Hall Of Fame

Next Generation Partners

Firms To Watch: Intellectual property: Trade marks

At Pérez-Llorca, trade marks are a key element of the firm’s broad IP and technology practice, led by the highly respected Eduardo Castillo. Rais Amills and the ‘proactive, efficientÁlvaro de Castro handle the bulk of the work, which encompasses litigation and transactional matters for clients in the pharmaceuticals, life sciences, entertainment and luxury goods sectors.
From its Barcelona and Madrid offices, Ventura Garcés acts for numerous domestic and global brands in licensing, franchising, technical service agreements, software licenses and publishing contracts. Clients remark that lead partner Andrea Garcés is ‘a pioneer in the IP sector‘.

Intellectual property: Trade marks in Spain

Bird & Bird

Particularly well known for trade mark litigation, Bird & Bird‘s ‘versatile and flexible’ IP practice continues to act for high-profile clients, among them Monster Energy and The International Olympic Committee. Led by seasoned litigator José Miguel Lissén and trade mark prosecution specialist Mariano Santos, the team frequently handles portfolio management as well as infringement claims. Counsels Manuel Lobato and Antonio Cueto are key advisers to clients in the medical devices, pharmaceuticals, media, retail, fashion, food and sports industries. Associates Marta Arteaga and Maria Fernandez also stand out for their role in key matters. ‘Their availability and speed make them the ideal law firm for any urgent matter‘, remarks one client.

Practice head(s):

Mariano Santos; José Miguel Lissén

Other key lawyers:

Antonio Cueto; Manuel Lobato; Marta Arteaga; Maria Fernandez; Maria Maillo


‘The Bird & Bird brand team undoubtedly stands out for its versatility, great knowledge of legislation, ability to think outside the box and provide innovative answers. They have great delivery and are very flexible when it comes to tackling different projects when necessary.’

‘Mariano Santos is the reference partner on these issues. He has great knowledge of the legislation, is personally involved in all issues and gives absolute confidence in simple or complex issues. It has a great team that provides sufficient support and backing to give complete confidence that our clients’ affairs are in the best hands.’

‘B&B offers high-quality technical solutions aimed at business. Their availability and speed make them the ideal law firm for any urgent matter.’

‘José Miguel Lissén is the practice leader in Spain and oversees the strategy of all department matters. Marta Arteaga is the associate we have worked with on our matters and the service offered has been equally exceptional. The qualities that distinguish them are mainly being able to count on technically excellent advice with a practical sense. Likewise, his ability to simply convey the particularities of the practice or the Spanish legal system to people who do not have as much knowledge is greatly appreciated.’

‘Easy and on-the point communication about the important key facts of the cases.’

‘Maria Maillo and Maria Fernandez are really fast and engaged answering all our requests in the way described above, Mariano Santos is always reachable for some deeper strategic planning.’

Key clients

Hormel Foods Corporation

Fujifilm Corporation

International Olympic Committee

The Procter And Gamble Company

Ralph Lauren

Federación Española del Vino (FEV)

Marriott International

Ferroglobe Plc

Epic Games

Indra Sistemas SA.

Bacardi Group

Laboratorios Farmacéuticos Rovi

Champion Products Europe Limited

Work highlights

  • Advised Bacardi Group (Bacardi) on an EU trade mark infringement proceeding against Alcoholes y Vinos, S.A.
  • Advised International Olympic Committee (IOC) on a trade mark revocation action.
  • Advised FERROGLOBE, PLC on its current prosecution and enforcement of trade mark portfolio in several European countries.


Elzaburu‘s large and versatile IP group is frequently involved in the largest and most high-profile trade mark disputes, though it also handles prosecution work through specialist partner Luis Baz. Legal and business head Javier Fernández-Lasquetty and anti-counterfeiting and anti-piracy expert Juan José Caselles also play central roles in the practice. Enrique Armijo provides essential support in unfair competition cases. Up-and-coming partner Carlos Morán and associate María Cadarso are also active in major trade mark disputes. Honorary partner Antonio Castán retired from the firm in 2023. The firm is widely acknowledged as a leader in the protection of rights at all levels, with extensive experience in acting before the higher courts, including the Supreme Court.

Practice head(s):

Luis Baz; Enrique Armijo; Javier Fernández-Lasquetty; Juan José Caselles

Other key lawyers:

Carlos Morán; María Cadarso


‘Proactive and efficient team. Analysis and brand strategy developed and adapted to the client.’

‘Very available. Always aware of the client and their needs.’

‘Knowledge of the subject. Very good professionals in intellectual and industrial property.’

‘Very executive and practical. In addition to the speed in responding to queries.’

‘The Elzaburu team is available 24/7. They stand out for their professionalism and for satisfying our demands regardless of the proximity of deadlines. They always advise us, giving us the best options for action in any case.’

‘The attorneys foster a friendly environment while remaining very professional.’

Key clients


Conde Nast


Dunkin Coffee

Formula 1

Frank Sinatra


Hard Rock Café



John Deere




MGA Entertainment





Work highlights

  • Representing CrossFit LLC in the defense of its CrossFit and Forging Elite Fitness trade marks in Spain against gyms and sports clothing and equipment retailers that have not signed the necessary license.
  • Took part in the “Biloba Operation”, a joint intervention by Customs Authorities, the Tax Agency, the National Police and the Municipal Police of Madrid, in which 101,894 counterfeit mobile phones and mobile phone accessories were seized, with a market value of more than €4.2m.
  • Designed and implemented a market control strategy for live shows based on characters from Paramount’s cartoon series.


Noted for 'its closeness and its high technical knowledge', Garrigues is a key adviser to media, entertainment, retail and sporting entities on trade mark matters. Its work spans complex litigation, commercial contracts, M&A transactions, IP filings and the management of large trade mark portfolios. It is also sought after for large-scale assessments of the law in emerging areas such as NFTs, augmented reality and neural marketing. IP and digital business partner Carolina Pina and experienced prosecutor João Miranda de Sousa, both based in Madrid, lead the practice. Barcelona-based litigator Isabel Pascual De Quinto, who ‘demonstrates great dedication‘, and emerging partner talent Cristina Mesa in Madrid, who exhibits ‘sharp legal acumen‘, are central to the practice.

Practice head(s):

Carolina Pina Sánchez; João Miranda de Sousa

Other key lawyers:

Cristina Mesa; Isabel Pascual De Quinto; Cristina Giner Mas


‘The team is highly specialised, with excellent knowledge of the practice and great capacity to carry out comprehensive analyses of risks as well as to propose various options to address them.’

‘In addition to her skills and technical knowledge, Isabel Pascual de Quinto demonstrates great dedication and knowledge of the latest developments, the market and the client.’

‘The Garrigues team is made up of professionals who perfectly know the company’s needs, implementing innovative and creative solutions that allow it to achieve the objectives of adequate protection of industrial property rights.Its professional quality, its closeness and its high technical knowledge of the subject stand out. Collaboration and communication both in person and through telematic meetings is excellent.’

‘From our point of view, the elements that stand out are the search for a deep understanding of the spirit and values ​​of our company and what its industrial property rights represent. Cristina Giner Mas who has been collaborating with us for a decade.’

‘The team distinguishes itself through its breadth of expertise, client-centric approach, and commitment to excellence. We trust the team’s strengths, skills, and dedication to delivering exceptional legal services that consistently outshine those of their competitors. They are also always ahead of deadlines and fees are very competitive.’

‘I highly recommend Cristina Mesa for her sharp legal acumen and the ability to anticipate future legal trends. She has a great practical approach and excellent manners.’

Key clients



Valencia Club de Futbol

Hijos de Rivera (Estrella Galicia)

Bimba y Lola, SL

Makeblock Co Ltd

Clave Denia SA






Work highlights

  • Acted for Hijos de Rivera in two different oral hearings, defending Estrella Galicia trade marks before the General Court of the European Union in Luxembourg.
  • Currently advising VALENCIA CF on the protection of its trade marks, image rights and brand image in the innovative field of the METAVERSE and NFT.
  • Represents the Chinese robotics company Makeblock in a legal proceeding against one of its former distributors in Spain.

Grau & Angulo

Grau & Angulo possesses a deep bench of IP lawyers for whom trade marks are a key focus. The vastly experienced Alejandro Angulo leads the practice in Barcelona, which has many up-and-coming partners. Litigator Maite Ferrandiz has notable experience before the Supreme Court. Counterfeiting and infringement specialist Carlota Viola is a key adviser to the fashion, luxury goods and perfume industries, while Jordi Camó is highly regarded for his IP litigation skills. The Madrid office is also home to key practitioners, among them Sonia Santos, who frequently handles cross-border IP matters for UK and US clients.

Practice head(s):

Alejandro Angulo

Other key lawyers:

Maite Ferrandiz; Carlota Viola; Jordi Camó; Sonia Santos


‘Grau & Angulo have a high-performance team, very well coordinated and led. They have vast knowledge of IP law and know how to accommodate the client’s needs.’

‘They have a point of creativity that makes them stand out from other firms.’

Key clients



Procter & Gamble


FC Barcelona

Harley Davidson

Hugo Boss


Tommy Hilfiger





The Absolute Company

Calvin Klein

Golden Gosse

Off White

Auto 1



Yves Saint Laurent


On Clouds



Work highlights

  • Supported two investigations by the antipiracy unit of the National Police which resulted in two criminal court cases against two networks of individuals running “hidden link” schemes conducted through social media instant messaging apps and online marketplaces.
  • Representing Golden Goose in the defence and enforcement of its trade mark and design rights in Spain.
  • Representing Barcelona Football Club (FCB) in a case that involves a breach of the license by the defendants who continued manufacturing branded goods following the license expiry.

Gómez-Acebo & Pombo

Gómez-Acebo & Pombo has a highly respected IP practice that is active in trade marks, designs, unfair competition, and advertising law, and stands out for its track record in the protection, enforcement litigation and licensing of brands. The lead partners are IP enforcement specialist Jesús Muñoz-Delgado and Sofía Martínez-Almeida, who has extensive expertise in online and digital issues. Martinez-Almeida also leads the firm’s retail and fashion group, while Muñoz-Delgado is a key adviser to clients in the food and life sciences sectors. At associate level, Anna Viladás Jené handles both contentious and non-contentious matters, notably in the entertainment and art industries, while Mercedes Corbal frequently advises on regulatory issues in the food sector. Gonzalo Ulloa retired in 2023.

Practice head(s):

Jesús Muñoz-Delgado; Sofía Martínez-Almeida

Other key lawyers:

Anna Viladás Jené; Mercedes Corbal

Key clients

Nintendo Company, Ltd.

Giorgo Armani S.p.A.

Entertainment One UK Limited

Grupo FCC

Huawei Technologies España S.A.

Coca-Cola Europacific Partners


Galletas Gullón S.A.

Ampere Power Energy S.L.

Bodegas Emilio Moro S.L.

Esprinet Ibérica

Ecoembalajes España


Martiderm S.L.

Ferrero, S. p. A.​

Work highlights

  • Acting for INTERPORC, PROVACUNO, INTEROVIC, ASICI, AVIANZA and INTERCUN in a civil procedure brought in Spain against the plant-based products producer Heura.
  • Advised Red Bull GmbH on defending its claim “vitalises body and mind”, which has been challenged in an Autocontrol proceeding.
  • Representing the wine company Bodegas Emilio Moro, owner of the winery Bodegas Emilio Moro and producer of the awarded wines “EMILIO MORO” and “MALLEOLUS”, against one of its major competitors, the vineyard owner Carlos Moro, as well as against companies of the Matarromera group owned by the latter.

Baker McKenzie

Clients of Baker McKenzie praise its ‘dedication and identification of the particular needs in each case and for each project‘. The firm is active in the registration, protection, enforcement and commercialisation of IP, including trade marks. It is especially knowledgeable about trade mark matters in the media, entertainment, fashion, food and beverage, publicity, banking, and pharmaceuticals sectors .José María Méndez in Madrid and Cristina Duch in Barcelona are the lead partners, with Duch particularly active in trade marks, designs, unfair competition and advertising law. Also in Madrid, María Dolores Garayalde and associate Rubén Cano play key roles in the practice’s most significant matters.

Practice head(s):

José María Méndez; Cristina Duch

Other key lawyers:

María Dolores Garayalde; Rubén Cano


‘What makes it unique is the professionals who make up the team and especially the partner María Dolores Garayalde who identifies very well the needs and approaches with new technologies.’

‘Their plus is the dedication and identification of the particular needs in each case and for each project.’

Key clients

Portobello Capital

Work highlights

  • Assisted Portobello Capital with the acquisition of a 35% participation in Bodegas Torre Oria, a wine producer in Spain.

Clifford Chance

Described by a client as a team that is ‘easy to communicate with and always accessible‘, Clifford Chance‘s two-partner practice is frequently involved in complex and significant matters. IP litigator and practice head Miquel Montañá and dispute resolution specialist Josep Montefusco are often instructed by high-profile clients from the media, technology, healthcare, life sciences, banking, consumer goods and sports sectors. Senior associates Sonia Sebé, who focuses predominantly on trade marks, and Adrián Crespo, who handles design disputes, are key members of the team.

Practice head(s):

Miquel Montañá

Other key lawyers:

Josep Montefusco; Sonia Sebé; Adrián Crespo


‘Professional and very serious team, gets to the point and offers a clear version of the pros and cons of each matter, easy to communicate with and always accessible.’

‘Miquel Montaña and Sonia Sebé are excellent agile professionals who are attentive to everything, they have an open mindset when proposing a strategy and looking for solutions for the client.’

‘Josep Montefusco goes above and beyond for his clients.’

Key clients

GB Foods




Philip Morris

Affinity Petcare

The European Superleague


L’ Oréal



Faca Packaging

Esteve Healthcare, S.L.



Bayer Cropscience S.L.U.

Work highlights

  • Advising the organisers of the European Super League on the registration of the “Super League” trade marks as well as on opposition proceedings brought by the Danish League of Football against one of said trade marks.
  • Advising Novartis on the trade mark-related aspects of the importation of some of its drugs from other European Union member states.


The IP and trade secrets practice at Cuatrecasas is highly proficient in trade mark and infringement matters, as well as cases relating to the protection of trade secrets. The firm is a key adviser to clients in the life sciences sector, though it is also active in the IT and media industries. Albert Agustinoy in Barcelona co-leads the practice with Madrid-based Álvaro Bourkaib, who has a broad knowledge of copyright, patents, trade marks and designs. Barcelona-based IP litigator Jorge Llevat and Alejandro Negro in Madrid, who has extensive expertise in new technologies, are also standout practitioners.

Practice head(s):

Albert Agustinoy; Álvaro Bourkaib

Other key lawyers:

Jorge Llevat; Alejandro Negro

Key clients

Eckes Granini

BH Bikes

Torres y Ribelles

La Praire Group Iberia


Iberian Sports Retail Group (Sprinter/ JD Sports)

Work highlights

  • Defending Eckes-Granini Group in proceedings brought against a competitor for trade mark infringement.
  • Providing legal counsel to SEAT and other Volkswagen Group entities in Spain regarding the creation of trade mark and design license agreements.
  • Providing general advice to IBERIAN SPORTS RETAIL GROUP on industrial property (trade marks, patents and industrial models).


Truly exceptional firmHOYNG ROKH MONEGIER is known for its prowess in IP litigation. Its lawyers have extensive experience in unfair competition and trade mark cases at the national and European levels. Lead partners Luis Fernández Novoa and Laura Alonso, who ‘has a rare and enviable ability to take complex problems and find a simple solution‘, are highly regarded for the breadth of their IP experience, which encompasses trade mark and brand protection matters. Counsel Laura Cantero plays a key role in trade mark litigation, and associate Patricia Gutiérrez is also central to the practice’s major cases.

Practice head(s):

Luis Fernández-Novoa; Laura Alonso

Other key lawyers:

Laura Cantero; Patricia Gutiérrez; Alicia Martín


‘HRM is a truly exceptional firm. They make it their mission to know all about the company that I work for and the products that we sell which means that they are able to produce high quality, fact packed draft submissions in opposition and cancellation actions which require very little editing.’

‘Laura Alonso is a talented lawyer with an in-depth knowledge of IP law and practice. She has a rare and enviable ability to take complex problems and find a simple solution. I cannot recommend her highly enough.  She has a team of high calibre lawyers working for her. Of particular note are Alicia Martín and Patricia Gutiérrez.’

Key clients

Campbell Soup Company

Jimi Hendrix (Experience Hendrix llc)

Radisson Hotels

Yoko Ono Lennon

Zenni Optical

Work highlights

Uría Menéndez

Uría Menéndez has a four-partner IP and unfair competition practice that provides both advisory and litigation services in relation to trade marks, including licensing and business transactions. IP and IT partner Montiano Monteagudo in Barcelona and Madrid-based partners Ingrid Pi, Borja Sainz de Aja and Carles Vendrell lead the practice. ‘They advise with a degree of depth, sophistication and strategic vision‘, remarks one client, picking out Vendrell’s ‘ability to anticipate risks and concerns that could arise in the future‘. Senior associate Francisco Javier García in Barcelona frequently acts for clients in regulated industries such as pharmaceutical, tobacco, e-commerce, IoT, software, cosmetics and fashion.

Practice head(s):

Montiano Monteagudo; Ingrid Pi; Borja Sainz de Aja; Carles Vendrell

Other key lawyers:

Francisco Javier García


‘Carles Vendrell and his team have advised us on a trade mark matter of great relevance, with great potential economic and reputational risk. They advise with a degree of depth, sophistication and strategic vision.’

‘I highlight the work done by Carles Vendrell. He has been able to perfectly understand our sensitivities, also due to his relationship already consolidated over time with our group and has had the ability to anticipate risks and concerns that could arise in the future, taking into account the primary interests of the company and its business.’

Key clients




Ineos Automotive

Magic Box Int. Toys, S.L.U.

Value Retail

GlovoApp 23




Ineos Automotive

Magic Box Int. Toys, S.L.U.

Value Retail


Work highlights

Abril Abogados

Abril Abogados is ‘very responsive and provides clear and commercial advice‘. The IP and IT boutique firm is well versed in trade mark issues, frequently handling matters before Spanish courts and the Spanish Patent and Trade mark Office. Carolina MonteroIgnacio Temiño and Patricia Revuelta lead the practice and exhibit ‘unique capacity to take on cases proactively‘. Partner Fernando Ortega and senior attorney Isabel Garcia also play a key role in the practice, which acts for companies from the TMT, automotive, and food and beverages industries in opposition actions, prosecution and cancellations.

Practice head(s):

Carolina Montero; Patricia Revuelta; Ignacio Temiño

Other key lawyers:

Isabel Garcia; Fernando Ortega


‘They are an excellent team. They have a unique reaction capacity to take on cases proactively. I wouldn’t change them for anyone. I have worked with Ignacio Temiño, Carolina Montero and Patracia Revuelta. ’

‘They have a personalised treatment with the client and are 100% dedicated to the entrusted matter.’

‘The team is very responsive and provides clear and commercial advice.’

Key clients

Brown Forman




Mahou San Miguel


Warner Discovery




Work highlights

  • Assisting AMC with its dispute against Canal+ regarding the new trade mark AMC+.


IP boutique Balder has a dedicated trade mark practice that has an ‘innovative approach and significant added value in terms of knowledge of local laws‘. Seasoned litigator Oscar García and trade mark litigation specialist Patricia Koch lead the practice, which is formed of an internationally diverse group of lawyers experienced in the management and protection of IP portfolios. Showcasing strength in the media, food and beverage, pharmaceutical and automotive sectors, the practice is well versed in both non-contentious and contentious mandates, including opposition and cancellation actions. Olof Fickert frequently acts for German companies. Venezuelan attorney and legal translator Maria Alejandra Castillo is also recommended.

Practice head(s):

Patricia Koch; Oscar García

Other key lawyers:

Olof Fickert; Carlos Pires; Jens-Christian Jahnke; Maria Alejandra Castillo


‘Balder IP stands out for its innovative approach in the field of intellectual property. The majority of their lawyers come from the countries they represent, which makes them have significant added value in terms of knowledge of local laws.’

‘The team of Jens-Christian Jahnke and Maria Alejandra Castillo do an exceptional job. Their availability, regardless of the time or day, is what distinguishes them from other firms. Furthermore, their friendly and close treatment is, without a doubt, the most outstanding aspect of this firm.’

‘The Balder’s team provides unique and very high quality services. They are also very efficient and responsive.’

Key clients




AmorePacific Corporation



Work highlights


Managing partner David Gómez oversees the trade mark practice at Baylos, which is part of the 35-lawyer IP group. The firm manages the rights of more than 5000 brands worldwide, and acts for blue-chip clients in key sectors, among them the food and beverage industry. The practice is well versed in litigation matters, the trade mark aspects of business transactions, and prosecution issues. Juan Luis Gracia, who is ‘a born litigator, smart and strategic‘, and the ‘calm and methodicalFernando Rodríguez are highly recommended. Ana Padial joined from Arochi & Lindner, SC in March 2023.

Practice head(s):

David Gómez

Other key lawyers:

Juan Luis Gracia; Fernando Rodríguez


‘Technically good and very sensitive to the characteristics of each client’s business.’

‘Baylos works with teams that are very balanced in terms of experience. The mix of senior partners and associates with more junior lawyers optimises the work of each of the team members and facilitates the learning of the more junior ones without losing quality. The seniors also give enough room for action to the juniors, which generates the proposal of alternative solutions.’

‘Fernando Rodríguez is exceptional. Calm and methodical, he always finds the right balance between legal options and business needs.’

Work highlights


The ‘strategic and collaborative‘ IP practice at RocaJunyent is known for its deep expertise in trade mark litigation, though it also handles advisory work. Lead partner Javier Vázquez in Barcelona, who handles prosecution and portfolio management, has ‘a deep understanding of the needs of clients‘. Associate Elisenda Perelló in Barcelona, whose work encompasses advertising law, unfair competition and image rights, is closely involved in the firm’s key matters. Blanca Cortés is no longer at the firm.

Practice head(s):

Javier Vázquez

Other key lawyers:

Elisenda Perelló


‘The individuals at Roca Junyent distinguish themselves through a rare combination of legal expertise, strategic thinking, and collaborative spirit. While other firms may excel in one or two of these areas, Roca Junyent consistently integrates them into a seamless, client-centred approach. Very deep industry expertise and effective communication.’

‘Their unique attributes set them apart, differentiate them from competitors, and have been instrumental in the success of our collaborative endeavors. The legal acumen demonstrated by them is nothing short of extraordinary. Their deep understanding of the law, coupled with a keen ability to apply it in practical scenarios, consistently leads to favourable outcomes.’

‘What truly distinguishes them is their proactive approach to problem-solving. They not only address the immediate legal issues but also anticipate and mitigate potential challenges down the line. This forward-thinking mindset has been invaluable in complex cases.’

‘Good team. professional.’

‘Javier Vásquez is an excellent lawyer, with a deep understanding of the needs of clients and their business. ’

‘Javier Vásquez is capable of generating strategies and implementing them to obtain optimal protection of industrial property assets. ’

‘They are proactive and know the fashion business.’

‘They anticipate our problems and align with the company’s objectives.’

Key clients


Tiffany & Co

Tina Turner

Estée Lauder AG Lachen

Pira Charcoal Ovens and Barbecues, S.L.

Banc Sabadell, S.A

Bombons Cudié, S.A.

Palex Medical, S.A.

Inmobiliaria Colonial SOCIMI, S.A.

Codorníu, S.A.

WeWork Companies, L.L.C.

T.A.O. Workers, S.L.

World Trade Center Barcelona, S.A. S.M.E.

Gala Salvador Dalí Foundation

Fundació Eurecat

Agrupació Jugadors FC Barcelona

Comerconlasmanos S.L. (VICIO)

Assistance Hands Home Care L.L.C.

Lead Molecular Design S.L.

IED Instituto Europeo Di Design S.P.A.

Optibus Limited

Work highlights

Andersen Tax and Legal

Andersen‘s intellectual property group, which has offices in Madrid, Barcelona, Valencia and Seville, is ‘a benchmark in the market‘, according to one client. Trade mark and patent specialist José Garrido in Madrid is the lead partner and clients note that he is ‘creative in finding innovative legal solutions‘. His work encompasses the protection and enforcement of trade marks, including preliminary clearances and registrations, as well as opposition proceedings.

Practice head(s):

José Garrido


‘Within the area of ​​trade marks, they are, in my opinion, the best experts and benchmarks in the market. Additionally, they are aware of the specific legal skills and specialised knowledge of each member of their team. Being a large firm with numerous areas of specialisation, they know how to rely on those who have experience in each area and can help assign tasks more effectively.’

‘José Garrido is our reference person, with whom we have been working for many years. He has now built a team within Andersen, a great firm, and we are very happy with his value proposition for a client like us. The team possesses a successful combination of specific skills and qualities to excel in this highly specialised legal field.’

‘They have a deep knowledge and understanding of intellectual property laws and regulations, including patents, copyrights, trademarks, and trade secrets.’

‘José Garrido is also creative in finding innovative legal solutions and developing strategies to protect his clients’ intangible assets. He is an effective communicator and, as IP often involves disputes, his qualities as a skilled negotiator and his ability to resolve conflicts effectively, whether through settlement or litigation, is highly notable.’

Key clients

America’s Cup


ClarkeModet is one of the oldest IP practices in Spain, and its deep bench of partners upholds its long-standing tradition for high-quality services. Trade mark strategy specialist Marta Tolón, managing director for Iberia Ignacio Gómez-Acebo, legal services director Rosario Echeverría, and trade mark prosecution manager Elsa Martín ensure that the firm is sought after for the management of larger trade mark portfolios for both domestic and international clients, and that it continues to attract high-profile contentious matters. Trade mark attorney Esther Armero also plays a key role in the practice.

Practice head(s):

Marta Tolón;  Ignacio Gómez-Acebo; Rosario Echeverría

Other key lawyers:

Esther Armero

Key clients

Mast-jägermeister Se

Fábricas Agrupadas De Muñecas De Onil, S.A (Famosa)

Mahou San Miguel



Equivalenza International Group, S.L.

Softonic International, S.A.

Zummo Innovaciones Mecánicas, S.A.U.

Bronpi Calefacción, S.A.

Universidad Europea


At Fieldfisher, lead partner Josep Carbonell in Barcelona is the driving force behind IP work, bringing decades of experience to the protection of trade marks and inventions. Acting for both domestic and multinational companies, the team has extensive experience in the negotiation of license agreements and the transfer of industrial and intellectual property rights. The group handles trade mark registration and protection for clients in diverse sectors, among them life sciences, media, energy and retail.

Practice head(s):

Josep Carbonell


With offices in Madrid, Barcelona, Alicante, Seville and Valencia, as well as desks in Brussels, China and Colombia, PONS IP manages around 10,000 protected trade marks. The firm operates a trade mark surveillance service, and handles applications, actions against counterfeits, and domain name protection issues. It frequently acts for clients in the apparel, telecoms, life sciences, automotive and pharmaceuticals sectors. Practice head Carmen González and key partner Violeta Arnaiz are vastly experienced in trade mark matters. Head of international legal affairs Isabel Cortés and emerging partner talent Ramón Moreda have ‘great technical ability and are very easy to work with‘.

Practice head(s):

Carmen González

Other key lawyers:

Isabel Cortés; Ramón Moreda; Alejandro Betancourt; Violeta Arnaiz


‘The brands team is excellent, very outstanding. The practice is very reliable. The services they provide have great coverage, they are integral for the proper protection of intangibles.’

‘The team is outstanding. They have great technical solvency and at the same time are excellent people. It is very easy to work with them. Isabel Cortés and Ramón Moreda stand out in the team.’

‘The PONS team is made up of excellent professionals, who have proven to be dynamic, efficient and with prompt responses and who also have a broad practice where they can be trusted with all types of IP matters. This has made us want to work with them on different cases and trust them with our clients.’

Key clients


Universitat Politécnica de Valencia

Universidad de Sevilla

Universidad de Salamanca

Consejo Superior de Investigaciones Científicas

Universidad de Zaragoza

Instituto de Microelectrónica de Sevilla- CSIC




Work highlights

  • Acted on behalf of public body IFEMA in an appeal before EUIPO’s Second Board of Appeal against the Opposition Division’s decision to reject the client’s opposition to the registration of the “vivo IFEA” trade mark by Chinese telecoms giant Vivo Mobile Communication.
  • Represented Mahou in opposition proceedings against EUTM no. 18023372 “Um dia em São Miguel” in class 33 (wines), requested by Portuguese winery Casa Relvas.
  • Represented Geobrands, a food and drink distributor, in an appeal lodged by ice-cream manufacturer Helados Estiu against an Opposition division decision.