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South Korea
2

Antitrust and competition: local firms

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Jipyong LLC

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Jipyong LLC’s antitrust and competition team provides advice on major domestic cases concerning online platform regulation, abuse of market dominance, unfair collusion and cross-border merger filings. Group head Byung Joo Lee is well-known in the market for fair trade and compliance. In a notable highlight, Gee Hong Kim is representing the KFTC in dismissing Qualcomm’s objection to a fine. Poom Jang has developed a strong traditional antitrust practice, from abuse of market dominance to merger filings.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Billing & efficiency
Client satisfaction: NPS ®

Testimonials

Collated independently by Legal 500 research team.

  • ‘Law firm Jipyong has a team of legal professionals with diverse practical experience, demonstrating outstanding expertise and on-site responsiveness. Comprised of experts from various institutions such as the Fair Trade Commission and courts, the firm has a high understanding of domestic law and regulatory agencies, allowing it to provide tailored advice that meets clients' needs.’

  • ‘Attorney Byung Joo Lee has shown expertise and prompt, responsible work handling based on his extensive experience. With a high level of practical understanding in the entertainment sector, he has demonstrated exceptional ability to provide pragmatic solutions, greatly aiding internal corporate decision-making.’

Key clients

  • Kakao Corp.
  • Kakao Entertainment Corp.
  • Hanwha Engine Co., Ltd.
  • SPC Group
  • Weverse Company Inc.
  • HYBE Co., Ltd.
  • HYBE Co., Ltd.
  • SK Shieldus Co., Ltd
  • Hae In Food Co., Ltd
  • Musicow, Inc.
  • Kakao Mobility Corp.
  • Hyundai Engineering & Construction Co., Ltd.

Work highlights

Represented Kakao Corporation and Kakao Entertainment Corp in the acquisition of SM Entertainment and the business combination notification.
Advised Hanwha Engine (as a stakeholder) on the business combination between HD Hyundai and STX Heavy Industries (leading to corrective measures).
Led the administrative lawsuit against SPC Group for unfair support practices (toll fees), resulting in the full annulment of the penalty.

Practice head

Byung Joo Lee

Other key lawyers

Gee Hong Kim; Poom Jang

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