Iberbrand S.C. > Mexico City, Mexico > Firm Profile

Iberbrand S.C.

Mexico > Intellectual property Tier 3

Celebrating 10 years in the market, boutique firm Iberbrand S.C. has become a popular choice among clients (especially from the technology and automotive sectors) thanks to its capabilities in both contentious and non-contentious trade mark advice. The team is led y a group of experienced practitioners including founding partner Diego Rossi, who specialises in franchising and the enforcement of trade marks and patents; Gilberto Martinez, who specialises in trade mark and copyright matters; skilled litigator Ana Vargas and senior partner Francisco Capetillo Traeger who has over 25 years' IP experience and focuses on the full array of trade mark matters.

Practice head(s):

Diego Rossi, Gilberto Martinez, Ana L. Vargas


‘We use this firm extensively for representation of trade mark clients not only in Mexico but throughout Latin America. They are quick, responsive, knowledgeable and efficient – a stellar combination and ideal for non-LatAm practitioners.’

‘Gilberto Martinez is a highly respected and very experienced lawyer and trade mark attorney. He is a powerhouse of knowledge of this area of law in the region and is extremely reliable and practical.’

‘The firm is first in class on so many levels.’

Key clients



Max Mara Fashion Group

Evonik Degussa

ABB Switzerland

Carolina Herrera

Work highlights

  • Assisted Total with several claims against third parties using, seeking to register or indeed registered terms combining “Total” in combination with other terms.
  • Represented Audi in several opposition actions before the Mexican Institute of Industrial Property (IMPI).
  • Representing Ultra Enterprises in several procedures against a third party that was organising music festivals with a similar name and exactly the same logo in Mexico.  

IBERBRAND® is a specialized intellectual property firm, based in Mexico, that combines a remarkable background and experience with a fresh approach to the IP law practice in Mexico, Latin America and the Caribbean.

We are integrated by trademark and patent attorneys, experienced litigators, strategic IP portfolio managers, and technical advisors; to help successfully register your trademark, obtain your patent or copyright.

IBERBRAND® is not bound by the old rules, criteria, structures or ways of doing business and achieving objectives. Based on the knowledge gained over the years of practicing IP, the constant training and approach to the authorities, we are committed to providing the most efficient services in intellectual property prosecution while maintaining the highest standards. We not only register and protect IP, we work with the client to provide strategic IP advice, enforce their rights and maximize client investment.

The results are cost-effective solutions that allow you to maximize the potential of your IP.

Innovative thinking: Our thinking is out of the box, not linear. We are interested in innovating and creative solutions; that is what make us different. We believe that there is always an alternative way to achieve the customer satisfaction and we are proud to devise successful strategies even in the most complicated cases.

Your partners in IP in Mexico and throughout Latin America: We understand that dealing with multiple agents can be challenging and sometimes even overwhelming. Taking advantage of our Latin roots, language, acquaintances and the knowledge of how Latin American markets work, we are able to comfortably manage our clients portfolio in Mexico, Latin American and the Caribbean.

We have developed a strong and professional network where we trust, like we trust ourselves and make sure that the qualifications and level of competence match ours.

President & CEO Diego G. Rossi
VP Litigation & Founding Partner Gilberto Martinez
VP Trademarks & Founding Partner Ana Vargas
Partner Francisco Capetillo Traeger
Partner Julian Vadillo
Diego G. Rossi  photo Diego G. Rossi President & CEO
Gilberto Martinez photo Gilberto MartinezVP Trademarks & Founding Partner
Ana L. Vargas  photo Ana L. Vargas VP Litigation & Founding Partner
Total Staff: : 30
International Trade Mark Association (INTA)
ECTA (European Communities Trademark Association)
Association of European Trade Mark Owners (MARQUES)
Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI)
American Intellectual Property Law Association (AIPLA)
Pharmaceutical Trade Marks Group (PTMG)
ABA (American Bar Association)
Partners : 5