation orders, injunctions and antitrust matters. In addition, it is notable for its handling of white collar crime as well as its representation of firms opposing MyCC rulings (it recently acted for AirAsia is this regard). Soo Chuan Cheah is the partner to note for multinational cases.

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Key clients

Country Garden Danga Bay, a subsidiary of Country Garden Holdings Company Ltd listed on the Hong Kong Stock Exchange


Openet Telecom Malaysia


Showa Denko Carbon Malaysia, a subsidiary of Showa Denko KK listed on the Tokyo Stock Exchange

Tasman Oil Tools, a member of Northbridge group of companies, UK

Sin Heng Heavy Machinery Limited, listed in the Singapore Exchange


Malayan Banking Bhd


PUMA Sports Goods

Ralph Lauren


Labour and employment Tier 3

Tay & Partners' Leonard Yeoh leads the firm's offering in employment & industrial relations. Serving clients in both contentious and non contentious matters, it covers issues such as collective agreements,  union disputes, immigration, wrongful dismissal, sexual harassment and retrenchment. A substantive portion of the firm's work is carried out for multinationals, local (and international) banks,  government agencies and domestic companies.

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Key clients

Country Garden Pacificview

PUMA Sports Goods

SDB Berhad

Cuckoo International (MAL)

OCK Group Berhad

Radius Fuel Cards

Kaspersky Lab

Voith Paper Fabrics Ipoh


Saint Gobain

Kering Asia Pacific Limited



Visa International (Asia Pacific), Llc,

Real estate and construction Tier 3

Tay & Partners offers a well-established practice which acts on greenfield projects, advises on regulatory issues for international clients acquiring real estate in Malaysia and assists clients on real estate financing. Hong Yun Chang leads the team and represents local and foreign clients on real estate and regulatory compliance matters.

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Key clients

IKEA Supply AG

Biocon Sdn Bhd

TMT (including Fintech) Tier 4

The TMT offering at Tay & Partners is directed by Lin Li Lee. Covering key sector issues such as: patent infringement, trade marks, copyright, industrial designs and passing off, it counts HBO Asia Warner Media within its diverse portfolio. In broader terms, work is attracted from industries including banking, electronics, education, maritime and pharmaceutical and telecommunications.  

Practice head(s):

Department Name Email Telephone
Antitrust & Competition Law; Aviation; Corporate Tay Beng Chai
Arbitration; Corporate/commercial dispute resolution Leonard Yeoh
Arbitration; Corporate/commercial dispute resolution Cheah Soo Chuan
Arbitration; Corporate/commercial dispute resolution Wong Weng Yew
Antitrust & Competition Law; Aviation; Corporate Tay Beng Chai
Aviation; Banking and finance; Corporate Yip Jia Hui
Banking and finance; Corporate Chang Hong Yun
Banking and finance; Corporate Teo Wai Sum
Banking and finance; Corporate Yip Jia Hui
Banking and finance; Corporate Danielle Tan
Banking litigation/insolvency Leonard Yeoh
Banking litigation/insolvency Cheah Soo Chuan
Banking litigation/insolvency Wong Weng Yew
Antitrust & Competition law Tay Beng Chai
Antitrust & Competition law Nicole Leong
Corporate Tay Beng Chai
Corporate Chang Hong Yun
Corporate Teo Wai Sum
Corporate/commercial dispute resolution Leonard Yeoh
Corporate/commercial dispute resolution Cheah Soo Chuan
Corporate/commercial dispute resolution Wong Weng Yew
Corporate secretarial Chang Hong Yun
Corporate secretarial Teo Wai Sum
Data Protection Chang Hong Yun
Data Protection Lee Lin Li
Debt and equity capital markets Tay Beng Chai
Debt and equity capital markets Chang Hong Yun
Debt and equity capital markets Teo Wai Sum
Debt and equity capital markets Yip Jia Hui
Employment and industrial relations Leonard Yeoh
Employment and industrial relations Lim May Fenn
Franchising Lee Lin Li
Franchising Lim Bee Yi
Intellectual property Lee Lin Li
Intellectual property Lim Bee Yi
Real estate Chang Hong Yun
Real estate Teo Wai Sum
Real estate Danielle Tan
Technology, multimedia and telecommunications (TMT) Lee Lin Li
Technology, multimedia and telecommunications (TMT) Lim Bee Yi
Trade regulations and investment compliance Tay Beng Chai
Trade regulations and investment compliance Nicole Leong
Number of lawyers : 29
Contacts : Tay Beng Chai, managing partner (
Contacts : Leonard Yeoh (
Contacts : Chang Hong Yun (