GNP Guia Naghi & Partners > Bucharest, Romania > Firm Profile

GNP Guia Naghi & Partners
93 – 95 Emanoil Porumbaru Street
Park Avenue Building, 3rd floor
Bucharest 1

Romania > EU and competition Tier 1

Boutique firm GNP Guia Naghi & Partners counts competition law as its core pillar of strength; clients praise the firm's 'exceptional expertise and remarkable dedication in handling competition-related matters'. The team is often instructed in Romanian Competition Council (RCC) investigations and sector inquiries, and continues to advise on a number of high-profile merger filings and compliance matters. Managing partner Manuela Guia is well versed in assisting multi-national clients and Romanian businesses on high profile investigations; she co-heads the practice with Otilia Vilcu, a key name for state aid work. The duo are ably supported by Patricia Avramescu.

Practice head(s):

Manuela Guia; Otilia Vîlcu

Other key lawyers:


‘I would like to express the highest appreciation for the services provided by the competition team of GNP. Throughout our projects, I have been consistently impressed by their exceptional expertise and remarkable dedication in handling competition-related matters. We have been working together for years and I trust their advice and guidance. Their collective effort and commitment have been instrumental in navigating the complex terrain of competition law, ensuring that our transactions were carried out smoothly and in full compliance with all relevant laws.’

‘The team’s impressive knowledge of competition law, attention to detail, and strategic thinking have been invaluable in safeguarding our interests and helping us make informed decisions. Their proactive approach to identifying potential issues and providing practical solutions has undoubtedly contributed to the successful outcomes of our transactions.’

‘My highest appreciation goes to Manuela Guia and to Otilia Vilcu, who we work with very much. Their leadership and guidance have been instrumental in ensuring the success of our projects. Otilia in particular demonstrates a profound understanding of competition law and has consistently also demonstrated a strategic approach in relation to the Competition Council authority and to our business needs.’

‘Patricia Avramescu played an important role for our competition projects. She showed a good grasp of competition law, as well as a keen eye for detail and a proactive approach in addressing potential challenges.’

‘A team at the highest professional, humane standard, which shows increased attention to details, a complex expertise in the matter of competition and a practical vision of the solutions it recommends.

‘The partners ensure a component of the team in relation to the area of ​​expertise so that everyone’s contribution is substantial.’

‘The best law firm we have ever used in terms of antitrust matters. Good professionals, creative thinking, they never give up until they find a positive solution for the client!’

‘Manuela Guia is a very charismatic, business oriented, highly specialized lawyer! We are working with her for a very long time and built a very strong and trustful professional relationship. All her competition advice proved to be useful. She takes initiative even if we don’t ask specifically for her support, and we truly valued her intervention.’

Key clients

Mega Image


Super Eggs


Agricola International

HCL Online Advertising (Tazz)

Euroins Romania

Sound Masters

Beesers Platform




Dr|. Max


Perfect Care


Sole Mizo

Vel Pitar


Olx Online Services



Work highlights

  • Assisted Mega Image with its day-to-day competition cases and compliance commitments, as well as in RCC investigations.
  • Represented Inchcape Motors in an RCC inquiry.
  • Assisted Danone with its day-to-day competition and state aid matters in Romania.

Romania > TMT Tier 3

The ‘uniqueness‘ of the GNP Guia Naghi & Partners TMT offering stems from its ‘ability to combine strong legal knowledge’ with ‘technical savviness’. Acting on behalf of a diverse array of clients which includes major telecoms companies and early-stages startups, the team advises on regulatory matters, data protection concerns, and issues relating to platform set up. ‘A strong leader‘, Bianca Naghi, who specialises in consumer and data protection, co-heads the team alongside Ioana Stoica, who is particularly recommended for technologically complex matters.

Practice head(s):

Bianca Naghi; Ioana Stoica

Other key lawyers:

Otilia Vîlcu; Tudor Nacev


‘The team consists of highly trained lawyers with experience in the field of data protection and constant up-date with the jurisprudence and decisions of the National Supervisory Authority For Personal Data Processing.’

‘The lawyers we worked with regarding data protection are always concerned with providing the best solution, considering the bigger picture of the situation and the implications with other fields of activity of the company. Their availability and celerity in providing the legal advice is an important aspect.’

‘I have to mention Bianca Naghi as a strong leader with a very practical and analytical approach on each and every matter she handles. We are always confident that Bianca provides the best services possible, her knowledge, experience and dedication being noticeable from the very beginning. She is consistent in her approach, reliable and has managed to create a strong team of lawyers.’

‘The uniqueness of the TMT practice comes from their ability to combine strong legal knowledge with their technical savviness. They understand platforms, marketplaces, and technical intricacies, pay attention to the business model, and offer advice that is tailored to our needs. Also, we appreciate their ability to work on a tight schedule and to come with out-of-the-box solutions that are easy to understand and apply by our business. ’

‘Bianca Naghi’s team is very focused on providing the best possible outcome when it came to our TMT projects. Their various experience with this area of practice, as well as with the Competition Council, has helped us receive good legal assistance and advice. They are thorough in their analysis, the team is diverse and trustworthy. Although our projects in the area are complicated and present many ramifications, especially due to our complicated field of business, their assistance proved to be fruitful and in our favour.’

‘Bianca Naghi has large corporate experience and various experience with different corporate matters. She is very serious and dedicated, and we rest assured that we can trust her judgement and legal opinions. She coordinates her team of associates smoothly and overlooks so that no mistakes are made. Otilia Vilcu stands out due to her great knowledge of the law and friendly approach to legal matters. ’

‘Bianca Naghi is a strong leader with a very practical and analytical approach on each and every matter she handles. We are always confident that Bianca provides the best services possible, her knowledge, experience and dedication are noticeable from the very beginning, and she is consistent in her approach. This is why we enjoy and appreciate our collaboration.’

‘Bianca Naghi & Ioana Stoica are experts with great communication skills, proactive and with a great capacity to understand business particularities.’

Key clients

Orange Romania S.A.

Nestle Romania S.R.L.

Dr. Max S.R.L. (“Dr. Max”)

Dante International S.A. (“eMAG”)

OLX Online Services S.R.L. (“OLX”)

HCL Online Advertising S.R.L. (“Tazz”)

Selgros Distributie S.R.L.

Coalitia pentru Economia Digitala Association (“CED”)

Proptech Corp S.R.L. (“Milluu”)

Italsofa Romania S.R.L.

Baneasa Developments S.R.L.

Atlas Integrated Technologies S.R.L. (“Hilio App”)

Clever Tech S.R.L.

Lukoil Overseas Atash B.V.

HopCity S.R.L.

Smarty Ride Tech S.R.L. (“Smarty”)

Local American Working Group (“LAWG”)

Orange Money S.A.

Home Away Platform S.R.L. (“Beesers”)

Macromex S.R.L.

Work highlights

  • Advised and represented Orange Romania in the Association of Mobile Operators in Romania (AOMR) and led the implementation of an industry wide database amongst the major telecom operators.
  • Assisted Nestle Romania in implementing compliant and impactful advertising campaigns, leveraging our specific knowledge in collaborative and programmatic advertising and data protection.
  • Assisted eMAG with the strategy and implementation of a new innovative customer payment solution in collaboration with non-financial institutions.

About us
GNP gathers lawyers with a long lasting track record, being highly recognized by reputed international listings for areas of practice such as competition, TMT, pharma, dispute resolution, IP, public procurement and contracts. With a strong focus on clients’ business objectives and with a strong dedication to finding out of the box, practical solutions to complex problems, GNP is the go-to law firm for complex regulatory and business matters relating to Romanian and European law.

Our practices
Please explore more details on GNP’s practice on
We are a creative and versatile law firm that provides valuable advice to valuable clients. We seek to understand fully our clients’ markets and industries, their business hurdles and growth objectives and to provide them with solutions.

With wide expertise in the legal business, we have come to the strong belief that every problem has more than one solution and the secret to finding that particular solution which is best suited to our client’s specific case is the capacity of having a fresh perspective and a dedicated mindset.

People: Our biggest value are the people – people we work with, people we work for. This is why we do not do “off-the-shelf” anything, but tailor make everything, to suit people’s missions, challenges and expectations. We do not endorse standard advice and standard results, we always strive for specially designed advice and exceptional results.

Quality: Our highest pledge is to quality and business mindfulness. Quality in the relationship with our clients, quality in the delivery of our advice, quality in approaching each assignment with attention to detail and focus on sound business strategies that are able to provide effective results.

Our clients
We assist large international clients and also national or regional champions that appreciate our support in complex issues but also day-today affairs.

Department Name Email Telephone
Managing Partner Manuela Guia +40743269995
Partner Bianca Naghi +40743269995
Partner Octavian Adam +40743269995
Partner Otilia Vilcu +40743269995
Photo Name Position Profile
Octavian Adam photo Mr Octavian Adam Partner
Manuela Guia photo Mrs Manuela Guia Managing Partner
Bianca Naghi photo Mrs Bianca Naghi Partner
Otilia Vilcu photo Mrs Otilia Vilcu Partner
Bucharest Bar
AmCham American Chamber of Commerce