Michelle W. Cohen
Michelle W. Cohen’s unfailing dedication to her clients is illustrated by this fact: Her very first client – whom she represented as a first-year associate – remains an active client today. Throughout her career, she has established similarly strong, lasting client relationships by committing herself to understanding each client’s business goals, minimizing legal risk and delivering exceptional service.
At Ifrah Law, Michelle’s practice focuses on helping clients establish powerful and enduring relationships with their customers and prospects while remaining compliant with state and federal law governing privacy and advertising laws and regulations.
As Practice Group leader for the Firm’s Data Privacy & Cyber Security group, Michelle helps clients create compliant digital policies and practices for their online terms and conditions, sweepstakes and contests, social media, and customer communications through the use of various media, including telemarketing, texts and emails, and social media. She also handles state-level data regulations, including breach notifications. As leader of Ifrah Law’s special GDPR Services, Michelle guides companies that collect, store, or utilize the personal data of European residents on compliance with the General Data Protection Regulation (GDPR). She was recently appointed by OneTrust, a leading privacy, security and third-party risk technology platform, as a D.C. Chapter Chair of “Privacy Connect,” a global community of privacy, security and marketing professionals focused on tools and best practices.
Michelle is a Certified Information Privacy Professional – CIPP (US), certified through the International Association of Privacy Professionals (IAPP). She has extensive experience defending individual and class actions in the consumer protection context, including dozens of Telephone Consumer Protection Act (TCPA) cases, beginning from when the TCPA was first implemented. Her litigation experience helps clients avoid enforcement actions and minimize civil litigation by proactively implementing policies and procedures that demonstrate good faith compliance efforts. Her counsel is critical when those clients face enforcement proceedings by the Federal Trade Commission (FTC), the Federal Communications Commission (FCC), or state agencies. She draws on deep legal knowledge and a strong footing in the privacy community to resolve these issues expediently.
In Ifrah Law’s Chambers-ranked Gaming practice, clients are often required to collect substantial personal information to verify age, geolocation, and in furtherance of AML requirements. Michelle helps these businesses ensure that their practices comply with the evolving privacy and data security requirements, including substantial new state requirements.
