Iberbrand S.C. > Mexico City, Mexico > Firm Profile

Iberbrand S.C.

Mexico > Intellectual property Tier 3

IP boutique Iberbrand S.C. remains a notable force in the market and is praised by clients for being a ‘team of the highest quality and fast in their responses, a pleasure to work with!’ Highly experienced in industrial and intellectual property matters, the practice advises clients on the full spectrum on trade mark and patent applications and prosecution, copyright, litigation, regulatory law and franchises. The team is co-led by Diego Rossi who focuses on trade mark enforcement, infringements, patents and franchises; Gilberto Martinez, who specialises in trade mark and copyright matters; and Ana Vargas who heads the litigation department. Also a key practitioner, Francisco Capetillo Traeger has over 25 years in the sector and is regarded as a ‘highly knowledgeable and service-oriented attorney who promptly provides clear answers to any and all queries'.

Practice head(s):

Diego G Rossi; Gilberto Martínez; Ana Vargas


‘Francisco Capetillo Traeger is a highly knowledgeable and service-oriented attorney who promptly provides clear answers to any and all queries. A pleasure to work with!

‘Honestly, it is a team of the highest quality,  fast in their responses and reasonable prices. We have worked with them for many years and we are more than satisfied, we are aware of the importance given to diversity matters, for example, one of their partners is a woman, as are some of the most important lawyers in the firm. They handled in a very professional manner, taking care of many details, which makes it very comfortable to work with.

‘The three main partners are, in addition to excellent professionals, very good people, they are permanently available for advice and analysis of specific matters, as well as for general matters, their rate are competitive. Without a doubt, Gilberto Martines is a star partner and very well complemented by Diego Gonzalez Rossi and Ana Vargas.

‘Fantastic team. Fantastic work ethic. We love this firm and use them for our largest clients in LATAM.

‘Gilberto Martinez is a powerhouse of knowledge of regional IP laws. His guidance has been invaluable. Ana Vargas is a close second – commercial-minded and pro-active.

‘Francisco Capetillo Traeger is responsive, business oriented, diligent and knows his stuff. He is a pleasure to work with.

‘Iberbrand has a highly trained team that is attentive to customer requirements, advice, procedures and billing is very agile and correct.

‘Iberbrand’s lawyers, in addition to being experts, have unparalleled charisma.

Key clients


ABB Switzerland

Evonik Degussa

Max Mara Fashion Group

Carolina Herrera

Kohler Co


Ultra- Enterprises


CJ Cheiljedang Corporation

Beijing Didi Infinity Technology and Development

Work highlights

  • Advised Meta Platforms, preparing and filing numerous oppositions against trade marks that are being filed that are confusingly similar marks or identical to Meta Platform’s marks; similarly, advised on trade mark oppositions  to registrations which purpose is to take ownership over the words “METAVERSE” / “METAVERSO” / “META VERSE”.
  • Advised Westinghouse Air Brake Company and MotivePower Industries on patent applications and prosecution for equipment, systems, and digital solutions related to freight rail, transit, mining, industrial and marine technology.
  • Advised Beijing Didi Infinity Technology on patent and design applications and prosecution for its telecommunications technologies.

A specialized Intellectual Property Firm with a full range of services and a unique approach to law practice.  A team of experts protecting and enforcing Trademarks, Patents, and Copyright. Headquartered in Mexico City with offices in Merida, and Houston, TX, but operating in multiple jurisdictions.

President & CEO Diego G. Rossi
Managing Partner Gilberto Martinez M
Managing Partner Ana Vargas
Senior Partner Julian Vadillo
Diego G. Rossi photo Diego G. RossiPresident & CEO
Gilberto Martinez M. photo Gilberto Martinez M.Managing Partner
Julian Vadillo photo Julian VadilloSenior Partner
Ana Vargas photo Ana VargasManaging Partner
Total Staff: : 41
International Trade Mark Association (INTA)
ECTA (European Communities Trademark Association)
Association of European Trade Mark Owners (MARQUES)
Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI)
American Intellectual Property Law Association (AIPLA)
Pharmaceutical Trade Marks Group (PTMG)
ABA (American Bar Association)
IPO (Intellectual Property Owners)
Partners : 4