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ARTICLE · 28 NOVEMBER 2016

Privacy Commission Requires Cable Operator To Implement "Opt-In" Mechanism For Direct Marketing

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On September 13, the Privacy Commission issued a press release (source documents in French and Dutch) about an ongoing investigation involving the direct marketing practices of a cable operator.

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On September 13, the Privacy Commission issued a press release (source documents in French and Dutch) about an ongoing investigation involving the direct marketing practices of a cable operator. Per the release, existing customers must be provided an opt-in mechanism, although the Privacy Commissions did not foreclose an opt-out mechanism for new clients if appropriate transparency was ensured.

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