Jipyong LLC has taken a leading role in significant domestic antitrust cases, securing major rulings in areas including conglomerate and online platform regulations, insider trading, market dominance abuse, unfair collusion, and overseas merger filings. Led by Gee Hong Kim, renowned for handling complex, high-stakes cases, the team also features Byung Joo Lee, an antitrust and compliance specialist who advises on cartel activities, KFTC reports, and litigation. Poom Jang is recognised for his expertise in traditional antitrust areas, such as market dominance abuse and conglomerate regulations, as well as emerging issues including online platforms, greenwashing, dark patterns, and ESG.
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Testimonials
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‘They provide prompt and friendly legal advisory services. They are lawyers with excellent capabilities to take on various cases and offer practical solutions.’
‘They save me valuable time with their quick replies. This is a significant difference from other big firms. They work in an excellent manner by providing appropriate solutions necessary for problem-solving, giving me options to choose from.’
‘Fair trade legal expertise, networking, and close collaboration with customers.’
‘Providing excellent skills and bespoke customer service.’
Key clients
- Samsung Electronics co. ltd
- InfoBank Corporation
- Kakao Corp.
- SK On Co., Ltd.
- Hankook Tire & Technology Co., Ltd.
- Kakao Mobility Corp.
- Haitai Confectionery and Foods Co., Ltd.
- SPC SAMLIP CO., LTD., SPC Group and its management
- Musicow, Inc.
Work highlights
Represented Samsung Electronics in a case involving abuse of dominant position by Broadcom, a global semiconductor company, and obtained the KFTC’s dismissal of Broadcom’s application for a consent order, as well the KFTC’s decision to impose sanctions (corrective order and administrative fines) on Broadcom.
Represented InfoBank in a case involving KT/LG Uplus' market dominant position relating to corporate messaging services and obtained the Supreme Court’s decision to overturn the Seoul High Court's decision, which was later finalised.
Represented Kakao in its filing of business combination notification for its merger with SM Entertainment. The acquisition of SM Entertainment, a major Korean entertainment company, is expected to become a leading merger case for complex transactions involving horizontal combinations, vertical combinations, and mixed combinations in various markets.
Lawyers
Practice head
Gee Hong Kim
Other key lawyers
Byung Joo Lee; Poom Jang