‘First of all, I appreciate their expertise and excellent judgement on issues related to antitrust. They go straight to the key issues and set forth the legal analysis in a straightforward manner which makes it easier to communicate with business clients. They also provide practical recommendations to resolve the issues. Last but not least, they are always responsive and try their best to meet tight timelines.’

‘The team has been helping our cases regarding KFTC issues for over eight years with outstanding responses and advice, which has benefited our business. The most remarkable strength is their full understanding of our business, industry and customer dynamics, which could allow us to reserve time and effort. The teamwork was also impressive, efficient, and agile.’

‘Sanghoon Shin was outstanding, without a doubt. With knowledge and experience as the specialist for KFTC-related cases, I have had many positive and impressive experiences collaborating with the BKL team. To make the case successful, the client must know whether the legal team has the full capability to handle the case and help the client in terms of ‘understanding of the business’. From this perspective, the Bae, Kim & Lee team is the best.’

‘The team delivers very well-organised material to us. They know exactly what we are looking for and come up with answers and solutions that fit what we are looking for.’

‘They understand the industry. They are receptive to the differences among various countries and companies. In combination with their depth of experience working on cross-border issues, clients can rely on their advice and let them take the lead.’

‘Professional, committed, prompt, and friendly.’

‘The team is extremely thorough and knowledgeable. What immediately impressed me was their ability to grasp complex issues and explain them in an understandable way to U.S.-based clients. I never lost sleep at night, worried whether the team was doing great work and protecting our interests. This team is our go-to for any antitrust and competition disputes in South Korea.’

‘Sanghoon Shin has a great understanding of merger filing in South Korea and other jurisdictions and is fluent in both English and Korean.’

‘Great expertise, good communication and a sound sense of duty. Trusted advisors. Highly recommend this team.’

‘Hemi Lee is a smart and efficient lawyer. She gives clear communication, has great expertise and a high sense of responsibility.’

‘Kim & Chang is our go-to law firm for complex competition issues in Korea. Their expertise and depth/breadth of knowledge are unmatched by any other law firm in South Korea. They can mobilise their teams quickly to tackle urgent, resource-intensive matters (such as responding to dawn raids) and provide guidance to make strategic decisions.’

‘Kyung Yul Lee is an exceptional partner who demonstrates a deep understanding of complex legal issues and provides thoughtful guidance. He is one of the best lawyers I know who pays close attention to details and processes, navigates through them, and is able to provide comprehensive advice.’

‘The team’s practice stands out due to the following distinguishing features: The team comprises a diverse group of professionals, including specialists from the KFTC and experienced anti-trust lawyers; the team is known for its exceptional responsiveness; and the team fosters a highly collaborative environment.’

‘Their performances stand out and are different from competitors due to the following distinguishing features: they’re exceptionally logical and strategic when preparing for law-suits and trials; they’re professionally experienced in the anti-trust fields due to their previous careers in the KFTC and the High Court; and they’re highly responsive and collaborative.’

‘It is easy to say that Kim & Chang’s antitrust practice group has the best expertise in antitrust issues with full capacity and manpower to engage with various levels of government agencies. In addition, Kim & Chang has various industry practice groups which can make them understand relevant markets very well.’

‘Kee Hong Chun is the best at meeting the client’s needs. He is always trying to support the client in preparing for potential risks in advance.’

‘I highly recommend the antitrust and competition team at Lee & Ko for their exceptional legal services. Their deep expertise in competition law, client-focused approach, and strategic insights have been invaluable to us.’

‘I highly recommend Miji Lee, an antitrust & competition lawyer at Lee & Ko. Miji Lee has provided us with exceptional legal support, demonstrating deep expertise and a meticulous approach to every detail. What truly sets Miji Lee apart is her attentiveness and dedication to our needs. She consistently goes above and beyond to ensure we are well informed and supported throughout our legal processes. Her proactive communication and thoughtful guidance have been invaluable.’

‘Lee & Ko’s anti-trust team is incredibly responsive and speedy. On top of that, their team members have diverse backgrounds, such as PhD, ex-agency officers, and tech professionals.’

‘Jeong-Ho Sun is a dedicated partner in the anti-trust area, with years of experience and good networks in the industry.’

‘The team of professional lawyers specialising in fair trade work can be said to be the strongest in South Korea. It has an excellent ability to present comprehensive strategies and response plans by establishing organic cooperative relationships with professional teams in each industry.’

‘They have expertise in the field, and the team has the ability to spot key issues that clients might not be aware of.’

‘Lee & Ko is not only known for its long history of providing superb legal service, but it is also a trusted advisor devoted to true communication with clients. Lee & Ko attorneys are great communicators in that they sincerely commit to understanding the business needs and environment.’

‘Jeong Yoon Choi is an excellent antitrust lawyer. Her willingness to commit to different time zones and respond timely according to client needs has been very impressive. Jeong Yoon approaches a given subject not only from a legal perspective but from the client\’s unique situation and other non-legal circumstances, which is not something that every other lawyer can do.’

‘This is a great firm with excellent lawyers who know how to apply local laws in an international environment. They are focused on achieving the best results for clients given the commercial context. They have access to key decision-makers within the authorities, such as the KFTC. I can wholeheartedly recommend them.’

‘John Choi and Jooyoung Park are probably two of the most skilled competition lawyers in South Korea. They know the law, are able to convince officials and manage client expectations. This leads to very high client satisfaction rates.’

‘The team is one of the best in handling South Korean merger filings.’

‘Sangdon Lee is very responsive and experienced. He is the go-to person for merger filing and antitrust matters in South Korea.’

‘Shin & Kim’s competition and antitrust practice has handled a number of complex global matters. Shin & Kim has an outstanding conflict standard in South Korea.’

‘I started working with John Choi in about 2000. The relationship continues to this day. I continue to work with John on all important antitrust matters. Even in non-antitrust cases, I seek John’s advice on the approaches. John’s depth of legal skills is unchallenged in South Korea. John is an exceptional lawyer, and he also possesses impeccable integrity. John is legendary in the South Korean legal community for his unparalleled ethical standard and his excellent lawyering skills.’

‘They provide prompt and friendly legal advisory services. They are lawyers with excellent capabilities to take on various cases and offer practical solutions.’

‘They save me valuable time with their quick replies. This is a significant difference from other big firms. They work in an excellent manner by providing appropriate solutions necessary for problem-solving, giving me options to choose from.’

‘Fair trade legal expertise, networking, and close collaboration with customers.’ 

‘Providing excellent skills and bespoke customer service.’

‘The team has extensive experience working with international clients on merger and compliance issues. Their team is well established and has good links with regulators.’

‘Paul Rhee knows how to take a proactive approach in serving his clients in South Korea and abroad.’

‘The firm has advised on antitrust matters relating to our investments, joint ventures and business collaborations. As a whole, the firm has impressed me with creative and practical advice on complex issues and a great relationship with the Korea Fair Trade Commission. The team has a deep bench of practitioners, from experienced partners to hard-working associates, as well as former senior officials from the Commission that can give us important insight into the thinking and practice of the Commission.’

‘I work primarily with Paul Rhee, a foreign attorney partner in the firm’s antitrust practice and has decades of antitrust experience. Paul is easy to work with and understands foreign client’s needs. Paul is diligent and extremely responsive. Paul tries to deliver positive results and is an advocate for us.’

‘This law firm has a strong Fair Trade team, which gives practical advice to customers.’

‘Yoon & Yang knows the core of the issues and provides accurate information and alternatives for clients to decide.’

‘Cecil Saehoon Chung is very user-friendly for US counsel and clients. He has good US experience and can help clients navigate the South Korean antitrust merger review process very effectively. He gives commercial advice.’

‘Very good combination of technical excellence and pragmatic and clear advice.’

‘Cecil Saehoon Chung is pragmatic, responsive and experienced in cross-border deals.’

‘DR & AJU LLC is one of the most professional law firms in Korea, and its fair trade team, in particular, is considered to have the highest level of skills in the country. They provide all legal advice based on our business understanding through long-term partnerships with companies, effectively serving as a management consultant.’       

‘The team is made up of members whose legal knowledge is excellent but also whose practical experience is incomparable to that of other law firms. In particular, lawyers Sang Mo Koo, Jeong Ran Lee, and Ki Sung Lee have outstanding skills.’