Chooi & Company > Kuala Lumpur, Malaysia > Firm Profile

Chooi & Company

Malaysia > Dispute resolution Tier 1

Chooi & Company’s disputes practice acts as lead counsel in cases at the appellate stage or before the apex court. The team is noted for its strength in corporate and commercial litigation, with cases such as boardroom takeovers and shareholder disputes taking up a large portion of its workload. Christopher Leong advises on constitutional and administrative law, as well as public interest litigation, while Cindy Goh Joo Seong has experience in both domestic and international arbitrations, with clientele ranging from local public listed entities to multinational companies. Janet Chai, who focues on commercial, energy, construction and engineering disputes, is another key member of the group.


‘The team is responsive and always ready to respond on a variety of issues.’

‘Very professional in conducting themselves. The advice rendered is accurate and meets the needs of the business. The firm is our main panel for dispute resolution’

‘Janet Chai recommended. Very knowledgeable and prompt in replying to queries. Advice given meets the business demands.’

Key clients

Semantan Estate (1952) Sdn Bhd

Mex II Sdn Bhd

SPC Diatech LLC

Lysaght Corrugated Pipe Sdn Bhd

Lysaght Galvanized Steel Berhad

Chew Meu Jong

KAJ Development Sdn Bhd

Asmara International Limited

Parkson Group of Companies

Hovid Berhad

Gas Malaysia Berhad


Kualiti Alam Sdn Bhd

Cenviro Recycling and Recovery Sdn Bhd

CJ Century Logistics Bhd

KyoChon Sdn Bhd

Sports Toto Bhd

Iflix Sdn Bhd

BP Group of Companies

Work highlights

  • Acted for Semantan Estate (1952) Sdn Bhd in filing a judicial review application in the High Court against the Government of Malaysia and six others.
  • Acted for MEX II Sdn Bhd in an application for a judicial management order based on, among others, public interest.
  • Acted for SPC Diatech LLC in a claim concerning seven causes of action including defamation, tort of inducement for breach of contract and unlawful interference.

Malaysia > Intellectual property Tier 1

The IP team at Chooi & Company is led by ‘exceptional’ partner and experienced litigator Cindy Goh. Its workload largely includes acting for high-profile clients, particularly across the fashion, oil and gas and technology industries, with key examples including Sony and Chubb. The practice handles a considerable portion of cross-jurisdictional work, though the majority is Malaysia-based. The team is well-equipped to handle high-value claims for defamation, breach of contract and premature termination of agreement, in addition to trademark infringement. A recent case includes the team’s defence of SPC Diatech LLC on a £30m law suit involving patented technologies; the practice won on all seven causes of action brought in the suit.

Practice head(s):

Cindy Goh

Other key lawyers:

Ivan Frederic Yun; Samantha Siow San San


‘The team is client-orientated, efficient in their delivery of service and always responsive. The team’s legal knowledge and skills are sound and coupled with their capability and prompt service, represent good value for money.’

‘Cindy Goh and Ivan Frederic Yun are both very professional and competent, as well as efficient and responsive. They understand the clients’ business needs well and always make best efforts to accommodate clients’ requirements and concerns.’

‘A highly skilled and competent team with in-depth knowledge of IP litigation laws and practice.’

‘Cindy Goh is highly-skilled with invaluable in-depth knowledge of IP litigation. She provides excellent, sound and honest advice.’

‘This team are responsive, attentive, highly knowledgeable and has great negotiation skills.’

‘Cindy Goh’s client engagement is exceptional in our view. She ensures that she is always available to address concerns and is proactive when dealing with issues.’

Key clients

SPC Diatech LLC

Hovid Berhad

Tramontina S/A Cutelaria

Inver House Distillers Limited

Syarikat Perniagaan Lamzhuan Sdn Bhd

Pan Pacific International Holdings Corporation (Don Don Donki)

Emart Sdn Bhd

Sumitomo Rubber Industries Ltd

Rohto Pharmaceutical Co Ltd

Sri Nona Industries Sdn Bhd

Fraser & Neave

Wacoal Corporation

Parkson Group of Companies

Lion Group of Companies

Tsubakimoto Chain Co. in Japan

Tandex Pty Ltd

Pegasus Aqua Sdn Bhd

Work highlights

  • Representing SPC Diatech LLC in a suit to defend against the plaintiff’s claim for RM30m for defamation, tort of inducement for breach of contract, unlawful interference and premature termination of agreement.
  • Representing a well-known Brazilian kitchen cutlery manufacturer, in a suit concerning trademark infringement and passing off against the defendant which owns a big chain of Ace Hardware stores in Malaysia.
  • Represented Asustek Computer Inc, a famous multinational computer and phone hardware and electronics company in a complicated patent infringement suit that involves information technology.

Malaysia > Capital markets Tier 2

The team at Chooi & Company focuses on equity capital markets, acting for domestic and international clients across multiple industries, including technology, renewable energy, manufacturing and distribution. The practice regularly handles equity fundraising exercises, as well as the listing of high-value IPOs, a key area of speciality for Tan Ming-li, who led on the team’s advice to several financial institutions across Malaysia, the US and the UK on one of the largest IPOs on Bursa Malaysia Securities Berhad in 2021.

Other key lawyers:

Tan Ming-li; Yoon Ming Sun; Yeat Soo Ching; Cindy Cheang Foong Kim


‘The team is cohesive, professional, technically competent and provides practical solutions to issues.’

‘Always prepared for meetings and sensitive to timelines and the demands of clients. Partners we worked with and recommend are Tan Ming-li and Cindy Cheang.’

‘The partners are very professional, always available to provide advice, integrity and professionalism.’

‘They are responsive and deliver to deadlines.’

Malaysia > Corporate and M&A Tier 2

Chooi & Company’s corporate and M&A practice routinely advises on cross-border and domestic joint ventures. The team is also well-versed in private equity and venture capital set ups, including fund formation, deal structuring and financing. The firm has sector expertise in healthcare, insurance, pharmaceuticals and telecoms. Tan Ming-li is experienced in corporate and securities transactions, while Yoon Ming Sun advises manufacturing businesses and social media companies and Yeat Soo Ching advises on take-over transactions of public companies.


‘CCCA has provided us support for many years now and throughout this time, we have consistently received dedicated, conscientious and knowledgeable advice and support from their team. We always felt we were in good hands.’

‘Tan Ming-li and her team are the best advisers you can have on your side. Ming-li’s knowledge and experience ensures that we have solid advice and support which is practical and applicable, particularly in complex situations and a dynamic business environment. Her team are always on-time and in fact, goes above and beyond.’

‘High level of integrity and professionalism. Responsible and quick in responding to client’s request for advice and enquiries.’

‘The team at Chooi & Company and Cheang & Ariff complete assignments on time and provide necessary advice.’

‘Collaboration between their team members are seamless and we are currently engaging them for another assignment.’

‘Yoon Ming Sun is a very responsive lawyer. He can comprehend the commercial needs of a transaction and provide legal advice accordingly.’

Malaysia > Banking and finance Tier 3

Chooi & Company covers both conventional and Islamic finance, with an extensive record in syndicated, bilateral and club loans, along with acquisition finance, real estate finance, aviation finance and regulatory matters, among others. It has continued to advise on the financing of a number of major real estate developments in Kuala Lumpur and elsewhere, along with significant acquisition financings. Adriel Lau Jin Son is the lead partner.

Practice head(s):

Adriel Lau Jin Son

Key clients

Malayan Banking Berhad

CIMB Bank Berhad

RHB Bank Berhad

Sumitomo Mitsui Banking Corp Malaysia Berhad

Kenanga Investment Bank Berhad

Malaysia > Labour and employment Tier 3

The labour and employment team at Chooi & Company is dedicated to offering full-service support to its roster of clients. It has capabilities across the span of advisory matters, from the labour-specific work, such as representing clients against claimant employees, to other relevant areas of law including immigration, occupational health and compliance. Partner Yap Yeong Hui has experience acting for claimants and defendants in unfair dismissal disputes.

Practice head(s):

Yap Yeong Hui

Other key lawyers:

Lim Ke Xin

Key clients

MM Hotels (part of the OSK Group of Companies)

Damai Laut Golf Resort Sdn Bhd

Aureumaex Industries (M) Sdn Bhd

Agoda International Malaysia Sdn Bhd

Y & L Metal Technology Sdn Bhd

Japanese School Kuala Lumpur

Tatsuno Engineering & Services Malaysia Sdn Bhd

Panasonic Manufacturing Malaysia Berhad

OSK Realty Sdn Bhd

Malaysia > Projects and energy Tier 3

Chooi & Company + Cheang & Ariff (CCA) is a full service law firm led by experienced lawyers with expertise and industry-specific knowledge in the handling of multifaceted legal disputes and corporate transactions. We support our clients’ business needs and deal with their legal concerns both locally and globally through our association with international networks.

The firm’s dispute resolution department is led by experienced practitioners who have litigated a wide spectrum of matters in the Malaysian courts and in arbitration proceedings under the AIAC (formerly KLRCA), SIAC, ICC and UNCITRAL rules. CCA’s corporate and financial services department advises international and domestic clients on a wide spectrum of transactional matters from mergers and acquisitions, corporate restructuring, local and cross-border financing to major infrastructure and industrial development projects.

At CCA, we distinguish ourselves in delivering quality and innovative legal solutions to our clients, and amidst this fast-changing environment, we remain firmly committed to upholding the timeless values of integrity, independence and excellence.

With a combined experience of more than 80 years, the firm offers a full range of legal services to support and enhance our clients’ business needs and to deal with their legal concerns both locally and globally through our association with international networks.

In delivering high quality and innovative legal solutions to its clients in this fast-changing environment, the firm remains firmly committed to upholding the timeless values of integrity, independence and excellence.

Abdullah Abdul Rahman photoMr Abdullah Abdul RahmanAbdullah is a partner of the firm. Abdullah’s practice areas include dispute…
Shamala Devi Balasundaram photoMs Shamala Devi BalasundaramShamala Balasundaram was admitted to the Malaysian Bar in 2004. She is…
Ira Biswas photoMs Ira BiswasIra Biswas was called to the Bar of England & Wales in…
Vendee Chai photoMs Vendee ChaiVendee was called to the Bar of England and Wales as Barrister-at-Law…
Janet Chai Pei Ying photoMs Janet Chai Pei YingJanet’s key area of practice is in commercial disputes, dealing with a…
Evelyn Chan Cher Yeen photoMs Evelyn Chan Cher YeenEvelyn commenced her career in legal practice at one of the leading…
Karen Cheah Yee Lynn photoMs Karen Cheah Yee LynnKaren’s practice areas include banking and finance, mergers & acquisition, corporate &…
Cindy Cheang Foong Kim photoMs Cindy Cheang Foong KimCindy is a partner of the firm. Her key practice area is…
Anson Chee Weng Kian photoMr Anson Chee Weng KianAnson was admitted as an advocate and solicitor of the High Court…
Ooi Chia Rou photoMs Ooi Chia RouChia Rou was called to the Bar of England and Wales as…
Goh Ee Von photoMs Goh Ee VonEe Von was admitted into the Bar of England and Wales on…
Andrew Fernandez photoMr Andrew FernandezAndrew is a partner of the firm. Andrew’s practice area in dispute…
Brian ML Foong photoMr Brian ML FoongBrian is a partner of the firm. His practice areas include dispute…
Tiu Gi Gyn photoMs Tiu Gi GynGi Gyn joined the firm as a senior associate in the Corporate…
Cindy Goh Joo Seong photoMs Cindy Goh Joo SeongCindy is a partner of the firm. Her practice areas involve dispute…
Tan Jun Kit photoMr Tan Jun KitJun Kit was called to the Bar of England and Wales as…
Lim Ke Xin photoMs Lim Ke XinKe Xin was admitted as an advocate and solicitor of the High…
Adriel Lau Jin Son photoMr Adriel Lau Jin SonAdriel is a partner of the firm. Adriel’s areas of practice include…
Lim Lay Yee photoMs Lim Lay YeeLay Yee was admitted as an advocate and solicitor of the High…
Christopher Leong photoMr Christopher LeongChristopher has extensive experience in the fields of corporate and commercial litigation,…
Leong Li Sze photoMs Leong Li SzeLi Sze was called to the Bar of England and Wales on…
Rosey Lim Chu Ai photoMs Rosey Lim Chu AiRosey commenced her career in legal practice at one of the largest…
Yoon Ming Sun photoMr Yoon Ming SunMing Sun is a partner of the firm. Since 1996, Ming Sun…
Tan Ming-li photoMs Tan Ming-liMing-li is a partner of the firm. Her expertise is in the…
Derrick Moh Ka Yew photoMr Derrick Moh Ka YewDerrick was admitted as an advocate and solicitor of the High Court…
Chooi Mun Sou photoMr Chooi Mun SouMun Sou founded Chooi & Company in December 1962. He has built…
Jimmy Ng Chwe Hwa photoMr Jimmy Ng Chwe HwaJimmy has more than 20 years of experience in restructuring and insolvency…
Kenson Ong Poh Hong photoMr Kenson Ong Poh HongKenson was admitted as an advocate and solicitor of the High Court…
Siew See See photoMs Siew See SeeSee See is a partner of the firm. Her practice areas include…
Kelvin Seet Wan Nam photoMr Kelvin Seet Wan NamKelvin is a partner of the firm. His practice focuses on the…
Koay Shiau Ven photoMs Koay Shiau VenShiau Ven became a partner of the firm in 2018. She focuses…
Loh Siew Cheang photoDato Loh Siew CheangSiew Cheang is a managing partner of the firm. His practice is…
Yeat Soo Ching photoMs Yeat Soo ChingSoo Ching is a partner of the firm. Her areas of expertise…
Loh Su Hean photoMr Loh Su HeanSu Hean was admitted as an advocate and solicitor of the High…
Verene Tan Yeen Yi photoMs Verene Tan Yeen YiVerene was admitted as an advocate and solicitor of the High Court…
Loy Tuan Bee photoMr Loy Tuan BeeTuan Bee is one of the founding partners of Cheang & Ariff.…
Lim Tuck Sun photoMr Lim Tuck SunTuck Sun’s primary focus is in the area of commercial and corporate…
Nicole Fiona Wee Sue-Ren photoMs Nicole Fiona Wee Sue-RenNicole Wee was called to the Bar of England and Wales in…
Chong Wei Lung photoMr Chong Wei LungWei Lung joined Cheang & Ariff as a Partner in year 2000.…
Yap Yeong Hui photoMr Yap Yeong HuiPrior to joining CCA, Yeong Hui was a Partner of another large…
Dennis Yuean Jin Han photoMr Dennis Yuean Jin HanDennis was admitted as an advocate and solicitor of the High Court…
Number of lawyers : 73
Bahasa Malaysia
Managing Partner : Dato’ Loh Siew Cheang,
Managing Partner : Christopher Leong,
Partner : Chooi Mun Sou,
Partner : Loy Tuan Bee,
Partner : Ira Biswas,
Partner : Tan Ming-li,

CLIENT: Gauri Kumarashwaran
COMPANY/FIRM: Proton Holdings Berhad
TESTIMONIAL: We are very pleased with the legal services provided Mr Lim Tuck Sun and his able team of lawyers. We are assured that our legal cases are properly managed and dealt with expeditiously. We are updated regularly on developments in our cases. Mr Lim and his team are easily accessible on short notice for advice on urgent matters. Excellent turnaround time.

CLIENT: Redza Goh
COMPANY/FIRM: Petronas ICT Sdn. Bhd.
TESTIMONIAL: Petronas ICT Sdn. Bhd., as the wholly owned subsidiary of PETRONAS, provides and manages the ICT requirements of the PETRONAS group of companies worldwide. With our sheer volume of contracts and tight timelines, we are well supported by the firm’s corporate team with their high responsiveness and quality client-lawyer communication. Raphael Tay has an in-depth understanding of both the legal aspects and commercial needs in respect of ICT matters but most importantly, Raphael and his team appreciate the pitfalls of the IT and software industry and are able to provide us with practical legal solutions to our problems.

CLIENT: Sharon Tan
COMPANY/FIRM: Asia Assistance International
TESTIMONIAL: Our company, Asia Assistance International, went through an M&A exercise where our shareholders sold our entity to a large French Group. The entire negotiation process up till the completion of the sale & purchase agreement took over one year.  We would not have been able to complete the deal if it was not for the professional advice and support from the Chooi & Company’s corporate team lead by Raphael Tay. On top of the sound legal advice, they also helped us to see things from the business perspective, which was very crucial for our decision-making of major terms and conditions.

CLIENT: Quek Wee Kee

COMPANY/FIRM: RTS Technology Sdn Bhd


“I am the General Manager of RTS Technology Sdn Bhd – technopreneur driven specialising in providing end-to-end solution for Intelligent Transportation System (ITS). Our interaction with Chooi & Co goes way back during its founder’s era when my MD / Founder sold the first word processer unit to the firm. We discovered we both shared the common business culture and value based on trust and integrity, and the courage to speak and do the right thing. We are pleased with their capable team in understanding our business contextually, ensuring our legal case is being meticulously managed with great passion and drive.”

CLIENT: Anthony Leo Blum



“Having a professional person instil genuine confidence, while being hampered by a great distance, is rare. Alwin and his team have approached my situation with a commendable level of humanity and an impressive display of resolve. These are fine people, and I am thoroughly satisfied with their every effort on my behalf.”