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Strategic litigation decisions and prescription: a cautionary tale

Facts On 10 April 2016, the Plaintiff was admitted to a private hospital complaining of pain in her left knee. Unbeknown to anyone at the time, the Plaintiff had suffered a ruptured aneurysm in her popliteal artery, resulting in limited blood flow to her lower left leg. The rupture went untreated for a critical period, and the condition of the Plaintiff's leg deteriorated to such an extent that it had to be amputated above the knee on 19 April 2016. On 14 August 2017, the Plaintiff instituted an action for damages arising from the allegedly negligent treatment she received at the hospital. The suit was initially brought against the hospital and three of the Plaintiff's treating physicians (the First to Fourth Defendants). It became apparent from their pleas that none of the original defendants accepted direct responsibility for the treatment the Plaintiff received in the hospital's accident and emergency department, which they said was run by the Fifth Defendant, an incorporated medical practice. On 21 June 2018, the Plaintiff sued the Fifth Defendant, which pleaded on 5 December 2018. In its plea, the Fifth Defendant identified the Seventh Defendant as its employee who had treated the Plaintiff "in the course and scope of his duties," and a Sixth Defendant as a locum physician not in its employ. The Plaintiff's legal representatives made what they described as a "strategic decision" not to sue the Seventh Defendant personally, reasoning that the Fifth Defendant could be held vicariously liable for any negligence proved against him. They did, however, sue the Sixth Defendant in her personal capacity on 31 August 2020, as she was acknowledged not to be in the Fifth Defendant's employ. At around the same time, the Fifth Defendant amended its plea to withdraw the admission that the Seventh Defendant was its employee, now pleading that both the Sixth and Seventh Defendants were independent contractors over whom it had no control. Despite this material amendment, the Plaintiff's legal representatives did not act upon it until June 2022, when they finally appreciated the need to sue the Seventh Defendant in his personal capacity. The summons against the Seventh Defendant was served on 22 June 2022. The Seventh Defendant raised a special plea of prescription. Issues The central issue the Court had to determine was whether the Plaintiff's claim against the Seventh Defendant had prescribed. The Prescription Act (“the Act”) provides that an ordinary debt prescribes three years after it falls due. Section 12(3) of the Act provides that a debt falls due when the creditor has knowledge of the identity of the debtor and of the facts from which the debt arises. The Court therefore had to determine when the Plaintiff first became aware of the Seventh Defendant's identity and his role in the chain of events leading to her injury. Complications: the peculiarity of Prescription in this matter What made the prescription issue peculiar in this matter was the manner in which the Seventh Defendant pleaded his special plea. While the case, in the Court's view, turned upon two straightforward and common cause facts — that the Plaintiff became aware of the Seventh Defendant's role in her treatment on 11 December 2018 (when the Fifth Defendant's plea was served), and that the Plaintiff did not institute proceedings against the Seventh Defendant until 22 June 2022, some four and a half years later — the Seventh Defendant's legal representatives overcomplicated the matter. The Seventh Defendant persisted with the argument that the Plaintiff should be deemed to have been aware of the Seventh Defendant's identity as early as August 2017, when the hospital records were discovered. Those records included a form signed by the Seventh Defendant, but the Court noted that the Seventh Defendant's signature was illegible and the form did not otherwise identify him. The Seventh Defendant's counsel argued that it was unreasonable of the Plaintiff to wait until the Fifth Defendant identified the Seventh Defendant in its plea. The Court expressed doubt about this more ambitious argument, observing that the Plaintiff was investigating a complex chain of medical causation. The hospital had sought to shift liability onto its separately incorporated constituent practices, which in turn sought to shift liability onto the physicians working for them as independent contractors. In those circumstances, the Court held that the Plaintiff could not be criticised for seeking relief against the hospital rather than a treating physician who, at the time the medical records were received, was identified by no more than "his scrawled signature on a single sheet of paper". Court's determination and reasons The Court upheld the special plea of prescription and dismissed the Plaintiff's claim against the Seventh Defendant. The Court's reasoning was as follows: The Plaintiff plainly became aware of the Seventh Defendant's identity and his role in her treatment when the Fifth Defendant named the Seventh Defendant in its plea dated 5 December 2018, which was served on the Plaintiff's legal representatives on 11 December 2018. The three-year prescriptive period therefore expired on 12 December 2021. Since the Plaintiff only served the summons against the Seventh Defendant on 22 June 2022, the claim had prescribed. The Court rejected the Plaintiff's reliance on section 12(2) of the Act. The argument that the Fifth Defendant had "wilfully prevented" the Plaintiff from discovering her cause of action by initially pleading that the Seventh Defendant was its employee was found to be misguided. The Court reasoned that the Plaintiff's strategic decision not to sue the Seventh Defendant personally, because the Plaintiff's representatives believed they could hold the Fifth Defendant vicariously liable, did not mean the Plaintiff was prevented from suing the Seventh Defendant in his own right. The Court further reasoned that the very decision to pursue vicarious liability against the Fifth Defendant entailed the proposition that the Plaintiff's representatives already knew about the Seventh Defendant and his potential role in causing the Plaintiff's injury. Conclusion This judgment offers important guidance in the field of medical negligence litigation on the operation of prescription, particularly regarding knowledge of a debtor's identity under section 12(3) of the Act. It underscores that the prescriptive period begins to run from the date the plaintiff acquires knowledge of the debtor's identity and the facts giving rise to the debt — not from the date a plaintiff makes a strategic decision to act on that knowledge. Practitioners in medical negligence matters should take careful note: when the identity of a potential defendant becomes known through the pleadings of a co-defendant, the clock starts immediately, regardless of whether the plaintiff has elected to pursue a vicarious liability strategy against another party. Article by: Mtho Maphumulo Litigation and Alternative Dispute Resolution Attorney, Adams & Adams Partner, Insurance & Financial Services department
26 May 2026
IP

Kyk gou wat doen 'n blazer! From TikTok to Trademarks: Can a viral trend give you trade mark rights overnight?

15 May 2026 South Africans can’t stop saying it: “kyk wat doen ’n blazer”! What started as a single video has turned into a nationwide trend — and potentially something far more valuable: a commercial asset. Goodwill and reputation are invaluable assets in a business.  They are known as the forces that attract custom, the things that make customers choose you over everyone else.  Traditionally, brands earned that recognition through years of advertising, consistent use and significant commercial investment. Reputation was something built slowly - campaign by campaign, sale by sale.   Enter the blazer.  And a goue tekkie.   In today’s digital economy, a single viral moment can create more public recognition in 24 hours than traditional advertising campaigns achieve in years.  A phrase, logo, image, or brand can explode across TikTok, X, Instagram, or YouTube overnight, instantly embedding itself in public consciousness and potentially generating enormous commercial value.   The viral storm around “Kyk wat doen ’n blazer” is the perfect example of this shift. What began as a video posted by social media influencer Farming Blonde in March 2026 to promote the launch of her local clothing line has, within days, swept across South Africa, generating instant virality, with many brands joining the conversation.     The entire country is now “kyking wat doen ’n blazer”, and in the process the brand has gained immediate traction and widespread recognition.   This raises an important trade mark question: can a brand acquire protectable goodwill overnight?   Traditionally, building that protectable consumer recognition meant incurring extensive use and advertising spend.  It was considered as needing long-standing market presence and significant sales figures.  But virality disrupts the traditional formula. A business no longer necessarily needs years of investment to achieve widespread consumer recognition and the goodwill that goes hand in hand with that.  It may well be the case that one viral clip, celebrity moment, meme, or trending hashtag could be enough.   Whilst virality does not automatically translate into enforceable rights, it does change the speed at which enforceable recognition can arise.   Consumers engage with viral content voluntarily, share it rapidly, and emotionally connect with it in ways that paid advertising often struggles to achieve.  The power of virality cannot be overstated and IP rights that come into existence as a result, must not be underestimated.   The peculiarity of a viral moment is of course that there is no way of knowing the brink of success.  Farming Blonde could not have foreseen the substantial impact this one video would have and the value it would add to her business.   Today it’s a viral slogan. Tomorrow, it could be a protected brand. Kyk nou net wat doen ‘n blazer!   By Werina Griffiths (Partner) and Nontando Tusi (Senior Associate)  
21 May 2026

Indigenous Biological Resources, cannabis and the conundrum of human introduction

Cannabis is once again in the news in South Africa, with the recent announcement by various government departments of a national cannabis master plan to establish a formal cannabis and hemp industry. At the same time, the government has a long-standing commitment to protecting its local biodiversity, which is embodied in the National Environmental Management: Biodiversity Act 10 of 2004 (the NEMBA). Among its other functions, the NEMBA serves to regulate biotrade and bioprospecting by means of a permit system. Conducting bioprospecting or biotrade activities without a permit is an offence, and can result in a fine of up to ten million Rand and/or imprisonment for up to ten years. The permit process itself is quite involved and requires, among other things, the conclusion of suitable Material Transfer Agreements (MTAs) and Benefit Sharing Agreements (BSAs) with any access providers and/or traditional knowledge holders relevant to that specific instance of biotrade or bioprospecting. To understand when the NEMBA is in play, one must conduct a three-fold enquiry: Firstly, is the activity bioprospecting as understood by the Act? Secondly, is the bioprospecting activity being done with an Indigenous Biological Resource (IBR) in terms of the Act? Finally, are there any exemptions or exceptions which would exclude that particular IBR from the operation of the Act? For the first enquiry, “bioprospecting” in relation to IBRs means any research on, or development or application of, IBRs for commercial or industrial exploitation. In practice, this is broad enough so that almost any activity related to IBRs which has a commercial aim in mind counts as bioprospecting. For the second enquiry, IBRs include any indigenous animal, plant or other organism of an indigenous species (whether living or dead), as well as any derivatives thereof, including compounds or genetic material derived from such an indigenous species. It also includes cultivars, strains, derivatives, hybrids or fertile versions of indigenous species, as well as exotic species which have been altered to include genetic material or compounds found in any indigenous species. In general, anything which flows from an indigenous species may be considered an IBR. And here, since the definition of an “indigenous species” in terms of the NEMBA means a species that occurs, or has historically occurred, naturally in a free state in nature within the borders of the Republic, but excludes a species that has been introduced in the Republic as a result of human activity, we finally arrive at the impact on cannabis and hemp.  Cannabis, although extensively cultivated, is one of those plants that can survive on its own in nature (the name ‘weed’ is very apt here). It was also introduced into the country far enough in the past that the exact mechanism for its arrival is uncertain, with the tentative scholarly consensus being that Arab traders may have introduced it in the 1300s. In such circumstances, there is a possibility that Department of Forestry, Fisheries and the Environment (DFFE) may take the view that cannabis is an IBR. For the final leg of the enquiry, we look to exclusions. The NEMBA currently excludes genetic material of human origin, exotic plants and animals other than those mentioned above, and IBRs listed in the International Treaty on Plant Genetic Resources for Food and Agriculture (the Treaty). The Minister also has the power to exempt specific species and activities by way of notice, something which has already been done for species used in the international cut flower and ornamental plant markets. At present, the Treaty does not list cannabis, and we are unaware of any notice by the Minister declaring an exemption for cannabis or hemp. Such an exemption may well be a logical next step if the intention by government is to create a formal cannabis and hemp industry on a mass scale. Alternatively, should government wish to compensate local communities for the potential value inherent in the local landraces and the traditional knowledge now associated with them that have been developed in South Africa over time, then a clarification of the status of cannabis as an IBR in terms of the NEMBA would be welcome. Meanwhile, it remains to be seen how the cannabis industry as a potential source of IBRs will progress. We will continue to monitor developments and provide updates as they arise.
19 May 2026

AI in Africa: Regulations are catching up and the courts are already there

Artificial intelligence is no longer a future concept in Africa. It is here, it is being used, and it is now reshaping regulatory agendas and courtroom practice across the continent.  Over the last two years, we have seen a decisive shift in how African governments approach AI. What was once discussed in policy workshops and position papers has moved firmly into national strategies, draft legislation, and judicial scrutiny. A major catalyst for this shift was the African Union’s Continental AI Strategy, adopted in July 2024. This strategy provides a unified roadmap for AI development across Africa for the period 2025 to 2030. It sets out a shared framework for innovation, data governance, risk mitigation, skills development, and investment, and it now operates as an umbrella under which national AI approaches are being developed or aligned. In practical terms, this means that African states are no longer regulating AI in isolation. Instead, they are increasingly coordinating their approaches, ensuring a degree of consistency across member states while still responding to local priorities. National AI Strategies: Momentum across the continent At a national level, the pace of development has been striking: – Kenya has taken a leading role, launching its National AI Strategy in March 2025, positioning AI as a key driver of economic growth and public sector reform. Zambia followed closely behind, rolling out its own strategy in late 2024, developed with support from the United Nations and the Tony Blair Institute. In Central Africa, Cameroon unveiled an ambitious National AI Strategy in 2025, with a strong emphasis on local language models and sovereign AI development. South Africa, meanwhile, has taken its first formal steps toward comprehensive AI legislation and is on the verge of circulating a draft AI policy for public comment (after having published its Draft AI Policy Framework in October 2024). While this is not yet an AI Act, it clearly signals the direction of travel and would place South Africa among the first African jurisdictions with a fully developed AI regulatory regime. AI governance in South Africa has also been reinforced through the new King V Code, which explicitly positions artificial intelligence within corporate governance structures. Principle 10 requires boards to exercise oversight over data, information, technology and AI, embedding AI governance at board level and reinforcing the broader regulatory trajectory. Elsewhere on the continent, Ghana has finalised its National AI Strategy, with enabling legislation now anticipated, while countries such as Mozambique and Mauritius are progressing through structured consultation processes to shape their own frameworks. Taken together, these developments reflect a continent actively building the regulatory scaffolding needed to adopt AI responsibly, competitively, and with accountability. Policy Meets Practice: AI in the Courts This policy landscape forms important context for what is already happening in African courts. Across the continent, judges are being confronted with artificial intelligence not as a theoretical construct, but through real disputes and real misconduct that test professional ethics and the integrity of judicial processes. In South Africa, the most prominent example remains the Pietermaritzburg High Court decision in Mavundla v MEC: Department of Co-Operative Government and Traditional Affairs KwaZulu-Natal and Others. There, Judge Bezuidenhout refused leave to appeal after discovering that seven of the nine authorities cited in the applicant’s submissions were entirely non-existent, apparently generated by an AI tool. The court described the conduct as “irresponsible and downright unprofessional” and referred the matter to the Legal Practice Council. It remains the clearest example to date of AI hallucinations contaminating court filings in Africa. Crucially, however, Mavundla was not an isolated incident. In Northbound Processing (Pty) Ltd v South African Diamond and Precious Metals Regulator and Others, decided on 30 June 2025, Smit AJ delivered another early judicial warning about the misuse of AI in legal practice. Several authorities cited in the applicant’s heads of argument were again found to be fictitious. Upon investigation, the court determined that the fabricated citations had been generated by an AI tool known as “Legal Genius”. Counsel conceded that time pressure and inadequate verification, not bad faith, had led to the inclusion of incorrect authorities. But the court made its position unambiguous in stating that such conduct is unacceptable. The judicial message has been consistent and increasingly firm: lawyers may use AI tools, but they remain personally responsible for every authority they cite. Persuasive writing is no substitute for authentic sources, and AI outputs must always be independently verified. These judgments are shaping the ethical baseline for AI use in legal practice in South Africa. A Continental Pattern South Africa is not alone in confronting these issues. In Kenya, the judiciary reached a similar inflection point in 2025 after submissions were filed containing entirely fabricated authorities. A Supreme Court judge publicly warned both judges and practitioners against using generative AI tools in court proceedings until formal guidelines are in place, citing the reputational and procedural risks when AI-generated errors make their way onto the record. In Ghana, legal commentary has echoed the same concerns, warning that the use of unverified AI content in court could amount to professional misconduct, deception of the court, and potentially even negligence. What is emerging is a recognisably global pattern. Courts, often ahead of legislators, are setting practical rules for AI through the cases that come before them. The Takeaway Across the continent, the message from both policymakers and judges is consistent. AI is here to stay, and it can be a powerful tool when used properly. But it does not replace professional judgment, ethical obligations, or fundamental duties to clients and the courts. As Africa’s AI regulations continue to take shape, these early court decisions offer a clear preview of how responsibility will be assessed in practice. The technology may be artificial, but accountability remains entirely human.
19 May 2026

Regulatory matters: policing the regulators: judicial oversight of disciplinary decisions

The judgment of the Free State Division of the High Court, delivered on 19 March 2026, serves as a compelling reminder that the decisions of professional regulatory bodies are not beyond scrutiny. The case concerned a Rule 53 review application brought by the applicant, a qualified accountant and Associate General Accountant member of the South African Institute of Chartered Accountants (“SAICA”), against the decision of SAICA’s Professional Conduct Committee (“PCC”). Brief summary of facts The applicant practised as an accountant and general tax practitioner in Bloemfontein. In April 2021, the second respondent, a company represented by its chief executive officer, appointed her to provide accounting and tax consulting services. The mandate was terminated in November 2022, and following a breakdown of the trust relationship, the applicant ceased all further services. On 11 May 2023, SAICA notified the applicant that the second respondent had filed a complaint against her, alleging that she had handled the management and control of the second respondent’s payroll system in an unprofessional and inadequate manner. Specifically, it was alleged that she was responsible for the payroll system and had only loaded eight employees onto the FNB payroll platform whilst the second respondent employed twenty-eight employees. The applicant’s consistent case was that the management and control of the payroll were never her responsibility. According to her evidence, the second respondent’s chief executive officer himself dealt with the payroll on an Excel spreadsheet, which he would send to her solely for the purpose of generating payslips. She further explained that after loading the first eight employees onto the FNB platform, she discovered it did not meet the required specifications, and it was abandoned. Her version was supported by contemporaneous WhatsApp messages and pre-complaint correspondence from her attorneys. On 14 November 2023, a disciplinary hearing was conducted before the PCC, which found the applicant guilty of punishable conduct for failing to administer the second respondent’s payroll system and sanctioned her accordingly. Issues for determination The review application was brought in terms of the Promotion of Administrative Justice Act (“PAJA”), as SAICA exercises a public power in regulating the accounting profession. The principal issues were: first, whether the PCC proceedings were procedurally fair, particularly whether the applicant was adequately informed of the charge and whether the PCC decided the matter on the same basis as the charge put to her; second, whether the PCC properly applied the balance of probabilities test when confronted with two conflicting versions; third, whether the decision was rationally connected to the information before the PCC; and finally, whether the matter ought to be remitted to SAICA or whether the Court should substitute its own decision. The court’s conclusions and reasons On procedural fairness, the Court held that the PCC decided the matter on a distinctly different premise from the original charge. The complaint alleged that the applicant was responsible for managing and controlling the payroll system, yet during the hearing, the line of questioning by panel members shifted towards whether the applicant had a duty to identify and rectify payroll mistakes — an issue never forming part of the charge. The Court emphasised that section 3(2) of PAJA requires adequate notice of proposed administrative action, and at common law a person facing disciplinary proceedings is entitled to have the charge formulated with sufficient particularity. This marked shift in ground violated the procedural fairness of the proceedings, constituting a ground of review under section 6(2)(c) of PAJA. On the balance of probabilities, the Court noted that SAICA’s own By-Law required the civil standard of proof and that SAICA bore the burden of proving that the complainant’s version was more probable than the applicant’s. The PCC gave no reasons for its decisions and there was no record of deliberations evaluating the probabilities. Whilst acknowledging that an administrative decision-maker is not expected to assess evidence with the same rigour as a court, the Court held that the PCC was nonetheless obligated to determine the probabilities, particularly when confronted with two mutually destructive versions. The failure to do so constituted a material error of law and a valid ground for review under PAJA. Regarding rationality, the Court found no rational connection between the impugned decisions and the evidence before the PCC. The applicant’s uncontradicted evidence was that she was solely responsible for generating payslips and not for managing the payroll system, supported by contemporaneous WhatsApp messages and pre-complaint correspondence. Even the prosecutor on behalf of the Secretariat conceded during the hearing that the applicant was not responsible for the payroll system in totality, yet the PCC gave no indication of having considered this concession. On remedy, the Court declined to remit the matter and instead substituted its own decision, holding that all evidence was already before the Court and that remittal would serve no useful purpose as the outcome was a foregone conclusion. The PCC’s decision was reviewed and set aside and substituted with a finding that the applicant did not contravene any of SAICA’s By-Laws or its Code of Professional Conduct. The regulatory significance of this judgment This judgment is significant for the regulation of professionals in South Africa. It affirms that the disciplinary decisions of professional regulators constitute administrative action subject to judicial review under PAJA, ensuring that members have recourse to the courts where proceedings are conducted unfairly or irrationally. For members of professional bodies, this judgment stands as a powerful encouragement that where the facts necessitate a challenge, regulatory decisions should not be accepted without question. Judicial review provides an effective and necessary mechanism to vindicate the rights of affected professionals and serves as a vital check on regulatory overreach, reinforcing the rule of law in the regulation of professions.  
19 May 2026
Dispute resolution

Dismissal for want of prosecution in South African Law: a strategic imperative for Defendants

INTRODUCTION In a recent Johannesburg High Court judgment, the plaintiff, Karanie, instituted action against the life insurer, the defendant, in December 2012 for payment of benefits allegedly due under a life insurance policy. The Defendant defended the action and filed a counterclaim to recover payments already paid under the policy. The matter was then enrolled for trial on 4 May 2015. The case was, however, postponed to a future unknown date with the Plaintiff being ordered to pay the costs for postponement. The costs were then taxed, but the Plaintiff failed to pay these taxed costs. For several years, the Plaintiff took no meaningful steps to advance the matter and the matter remained dormant. In 2023, the court stayed the proceedings pending the payment of the taxed costs. Despite an undertaking in 2024 to settle the costs, the Plaintiff still failed to do so, leaving the matter effectively stalled and incapable of progression. The Defendant consequently applied for dismissal of the Plaintiff’s claim due to inordinate delay and failure to prosecute. The question before the court was whether it should exercise its discretion and dismiss the Plaintiff’s claim for want of prosecution. THE LAW & THE REQUIREMENTS FOR BRINGING SUCH AN APPLICATION The court confirmed that courts have inherent jurisdiction to dismiss the action for want of prosecution. However, the power should still be used sparingly. The court referred to the case of Cassimjee v Minister of Finance wherein the Supreme Court of Appeal held that the following requirements must be present: There should be a delay in the prosecution of the action. The delay must be inexcusable. The Defendant must be seriously prejudiced by such delay. The court stated that this will involve a close examination of all the relevant circumstances and these include the length of the delay, the reasons thereof and prejudice caused. The court confirmed that no hard-and-fast rules and nor is a single factor decisive. All the relevant factors should be weighed together holistically. FINDINGS OF THE COURT The court held that the requirements for dismissal for want of prosecution were satisfied and exercised its discretion to dismiss the Plaintiff’s claim. The court first made it clear that even where delay is inordinate, the application will not succeed in the absence of serious prejudice to the defendant. However, in the present case, prejudice to the Defendant was not only “real but substantial”. More than thirteen years had elapsed since the institution of the action, and nearly eleven years since the matter was last enrolled for trial. During this period, the plaintiff took no meaningful steps to advance the proceedings. The explanations advanced by the Plaintiff were found to be inadequate and unsupported by the objective facts. The Court emphasised the Plaintiff’s persistent failure to comply with the costs order, which resulted in a stay of proceedings and rendered the action incapable of progression. The Court found that the Defendant had suffered serious prejudice, as the claim arose from events dating back to 2009, and the passage of time had adversely affected the availability and reliability of evidence, especially expert testimony. The Defendant also faced ongoing uncertainty due to the unresolved claim and was procedurally constrained from progressing the matter while the stay remained in place. CONCLUSION The decision illustrates a compelling and justified application of the Court’s discretion in circumstances of prolonged and unexplained delay. Several years had passed without any concrete progress being made and without justified reasons. Litigants should not be prejudiced by inordinate delays. The Defendant did everything on its part to comply with court procedures, however, the same was not done by the Plaintiff. Since the Plaintiff did not comply with the costs order and the proceedings were stayed as a result thereof, the Defendant was also not able to finalise its counterclaim. Therefore, the continued existence of the action is inconsistent with fairness and proper administration of justice, as the delay was evidently inordinate, Inexcusable and prejudicious to the Defendant. Article authored by: Sifiso Dlamini, Candidate Attorney in the Insurance & Financial Services department Article guided and reviewed by: Mtho Maphumulo, Partner in the Insurance & Financial Services department
14 May 2026
Press Releases

Adams & Adams retains title of Africa Firm of the Year at the 2026 Managing IP Awards

2 May 2026 - Adams & Adams has been named Africa Firm of the Year for the second consecutive year at the 2026 Managing Intellectual Property (IP) Awards for Europe, the Middle East and Africa (EMEA), which was hosted in London on 2 May. The accolade cements the firm’s leadership position in IP law across the continent. In addition to retaining the top continental honour, the firm was presented with three further awards, reflecting the breadth of its expertise across multiple jurisdictions and practice areas. Adams & Adams was named South Africa Trademark Firm of the Year, reaffirming its market-leading trade mark practice since its previous win in the category in 2021. Adams & Adams also received the South Africa Impact Case of the Year award for Yossi Barel v Popular Trading CC – an acknowledgement of the matter’s legal significance in the market and the decisive outcome that the firm secured for its client. Recognising the firm’s multi-jurisdictional litigation ability, Adams & Adams was named in the Europe Cross-Border Patent Litigation Team of the Year award, for the Astellas (Xtandi) proceedings against generics. "Back-to-back recognition as Africa Firm of the Year at the Managing IP Awards is a powerful validation of our team’s technical expertise in trade marks and patents, delivered consistently at the highest level. We are proud of our achievements at this year’s event, which reflect our investment in our people and capabilities as we continue to be a trusted partner to clients navigating an increasingly complex IP environment,” says Jac Marais, Chairperson of Adams & Adams. The Managing IP Awards are widely regarded as one of the most authoritative benchmarks of excellence in the global IP profession. Winners are selected through a rigorous research and review process, incorporating detailed firm submissions, peer and client feedback, and independent analysis of case work and market impact.
07 May 2026

South Africa Implements the 13th Edition of the Nice Classification

Article by Marcelle Samons, admitted attorney and associate in the Trade Mark Prosecution department and overseen by  Alicia van der Walt a partner in the Trade Marks Department both from Adams & Adams South Africa has officially adopted the 13th Edition of the Nice Classification (NCL 13-26) with effect from 1 January 2026, following its implementation by the World Intellectual Property Office on the same date. The Companies and Intellectual Property Commission gave notice to this effect through Practice Note 3 of 2025, published on 9 December 2025, which provides that the updated classification applies to all trade mark specifications from 1 January 2026. The 13th Edition introduces changes across numerous classes, including additions, deletions, and refinements in wording, generally to better reflect the intended purpose of the goods or services. One of the most notable changes concerns essential oils, which no longer fall squarely within class 03. Instead, the classification thereof now depends on their purpose. Essential oils for cosmetic use remain in class 03, while oils for medical or pharmaceutical purposes fall within class 05 and the phrase “other than essential oils” has now been removed from class 05 indications. Essential oils used as ingredients in the manufacture of cosmetics or pharmaceuticals fall under class 01. The phrase “other than essential oils” has now been removed from classes 30 and 34, and flavouring used as food or beverage (whether oils or not) are classified in class 30, and those intended for tobacco flavouring (whether oils or not) are part of class 34. Other changes include the deletion of eyewear from class 09 and the movement of optical products such as eyeglasses, contact lenses, sunglasses and eyeglass cases from class 09 to class 10, which covers medical apparatus and articles. This narrows the scope of the notoriously broad class 09 and aligns the classification of these goods with their functional purpose. Interestingly, also concerning the optician field, spectacle and eyeglass repair and maintenance have been added to class 37. Other articles were also transferred from class 09 to other classes, further limiting the ambit of class 09. Nose clips for swimmers have similarly moved from class 09 to class 10, as its purpose and nature arguably align more closely to medical apparatus and articles than with the scientific, technological or safety-related articles typically falling in class 09. Fire engines and trucks are no longer part of class 09 as well, and are now classified in class 12, which is sensible as class 12 covers vehicles. Electrically heated clothing now falls within the broader clothing category and has shifted from class 11 to class 25. Umbrella and parasol ribs are no longer recorded as such in class 18 but are now described as “umbrellas and parasols being small portable goods for protection against weather conditions”, “ribs for hand-held umbrellas or parasols” and “handheld parasols.” Accordingly, patio umbrellas, which are neither small nor intended to be handheld, have been added to class 22, including nets, tents and tarpaulins and awnings, among other things. In the services classes, a timely addition pertains to smash rooms and rage rooms, which falls under class 41 for entertainment purposes. Another forward-looking addition pertains to artificial intelligence as a service (AIaaS) in class 42. The adoption of the 13th Edition of the Nice Classification (NCL 13-26) ensures that South Africa remains harmonised with international standards, providing clarity for brand owners and trade mark prosecution teams, specifically those with multinational interests. On the other hand, these changes may require reclassification, trade mark portfolio audits and broader suites of classes for search purposes. Overall, these changes, however, seem to reflect a more purpose-driven approach to classification.
08 January 2026
Press Releases

Adams & Adams awarded Africa Firm of the Year by Managing IP

14 April 2025 - Adams & Adams has been recognised as Africa Firm of the Year at the annual Managing Intellectual Property (IP) Awards for Europe, the Middle East and Africa (EMEA), which took place on 10 April at the Royal Lancaster Hotel in London. The firm also received the distinction of South Africa Patent Firm of the Year, with Senior Associate Lisa van Zuydam named South Africa Rising Star of the Year for her growing impact on the IP field. “To be awarded South Africa’s top patent firm and Africa’s leading IP firm is a powerful endorsement of our continued leadership in the IP landscape. This prestigious award underscores  our unwavering commitment to service excellence and innovation, reflecting the core values that drive Adams & Adams forward. Congratulations to Lisa on her achievement, which speaks volumes about the exceptional IP talent at Adams & Adams,” says Kelly Thompson, Chairperson at Adams & Adams. Now in its 20th year, the Managing IP Awards programme is the most comprehensive and widely respected IP law firm awards event in the legal industry. Recipients are selected through a rigorous research methodology based on comprehensive submissions, peer review and independent research. As Africa Firm of the Year for 2025, Adams & Adams demonstrated its expertise in handling challenging IP cases. The recognition as South Africa Patent Firm of the Year highlights the firm’s outstanding results in patent services in the region. The success of Adams & Adams at the 2025 Managing IP Awards builds on a series of accolades recognising the firm’s expertise in IP. In the latest Chambers Global rankings, the firm’s IP team once again secured a prestigious Band 1 ranking. Several of our IP attorneys were also recognised by The Legal 500 as leading IP attorneys this year. In the WTR1000 2025, which rates the world’s top trade mark lawyers, 21 of the firm’s  attorneys were recognised and the firm again earned a Gold ranking, re-affirming its leading position in South African IP law “These prestigious achievements across our firm’s practice areas strengthen our reputation in a highly competitive market. As a trusted partner to our clients, we offer strategic solutions to help them navigate the complexities of the legal field and realise their potential on the African continent,” concludes Thompson.
09 May 2025

WAS THE DECISION BY THE NPA TO REMOVE COUNTERFEIT GOODS MATTERS FROM THE COMMERCIAL CRIMES COURT IN LINE WITH THE RIGHT OF ACCESS TO JUSTICE AS SET OUT IN SECTION 34 OF THE CONSTITUTION?

South Africa is a constitutional democracy, which means that it is a country which observes human rights principles and is governed by the rule of law.All decisions taken by State organs must promote, and not frustrate, constitutional principles. In 2018, the then President of the Republic of South Africa established a commission of enquiry into allegations of State Capture, Fraud and Corruption. From the work of this commission, it was envisaged that several commercial crime matters would find their way to the commercial crimes court. In 2019, the NPA elected to remove all criminal matters emanating from the seizure of counterfeit goods from the commercial crimes court roll. The main rationale behind this decision was to free the commercial crimes court roll in preparation for the criminal matters that would flow from the work of the commission. It was accepted by brand holders and their legal representatives that the NPA would ensure that the required training and transfer of knowledge would take place to ensure that the Regional Court Prosecutors were sufficiently equipped to deal with Intellectual Property Crimes. However, it is clear that this never happened. The Complainants in counterfeit goods criminal matters are often companies that own registered trade marks. These companies are entitled to enjoy various applicable rights in the bill of rights (chapter 2 of the constitution), including the right of access to justice. In this regard, Section 8(4) of the Constitution provides: “A juristic person is entitled to the rights in the Bill of Rights to the extent required by the nature of the rights and the nature of that juristic person”. It is settled legal principle that a juristic person is an entity with a separate legal personality and with a capacity to hold rights and responsibilities. Companies have separate legal personality and have a capacity to hold rights and responsibilities. Therefore, they qualify as juristic persons. Companies,  as juristic persons, are entitled to applicable rights in the bill of rights, including the right of access to justice. Section 34 of the Constitution provides that “everyone has the right to have any dispute that can be resolved by the application of law decided in a fair public hearing before a court or, where appropriate, another independent and impartial tribunal or forum.” The Human Rights Commission, in its pamphlet of 15 April 2024, dealing with the promotion of access to justice, stated that the right of access to justice involves bringing a matter before a relevant court and for the matter to be adjudicated fully, with fairness and expeditiously. In the context of criminal matters, this means that the Prosecutors on behalf of the State must be able to prosecute competently and expeditiously. The same principle applies with equal force to presiding officers when they adjudicate on criminal matters. In the case of Social Justice Coalition and Others v Minister of Police and Others [2022] ZACC 27, the Constitutional Court grappled with the question of whether it has the power to grant declaratory relief in incomplete proceedings before another court where there has been an unreasonable delay in finalising proceedings on the basis that this is in conflict with Section 34 of the Constitution. The Court held that “The right to access to court is more than simply the right to approach a court and initiate a case in support of a justiciable dispute. The object of going to court is to secure a decision on a dispute and the language of section 34 expressly extends to the right to have a dispute decided. Similarly, the process by which a decision is reached is also covered by the right in its reference to a ‘fair hearing’. Put differently, section 34 is a right that guarantees access to court to have a dispute decided in a fair public hearing.” The court further held that “It must follow that, if section 34 is to have its proper effect it must be interpreted as both encompassing a right to bring a dispute to court, a right to have it litigated to finality and a right to have it decided. All the components of the litigation process are meant to flow seamlessly into each other, and they all collectively give expression to the right of access to court. No single component is more important than the other.” Finally, on this score, the court held that an unreasonable delay on the adjudication of a matter may well, in certain situations, result in an infringement of the right of access to a court. The general feeling has been that criminal cases pursued under the Counterfeit Goods Act were finalised more expeditiously in dedicated Commercial Crimes Courts. It would be unfair to place the blame for such delays only at the feet of the Court Prosecutors themselves.  With limited recourses, the Regional and District Court Prosecutors are already inundated with “conventional” criminal cases assigned to them. Prosecuting offences under the Counterfeit Goods Act involves aspects and knowledge of various pieces of legislation including the Trade Marks Act, The Copyright Act, and, in some instances, the Customs and Excise Act. From the above, it is clear that proper training by the Commercial Crime branches to Regional and District court prosecutors should have formed part of the process in transferring the mandate to prosecute these matters. There is no indication that this will happen soon. A recent News Article published by The Citizen News on 26 October 2024, revealed that the South African Police seized more than 6000 counterfeit items, valued over R3 million, in Johannesburg CBD (Police seize counterfeit goods worth millions in Joburg CBD). The Constitutional Court in the abovementioned case has made it abundantly clear that unreasonable delay in the adjudication of matters, in appropriate circumstances, may constitute an infringement of a litigant’s (in this case a Complainant’s) right of access to justice in terms of section 34 of the Constitution. Even though criminal matters are between the State and the Accused persons, Complainants generally have a legal and a vested interest in the cases. It can be further argued that this legal and vested interest is more pronounced in counterfeit goods matters because the Complainants/trade mark proprietors incur storage costs of seized counterfeit goods until such time that the criminal matters are finalised, as required by the Act. Whilst brand holders are battling to fight the unending influx of counterfeit goods in the South African market, the above arguments raise real concerns and thoughts on whether the prosecution process serves and protects the interest of brand holders in the best possible way.  
19 November 2024
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