Intellectual property in Serbia

Mikijelj Jankovic & Bogdanovic

Mikijelj Jankovic & Bogdanovic has extensive expertise in trade marks, patents, designs, geographical indications and plant varieties, as well as copyright and domain names. The practice is also active in IP litigation, opposition procedures, customs measures, and other anti-counterfeiting actions. Dejan Bogdanović is a trade mark, patent and IP litigation expert; Mara Janković focuses on trade marks and designs, customs measures, litigation and plant varieties; Katarina Radović is a copyright expert; and Vladimir Đerić assists with media and advertising-related commercial usage of IP rights. Lena Petrović and Nevena Drobnjaković are also key partners.

Practice head(s):

Dejan Bogdanović; Mara Janković

Other key lawyers:

Katarina Radović; Vladimir Đerić; Lena Petrović; Nevena Drobnjaković


They have helped us achieve excellent outcomes for our clients in challenging circumstances, and they offer excellent value.

They are very responsive, adaptable and knowledgeable, as well as being straightforward when explaining difficult legal language to clients.

The professional and friendly approach to clients makes them feel comfortable that the work will be performed to expectations.

Mara Jankovic and her colleagues are trade mark experts, and offer pragmatic and commercial advice.

Mara Jankovic is personable, responsive and a pleasure to work with. We would recommend her to clients, colleagues and other overseas colleagues for trade mark and design issues in Serbia.

Key clients

Procter & Gamble Company

Pfizer GmbH

CPA Global


Brevillier Urban & Sachs GmbH

Kraft Foods Group


Novartis Consumer Health S.

Flux Design Products (Frank Mayer)

Soko Štark d.o.o. Beograd (member company of the Atlantic Group)

Ceramic by Porcelanosa doo


Rolex SA

Shell International Limited

Work highlights

  • Represented France’s STAR FRUITS DIFFUSION SAS, a French company that holds licenses for apple plant varieties and corresponding trade marks, in relation to licence registrations, customs monitoring, negotiations and litigation.
  • Acted for Rolex SA in relation to strategic litigation, market monitoring, and the prosecution of illegal usage of Rolex trade marks.
  • Represented Serbia’s Ceramic by Porcelanosa in a trade mark infringement dispute initiated by Spain’s Porcelanosa SA, a producer of ceramic tiles.


PETOŠEVIĆ is widely respected for its assistance to multinational corporations with contentious and non-contentious IP matters, including patent and trade mark prosecution and enforcement. Other areas of expertise include the seizure of counterfeit goods, and large numbers of trade mark applications in Serbia and regionally. Mihajlo Zatezalo has approximately 25 years' IP experience, also in neighbouring Balkan countries; office head Mirjana Živković manages IP portfolios and enforcement programmes for multinational corporations; and Predrag Anokić is the experienced chief operations officer. Ivan Matić is a key senior associate.

Practice head(s):

Mirjana Živković

Other key lawyers:

Mihajlo Zatezalo; Predrag Anokić; Ivan Matić; Ana Stojanović; Branislav Krnetić; Dragana Vulović; Đorđe Marković

Key clients


Nike International Ltd.

Bayer AG



J.S. Staedtler



Hard Rock Ltd.


BDK Advokati AOD

BDK Advokati AOD's 'IP team consists of highly skilled, passionate lawyers who carry out their tasks with commitment and responsibility'. The practice focuses on complex trade mark issues  and has established itself as a go-to data protection law firm in Serbia. With 'an extraordinary knowledge of IP law', Bogdan Ivanišević leads the IP practice, while senior associate Milica Basta 'always carries out her work with the utmost professionalism'.

Practice head(s):

Bogdan Ivanišević

Other key lawyers:

Milica Basta; Zorana Brujić


A very professional team with strong legal skills and the ability to deliver in a timely manner, even under time pressure.

Deep insights into new developments and very connected to the world of privacy.

They are very responsive and client oriented.

The BDK Advokati IP team consists of highly skilled, passionate lawyers who carry out their tasks with commitment and responsibility.

The practice is able to think outside the box, which is essential for resolving legal issues raised by new technologies; the team also knows IP law inside out, which helps it find creative solutions.

Bogdan Ivanišević is a highly educated lawyer and manager, who has an extraordinary knowledge of IP law. He always proactively indicates potential risks and finds effective solutions, bringing innovative ideas while also being very precise in relation to contracts and licensing terms.

Bogdan Ivanišević and senior associate Milica Basta provided us with high-quality advice and dedication.

Milica Basta always carries out her work with the utmost professionalism.

Key clients

Froneri Adriatic d.o.o.

Gargantua Films


Medacta International SA


British American Tobacco

Ellis Enterprises East d.o.o. (Serbian subsidiary of Valvoline Inc.)



Emisia Consulting

Turkish Airlines


Aspen Pharma

Work highlights

  • Advised Froneri on the design rights for ice-cream container moulds.
  • Advised Belgrade-based Ellis Enterprises East d.o.o (a member of Valvoline Grou) on the IP aspects of the acquisition of Serbian lubricant producer FAM.
  • Advised Google on numerous IP and data protection matters.

BOPA Bojanovic & Partners

BOPA Bojanovic & Partners fields 'a super-specialised IP department that really delivers'. Its broad practice area covers copyright agreements, trade marks, patents, designs, and representation before the regulatory authorities. It is also specialises in the advertising and media sectors. IP department head Vladimir Bojanović is 'an amazing lawyer, who leads a team of professionals that get the job done'; his broad practice includes assistance with copyright infringement and protection matters, trade marks and film rights.

Practice head(s):

Vladimir Bojanović


A great IP team in the region, not only in Serbia.

The whole group is exceptional and fully engaged.

The great combination of technical and legal knowledge gives them the chance to work on groundbreaking mandates.

They have a super-specialised IP department that really delivers.

They are the only IP law firm we fully trust, as our business is very much IP related and they have great industry experts.

Vladimir Bojanović is an amazing lawyer, who leads a team of professionals that get the job done.

Vladimir Bojanović is the IP lawyer you want when something goes wrong.

Vladimir Bojanović is the best of the best.

Key clients

Fevo Inc.


SLD plc


Paramount Pictures

WIP Crawl

Thermowatt S.p.A.

AMC Networks



Work highlights

  • Provided IP advisory assistance to Gastrans (Gazprom’s Serbian subsidiary), including the domestic and international registration of 12 trade marks before the Serbian Intellectual Property Office and World Intellectual Property Organisation.
  • Assisted UK-based SLD plc, a multinational software and professional services company, with a complex licence agreement.
  • Advised Balkaneum, an SEE company handling blockchain and cryptoasset projects, on copyright, patent and licence agreements.

Karanovic & Partners

Karanovic & Partners' specific expertise covers trade mark portfolios, including IP rights' enforcement strategies, and anti-counterfeiting matters. It also advises software companies on copyright issue; licensing; patent registration processes; and IP-related unfair competition issues. Senior associate Nikola Kliska was hired from Živko Mijatovic & Partners to head the IP practice group. Former IP head Dragomir Kojić is now a senior director in charge of coaching (among others), but remains an IP team consultant.

Practice head(s):

Nikola Kliska

Other key lawyers:

Dragomir Kojić

Key clients

Philip Morris Products S.A.

Transamerica Corporation



Mlekara Sabac

Bechtel, USA

Nirvana LLC Zagreb


Bain Capital

Work highlights

  • Assisted a regional online food portal with a copyright dispute.
  • Advised a large international domain name company on a domain grabbing matter.
  • Assisted Nirvana with a high-value dispute involving the breach of a licensing agreement and reversible software engineering issues.

Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss

Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss' team is increasingly active in trade mark assignments and copyright software-related issues. It is also experienced in trade mark and patent filings, as well as high-end copyright matters, and data protection and privacy laws. Its expertise extends to competition, commercial, litigation and regulatory considerations. The recent experience of highly rated partner Nataša Lalović Marić includes advising on the acquisition of software and IP-related rights.

Practice head(s):

Nataša Lalović Marić

Other key lawyers:

Miroslav Stojanovic; Marijana Zejakovic; Aleksandra Andjelkovic

Key clients, Inc

Crocs Inc.

Naftna Industrija Srbije a.d. NIS (a joint venture company between Russian Gazprom Neft and the Republic of Serbia)

Drilling Info, Inc.


Educational Testing Service (US non-for-profit corporation)

Addiko Bank AG

GEA Group AG

Cooper Tire

Peek & Cloppenburg

Work highlights

  • Advised Cineplexx on personal data protection legislation in Serbia, including compliance issues.
  • Advised Naftna Industrija Srbije a.d. NIS (a joint venture company between Russian Gazprom Neft and the Republic of Serbia) on various IP matters, including trade mark monitoring, the registration of a trade mark portfolio, and trade mark infringements.
  • Advised Drilling Info, Inc on the transfer of IP rights.

Moravcevic Vojnovic and Partners in cooperation with Schoenherr

Moravcevic Vojnovic and Partners in cooperation with Schoenherr's 'practice is unique because of the high-quality advice, which is hard to match'. It stands out for its assistance to major media players in the region with their IP-related matters, which ranges from trade mark registrations to highly complex areas, including illegal streaming, online infringements and significant IP litigation. IP team head Andrea Radonjanin 'has vast and practical IP knowledge', while Magdalena Petreska is the associate to note.

Practice head(s):

Andrea Radonjanin

Other key lawyers:

Magdalena Petreska


An excellent blend of different expertise.

They can be fully entrusted with clients’ IP problems.

This practice is unique because of the high-quality advice, which is hard to match on the market. Its key strengths include expertise and matter management skills.

They are very reliable; with Schoenherr, I feel confident that all our legal issues will be taken care of; even if I am not aware that a certain matter is a problem, they will point this out and take the initiative to solve it.

They are very professional, detailed, dedicated to their work, full of practical knowledge and act fast! In addition, they are very pleasant to work with.

Andrea Radonjanin has vast and practical IP knowledge, particularly in relation to trade marks. She is also a fast thinker and trustworthy.

Andrea Radonjanin is valued for her knowledge, understanding of business, co-operative personality, solution-oriented approach, and pragmatic advice. I was also impressed with her communications skills.

Andrea Radonjanin is very knowledgeable and provides practical advice.

Key clients

Beiersdorf AG

United Group

United Media S.a.r.l.





Maggie Sottero Designs




Rio Tinto




Rhythm & Blue Inc.


Work highlights

  • Advised United Group (telecoms and media business operating in South Eastern Europe) on the IP aspects of its acquisition of Vivacom, the largest telecoms operator in Bulgaria.
  • Assists Rio Tinto Group with IP-related matters.
  • Advised Beiersdorf on the protection of its trade mark portfolio in Serbia and the region.

Joksovic, Stojanovic & Partners

Joksovic, Stojanovic & Partners' practice covers both non-contentious and contentious IP matters, including trade marks, patents, industrial design and copyright. It particularly stands out for its expertise in digital IP protection. IT law specialist Alex Petrović is 'a highly skilled and reliable partner', and fellow senior partner Dragan Psodorov is 'an efficient and reliable lawyer'.

Practice head(s):

Alex Petrović; Dragan Psodorov


The JSP IP team is dedicated to its clients, and has a unique approach to clients’ specific needs.

Provides assistance and support in all areas of the law – they are also very professional and prompt in their responses.

All tasks were completely successfully and efficiently.

The team provides practical, commercial advice, and the turnaround times are always prompt – they can be relied upon in a crisis.

Alex Petrović always impresses with his ability to get to the heart of an issue and advise accordingly without unnecessary back and forth. Commercial and practical, he can be relied upon to advise our executive team directly, if necessary.

Alex Petrović is an exceptional IP professional – we shared some clients and working with him is a great pleasure.

Alex Petrović is a highly skilled and reliable partner, who is very professional and honest. He is always available for advice and support, and communicates efficiently in both Serbian and English. It also helps that he is knowledgeable in other areas of the law as well.

Dragan Psodorov is an efficient and reliable lawyer.

Key clients

Robert Bosch

State Lottery of Serbia





Croatia Records


Mad Head Games

Global Wind Services

William Hill


Bell Chemicals

GrECo International


La Fantana

Work highlights

  • Provides ongoing advice on IP issues to a Serbian video games producer.
  • Advised Romania’s La Fantana Srl on pledging its Serbia-registered trade marks (as part of a securities package for a financing).
  • Acted for the State Lottery of Serbia in an IP-related dispute against Croatian company Nirvana, which concerned the alleged breach of software-related IP rights.

JPM Jankovic Popovic & Mitic

JPM Jankovic Popovic & Mitic's full-service team regularly acts in patent protection matters and other IP infringement proceedings; it also assists with the filing of trade marks and patents, and design applications. Senior partner Miloš Mitić has a broad practice that includes IP (he is a licensed Serbian Trademark and Design Attorney) while senior associate Aleksandar Popović, 'a meticulous person with high standards', is experienced in IP issues involving the filmmaking industry. Former partner Bojan Šunderić departed the firm in July 2020 to found Šunderić Law Office.

Practice head(s):

Miloš Mitić

Other key lawyers:

Aleksandar Popović


The practice demonstrated the qualities that are necessary to achieve high levels of success.

Senior associate Aleksandar Popović is a meticulous person with high standards and strong motivation, and can be entrusted to handle critical situations.

Key clients

BASF Srbija doo

Knorr-Bremse AG

Ariston Thermo

adp Gauselmann GmbH




New Yorker

Decathlon S.A.

Elektrotehnički institut “Nikola Tesla” (Electrical Engineering Institute Nikola Tesla)

CRH Serbia





Multivista Systems LLC

Work highlights

  • Assisted with the protection of the trade mark MULTIVISTA in Serbia.
  • Assisted with the initiation of criminal and subsequent civil proceedings, which involved the infringement of copyright and trade mark rights.
  • Assisted with the management of a trade mark portfolio in Serbia.

Milojevic, Sekulic and Associates (MSA IP)

Milojevic, Sekulic and Associates (MSA IP) is 'well connected abroad, with the work processed across multiple geographies swiftly and smoothly'. The firm has particular strength in IP litigation and anti-counterfeiting. Vuk Sekulic heads litigation, Milan Milojevic is prosecution group head; senior associate Milos Bogdanovic is a leading team member for brand enforcement and associate Stefan Bojovic is the IT and copyright head.

Practice head(s):

Vuk Sekulic; Milan Milojevic

Other key lawyers:

Milos Bogdanovic; Stefan Bojovic


Covers a broad spectrum of areas, with fantastic availability.

Innovators who are flexible, and have absolutely first-rate local legal knowledge, strategic minds and a laser focus on what their clients need to achieve.

Hard to fault them at all – great availability with a strong network in various CEE countries and responses in a short time.

Skilled, easy to understand, very good English, persistent and cost effective.

The advisers are super-responsive to requests, professional in their relationships with clients, and patient when providing clarifications to any question.

Continuously work on improving processes and efficiency, adding new areas to their capabilities; they also pay attention to every detail in a file, and are well connected abroad, with the work processed across multiple geographies swiftly and smoothly.

Milan Milojevic is a great strategist.

Both Milan Milojevic and Vuk Sekulic are absolutely fantastic to work with – responsive, great legal minds and client focused.

Key clients

Novartis AG


Philip Morris Products S.A.

Société des Produits Nestlé S.A




Innovation Fund of the University of Belgrade

Mirato S.p.A.



Jadran Galenski Laboratorij dd



Alcon Inc.

STADA Arzneimittel AG

Work highlights

  • Advised Alcon on the transfer of trade marks from Novartis to Alcon.
  • Assisted Novartis AG with trade mark prosecution matters.
  • Manages a portfolio of trade marks, including filing strategy and trademark-related proceedings for Jadran Galenski Laboratorij dd.

Stankovic & Partners (NSTLAW)

Stankovic & Partners (NSTLAW)'s 'team is knowledgeable and provides excellent insights and options'. It assists domestic and international clients with managing major IP portfolios, IP protection strategies, cross-border data protection, and advertising and marketing issues. The team comprises highly regarded name partner Nenad Stankovic, along with associates Tijana Kovacevic and Ljiljana Urzikic Stankovic.

Practice head(s):

Nenad Stankovic 

Other key lawyers:

Tijana Kovacevic; Ljiljana Urzikic Stankovic


The team is knowledgeable, and provides excellent insights and options.

The advisers are available when necessary and swift in their work.

Responsive and willing to adapt to clients’ needs; they are also firm when explaining the limitations and risks involved.

Key clients

Vinca Institute of Nuclear Sciences

Individual researcher from Faculty of Science Novi Sad

Takeda Pharmaceuticals

Apatinska pivara, member of Molson Coors group


Monster Energy Company

Celanova Capital

Trebjesa Montenegro

Nevena & AllMe Cosmetics


Banjalucka pivara LLC (Serbia)

Work highlights

  • Assisted Takeda Pharmaceuticals with complex data protection issues.
  • Assisted a multidisciplinary research institute on complex matters concerning the ownership of IP rights.
  • Advised California-based Monster Energy, an international soft drinks company, on various IP matters relating to its Serbian and international operations.

Vujinovic & Djokic

Vujinovic & Djokic has a broad, non-contentious and contentious IP practice, but stands out for its IP-related media and filmmaking industry specialisms. IP head Milica Arandjelovic focuses on the protection of trade marks and designs, copyright, internet domains, advertising, and media and entertainment. The broad practice of Nikolina Vujinovic, who 'gives high-quality advice', includes IP law.

Practice head(s):

Milica Arandjelovic; Nikolina Vujinovic

Other key lawyers:

Aleksandra Božović


The quality of work and its professional approach to clients is what makes this practice unique, as well as its understanding of business needs.

They are sharp and very efficient – this is a great team.

This is a very strong IP department that is young, ambitious, hardworking and always prepared.

The hands-on approach, professionalism and reliability are what make this practice unique; we were delighted to find lawyers who understood our business – their support is crucial for us.

The firm’s expertise is phenomenal; we were impressed by how well they understood us as clients, our business, where we are, and where we want to go. We praise them for the great quality, expertise and professionalism of their work, and we are sure that any client would be treated as we were.

The firm gathers together high-quality individuals – all the partners are competent and reliable. They are a fairly new name on the market, but they go above and beyond all expectations and prove their quality. This is what gives them the edge over other law firms we have worked with – they are also available at all times and give great advice.

I have nothing but praise for Milica Arandjelovic’s knowledge, as well as her experience in extremely complex and sophisticated IP matters.

Nikolina Vujinovic has a truly great legal mind and always gives high-quality advice. She is also always to the point and able to resolve very complex disputes, finding positive outcomes for the client.

Key clients

Actors’ Association of Serbia

Eye to Eye d.o.o.

Novosti a.d.

Met Ro Productions d.o.o.

Office & More d.o.o.

Glovoapp Technology d.o.o.

New Moment New Ideas Company d.o.o.

Unibrand Communications d.o.o.

Adrenalin doo (part of I&F McCann Group)

Keramika Kanjiža

Individual actors

Work highlights

  • Assisted leading actors (and their association) with establishing a collective rights management organisation for actors in Serbia.
  • Advised Novosti a.d. on complex domain infringement cases.
  • Advised Adrenalin doo on complex negotiations regarding a television show called Besa.