Intellectual property in Serbia

Mikijelj Jankovic & Bogdanovic

Mikijelj Jankovic & Bogdanovic‘s IP practice covers searches, filings, administrative proceedings, and litigation covering the full spectrum of IP assets such as trade marks, patents, designs, geographical indications, plant varieties, copyright and domain names. Dejan Bogdanović is ‘a premier IP expert in Serbia‘; Mara Janković focuses on trade marks, designs, customs measures, litigation, and plant varieties; and Katarina Radović assists photographers with copyright protection issues. Other highly regarded advisers are media, advertising and data protection specialist Vladimir Đerić; Lena Petrović, who is ‘very effective in court cases‘; and customs measures and copyright expert Nevena Drobnjaković.

Practice head(s):

Dejan Bogdanović; Mara Jankovic

Other key lawyers:

Katarina Radović;Vladimir Đerić; Lena Petrović; Nevena Drobnjaković


‘The MJB team has been at the forefront of Serbian IP for decades.’

‘Gained international recognition for its outstanding knowledge, as well as a proactive attitude and responsiveness.’

‘A great team to have on a client’s side. MJB has all the necessary knowledge and experience – an excellent combination of the legal expertise necessary for court cases and the technical expertise necessary to understand patents and their protection on the market.’

‘Dejan Bogdanović is highly efficient and has great in-depth understanding of IP issues. He is also a master of strategy development.’

‘Dejan Bogdanović is a premier IP expert in Serbia, who has a proven track record in successfully representing international clients before the IP Office, as well as in the courts.’

‘Dejan Bogdanović’s overview of both domestic and international legal developments is unparalleled and a great asset for clients.’

‘Dejan Bogdanović is a true expert who can be easily recommended.’

‘Lena Petrović is very effective in court cases – very clear thinking and presentation of the facts before the court.’

Key clients

Procter & Gamble Company

CPA Global

Star Fruits Diffusion

Dalival Group

United Media Digital

Novartis Consumer Health S

Serbia Broadband – Srpske kablovske mreže doo

Soko Štark doo

Ceramic by Porcelanosa

De’ Longhi Appliances

MGA Entertainment


Work highlights

  • Representing Galpharmacia doo from Serbia in a trade mark infringement dispute concerning the coexistence of almost identical trade marks that were registered (by both claimant and respondent) for related types of goods and services.
  • Representing Atlantik Stark (AS) doo in several disputes against Nelli doo, which concerned the infringement of AS’ trade mark bananica.
  • Representing SBB in a dispute involving an alleged trade mark infringement by Biznet doo.

Milojevic, Sekulic and Associates (MSA IP)

MSA IP Milojevic, Sekulic & Associates specialises in the prosecution, litigation and enforcement of IP rights throughout Eastern Europe and Central Asia. Particularly strong areas include disputes and anti-counterfeiting. Milan Milojevic is prosecution head, while Vuk Sekulic leads the litigation department. Also integral to the practice are oppositions and cancellations head, Mirjana Saric; brand protection department leader Milos Bogdanovic; patents department head Jelena Pribic; Stefan Bojovic, who ‘fully understands the commercial needs of clients‘; and trade marks and industrial designs leader Nevena Djurdjevic. Zorana Joksovic is an experienced attorney at law.

Practice head(s):

Milan Milojevic; Vuk Sekulic

Other key lawyers:

Mirjana Saric; Milos Bogdanovic; Jelena Pribic; Stefan Bojovic; Nevena Djurdjevic; Zorana Joksovic; Maja Pirija


‘A very diverse team of lawyers with different backgrounds and expertise.’

‘Works very well across the entire south Eastern European region, as well as at national and at EU levels.’

‘Agile, adaptable and great at finding new ways to handle negotiations and achieve the best business outcomes.’

Key clients

Ferrero Group

Société des Produits Nestlé


Riot Games


BioNTech SE

Sony Interactive Entertainment

Bausch Health Ireland

Julius Sämann Ltd



PETOŠEVIĆ‘s Serbian practice is sought out by major multinationals for both contentious and non-contentious IP work. Typical areas include patent and trade mark prosecution and enforcements. Customs enforcement is also a key area. A go-to practitioner for trade mark litigation and enforcements, Mihajlo Zatezalo is Western Balkans regional manager, while Predrag Anokić is chief operations officer. At senior associate level, Mirjana Živković oversees multinationals’ IP portfolios and enforcement programmes; Ivan Matić advises on the surveillance, seizure and destruction of counterfeit goods; and Ana Stojanović has a broad IP practice.

Practice head(s):

Mihajlo Zatezalo

Other key lawyers:

Predrag Anokić; Mirjana Živković; Ivan Matić; Ana Stojanović; Branislav Krnetić; Sara Bakić; Ana Radoman


‘A large team with good access to eastern European countries.’

‘The team is a guarantee of quality work.’

‘Mihajlo Zatezalo and senior associate Ivan Matić are both very good and easy to work with.’

Key clients


Nike International

Bayer AG



J S Staedtler



Hard Rock


Work highlights

  • Represented Renault in a landmark design infringement case.

BDK Advokati AOD

BDK Advokati AOD is particularly noted for its data protection law expertise. The IP practice also advises on complex trade mark law matters. The impressive client list includes Google, for whom the group acts on a range of IP and data protection issues. ‘A great lawyer‘, IP practice leader Bogdan Ivanišević additionally heads the firm’s data protection and privacy department, along with the media and entertainment sector group. At associate level, junior Anja Gligorević assists with IP and data protection work. In early 2022, former senior associate Milica Basta exited the firm and is currently the head lawyer at sTech, a shared service provider for UNIQA insurance companies in the SEE region.

Practice head(s):

Bogdan Ivanišević

Other key lawyers:

Pablo Pérez Laya; Anja Gligorević


‘Clients enjoy excellent cooperation with the firm – recommended to all future clients.’

‘Professional, client oriented and cooperative.’

‘Experts who are adaptable and achieve clients’ goals.’

‘The method of work is structured, analytical and applicable in practice.’

‘A firm that clients can trust – its service is always of benefit to the client and it is a leading practice for GDPR issues.’

‘A great team of experienced people who are devoted to their work and achieve positive outcomes.’

Bogdan Ivanišević is a great lawyer who has an overall picture of clients’ requirements –  tactical, and with excellent communication and negotiation skills.

Key clients

Roche Poland


EPAM Systems

CEECAT Capital


Dr Wolff Group

NIS ad Novi Sad




Work highlights

  • Assisted the Roche group with obtaining cessation of the use of a Roche trade mark by a Serbian company.
  • Advised Google on a range of IP and data protection matters.
  • Advised NIS group companies across four jurisdictions on the data protection aspects of the implementation of SAP Success Factors, a HR tool that provides cloud-based software for human capital management.

BOPA Bojanovic & Partners

Fielding a ‘great IP team in Serbia‘, BOPA Bojanovic & Partners‘ scope of practice ranges from copyright agreements and protection, representation before the regulatory authorities. to advertising and media matters. Other areas of expertise are trade marks, patents, designs, and film-related IP issues. Heading up the five-strong IP department, name partner Vladimir Bojanović , who regularly manages matters across the entire SEE region, is ‘one of the best IP lawyers around‘.

Practice head(s):

Vladimir Bojanović

Other key lawyers:

Tanja Dugonjic


‘Great IP team in Serbia and the only full-scale law firm with a fully-developed IP department.’

‘One of the strongest IP law firms around.’

The best IP team on the market for highly sophisticated cases.’

‘Vladimir Bojanović is an eminent professional by all merits.’

‘Vladimir Bojanović is a lead lawyer with an unrivalled business and legal mind.’

‘Vladimir Bojanović is a highly experienced IP lawyer.’

‘Tanja Dugonjić is a true thought leader and one of the best IP lawyers around.’

‘Tanja Dugonjic is a well-established professional with strong IP experience.’

Key clients

Paramount Pictures


Costa Limited UK

AMC Networks


Open Internet Foundation

Karanovic & Partners

Karanovic & Partners‘ IP team is experienced in the creation, development, management and maintenance of trade mark portfolios. It also assists with strategies for IP rights enforcement, as well as handling major litigation cases both in Serbia and abroad. Copyright, patents, anti-counterfeiting and unfair competition are also areas of strength. Senior associate and IP practice group head, Nikola Kliska, who ‘offers amazing levels of service‘, acts in substantial IP litigation across the Balkans. At partner level, Milica Savić is a disputes specialist, while junior associate Tamara Traparić advises on trade marks.

Practice head(s):

Nikola Kliska

Other key lawyers:

Milica Savić; Tamara Traparić


‘Clients are left feeling really pleased and grateful for the full service and professionalism shown to them.’

‘Karanovic & Partners’ practice is, simply put, of the highest standard in terms of legal services.’

Its dedication to efficient, timely and expert advice within the legal industry is unparalleled.

The team can answer any questions and can satisfy any client’s demand in a timely manner, while providing top-notch advice.

‘The fact that the IP team is integrated within a full service law firm means that there is an integrated approach, and that all the lawyers understand clients’ projects and how they work, which means they get a more efficient service.’

‘Senior associate Nikola Kliska offers amazing levels of service. He is always there for clients, and always willing to think out of the box to find appropriate solutions.’

‘Nikola Kliska – clients are more than happy with his attentive approach and sensitivity to certain issues. His advice is always tailored to clients’ particular needs – just great!’

‘Nikola Kliska knows the subject area well, but also demonstrates that he really cares about the projects he is working on. Nikola has built a regional IP powerhouse and he is a devoted professional with high-quality standards and pragmatic responsiveness, which makes working with him easy. One can only feel secure when legal matters land on his desk!’

Key clients

Philip Morris International Management

Marko Polic

Dutch Environment Corporation

OFF-WHITE (through Bellizio+Igel)

Take-Two Interactive Software



Brand New World

Work highlights

  • Assisted screenwriter Marko Polic with a high-value copyright infringement civil action against Universal.
  • Advised a Hollywood producer on a co-production agreement and filming of multiple movies in Serbia.
  • Advising a software company on its anti-piracy market sweep.

Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss

Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss‘ IP department leverages the firm’s competition, commercial, litigation and regulatory expertise. It is particularly active in international trade mark protection work, including cross-border litigation. Nataša Lalović-Marić‘s broad experience includes significant IP matters, including recent IP rights infringements. Belgrade managing partner Miroslav Stojanovic‘s practice includes IP and data protection work, while senior associate Marijana Zejaković is a data protection specialist.

Practice head(s):

Nataša Lalović Marić; Miroslav Stojanović

Other key lawyers:

Marijana Zejaković; Tatjana Radivojević; Vjera Vlahović

Key clients

Wizard Commerce

Cornelia Property & Investment Aps

Immorent Singidunum

ZF Friedrichshafen


Comercializadora Eloro

Maple Bear

Peek & Cloppenburg

Work highlights

  • Provided an analysis (for a developer of machine learning-based tools) on the validity of the assignment and transfer of IP rights from Serbian authors and subsequent acquirers.
  • Advised a global distributor and marketer of  horticultural produce on the licensing of plant varieties to producers in Serbia.
  • Advises Peek & Cloppenburg on an on-going basis, in relation to various IP matters.

Moravcevic Vojnovic and Partners in cooperation with Schoenherr

Moravcevic Vojnovic and Partners in cooperation with Schoenherr‘s ‘incredibly flexible‘ IP practice has an enviable reputation for its advice to major regional media players on IP matters. Such work covers trade mark registrations, as well as technically complex areas, such as illegal streaming, online infringements and heavyweight IP litigation. ‘Exceptional lawyer‘ and team head Andrea Radonjanin is a well-known IP and unfair commercial practice specialist. Within the associate pool, Magdalena Petreska advises on both IP and corporate matters, while Andrej Zoric‘s practice includes regional IP and IT-related work.

Practice head(s):

Andrea Radonjanin

Other key lawyers:

Magdalena Petreska; Andrej Zoric


‘Full of practical knowledge on trade mark protection.’

‘Fast, and knows how to explain matters to lay persons, who have no previous IP knowledge, what should be done and how to do it.’

‘The team is incredibly flexible. Clients really like its creative approach to problem solving.’

‘Clients very much appreciate working with this team, as it is fast, quick to learn, proactive, knowledgable and results oriented.’

‘Andrea Radonjanin is a very competent, insightful and easy-to-work with attorney at law, who (through consistent support) enables clients to be successful in cases.’

‘Andrea Radonjanin is an expert in IP matters. She is very bright and knowledgeable, has excellent judgement, and really understands the industry.’

‘Andrea Radonjanin is an exceptional lawyer. She is very responsive, but more importantly very knowledgeable when it comes to IP. It is always a pleasure to work with her.’

Andrea Radonjanin and associate Andrej Zoric are to be recommended to all clients involved in trade mark protection – they instil clients with confidence.’

Key clients

Brighton Park Capital


United Group

United Media

Alliance for Creativity and Entertainment


Laboratoires La Prairie



Rio Tinto




Nis a.d.




Work highlights

  • Advised Brighton Park Capital on a proposed investment in regional IT company HTEC Group, which involved IP issues.
  • Acted for Alliance for Creativity and Entertainment in a technically sophisticated online infringement case in Serbia.
  • Assists Beiersdorf with the protection of its entire trade mark portfolio in Serbia and the region.

Živko Mijatovic & Partners

Živko Mijatovic & Partners‘ ‘highly-qualified‘ lawyers in Serbia assist with both patent strategy and IP litigation. Its areas of expertise range from copyright to designs, trade marks, trade secrets, and unfair competition. The firm also acts for both international and local clients in prosecution and enforcement matters. The principal figures are Serbia legal head Vladimir Marenovic, who assists with a broad array of work involving IP portfolios; and Serbia head Marija Markicevic Pijevic, an experienced patent and trade mark litigator. Dusko Majkic and Mina Jovanovic are key attorneys at law.

Practice head(s):

Marija Markicevic Pijevic; Vladimir Marenovic

Other key lawyers:

Dusko Majkic; Živko Mijatovic & Partners


‘Demonstrates exceptional practical knowledge and experience in all areas of industrial property.’

‘Its service is not expensive, yet it provides the most efficient service in Serbia.’

‘ZMP is the best IP team in the Serbian market due to its knowledge, experience, and problem-solving capabilities.’

Key clients

Mega Concept doo

Promlin Ing

Djokic + Partners

Recently unwinding itself from Vujinovic & Djokic (V&D), Djokic + Partners‘ broad IP practice advises on trade marks, designs, copyright, and related rights, as well as data protection, internet domain and technology transfer work. Within the media and film industry, the team advises production companies, directors, screenwriters and actors. Trade mark expert Milica Arandjelovićreally stands out‘, while former V&D department head Nikolina Vujinovic is now at her recently-launched firm Vujinovic & Partners.

Practice head(s):

Milica Arandjelovic


‘One of the best firms to collaborate with. Its knowledge of the industry is exquisite.’

‘The entire IP team is really driven and extremely skilful.’

‘Clients are beyond satisfied with the service – they get the job done quickly and efficiently.’

Joksovic, Stojanovic & Partners

Joksovic, Stojanovic & Partners‘ 'excellent team' routinely advises on IP rights, such as trade marks, patents, industrial designs and copyright. It also assists with a range of IT-related IP rights, including registration, transfer, infringement and M&A-related work. Heading up the IP group, Alex Petrović specialises in technology related-matters, including virtual currencies, electronic gambling, digital rights infringement, open source licensing and cybersecurity. Fellow senior partner Dragan Psodorovexecutes any given task efficiently‘.

Practice head(s):

Alex Petrovic

Other key lawyers:

Dragan Psodorov


‘The team has a unique perspective that transcends global and local points of view. Its lawyers speak English and handle international clients very well – they are also very well versed in local Serbian legal intricacies.’

‘One of the best and biggest offices in Serbia.’

‘An excellent team that is very diversified.’

‘JSP has an impressive portfolio of clients and a strong network of collaborators in both Serbia and abroad.’

‘Due to the implementation of new technologies in the everyday work, all team members are always available and ready to answer any legal query.’

‘The quality of the work done by JSP is incomparable to other law firms in the country. It is outstanding.’

‘Excellent, highly educated and experienced lawyers who are highly appreciated.’

‘Dragan Psodorov is always available and executes any given task efficiently.’

Key clients



Dassault Systemes


William Hill









Robert Bosch

State Lottery of Serbia

Teknoxgroup Srbija

Croatia Records

Bell Chemicals


GrEco International

La Fantana

Tikveš Winery

Foundation Alek Kavčić

Data Tech International

Serum Institute of India

Van Gogh (Rock band)

Work highlights

  • Advised Swiss company TelXira on the protection of digital IP in Serbia.
  • Advised the EasyPark franchise on the protection of digital IP rights in Serbia.
  • Acted for the Alek Kavcic Charitable Foundation in highly publicised IP disputes with publishers of schoolbooks for primary schools.

JPM & Partners

JPM & Partners‘s cross-border IP department covers the creation of IP rights, as well as exploitation, protection and enforcement issues. Senior partner and experienced IP litigator Miloš Mitić heads the firm's IP and creative industries department; and the practice of Aleksandar Popović, who 'impresses clients', includes patents, trade marks and significant litigation involving IP issues. Promoted to senior associate in February 2022, Miloš Maksimović is experienced in IP-related disputes.

Practice head(s):

Miloš Mitić; Aleksandar Popović

Other key lawyers:

Miloš Maksimović


‘Very approachable, and fast with solutions and correspondence.’

‘Broad approach to possible solutions and handling of the issues.’

‘Good, skilled and competent team.’

‘Analyses each case separately and takes into consideration the needs of the client.’

‘Very sure in its advice, thinking twice before delivering opinions, while taking into consideration clients’ suggestions.’

‘Miloš Mitić is highly competent.’

‘In spite of Aleksandar Popović’s undoubtedly overloaded schedule, he reacts almost instantly to every request from clients with solid advice.’

‘Aleksandar Popović impresses clients with his detailed knowledge of international legislation.’

Key clients

Masterwork Automodules Tech Corp

Master Builder Solutions



Multivista Systems

CRH Serbia

H&M Hennes & Mauritz


New Yorker

ADP Gauselmann

This And That Production

Ex Feed

Mlekara Spasojevic

Jugoslovenska Kinoteka

Filmski Centar Srbije

Messer Tehnogas


Tim-Ing Centar

Universal Pictures



Contitech Fluid Serbia

Merkur Casino

Emergo Sport

Work highlights

  • Assisted Masterwork Automodules Tech Corp with obtaining and transferring copyright and other IP rights.
  • Assisted TIM-ING CENTAR with maintaining four patents in the Republic of Serbia, as well as a fifth patent in the US, Russia, Italy, Turkey, Switzerland, France, Germany, Spain, and the UK.
  • Advised Beiersdorf on the acquisition of IP rights of materials that were created (or will be created) during the implementation of an advertising campaign.

Stankovic & Partners (NSTLAW)

Full-service firm Stankovic & Partners (NSTLAW) acts for major domestic and international clients on portfolio management issues and IP protection strategies. Other key areas are cross-border data protection, along with advertising-related matters and IP transactional work. Name partner Nenad Stankovic's wide-ranging expertise includes IP work; and at associate level, senior Andjelka Radovanović, Mitar Simonovic, Jelena Zivkovica and Tijana Kovacevic are also active team members, including in relation to data protection.

Practice head(s):

Nenad Stankovic

Other key lawyers:

Andjelka Radovanović; Mitar Simonovic; Jelena Zivkovica; Tijana Kovacevic

Key clients

Takeda Pharmaceuticals


Monster Energy Company

Celanova Capital

Trebjesa Montenegro


Banjalucka pivara (Serbia)

Apatinska pivara (part of Molson Coors group)

Hyundai Technology

PAR Technology Corporation

Work highlights

  • Assists Takeda Pharmaceuticals with a range of IP issues.
  • Acting for global payments processor CCBill on a wide range of personal data protection issues.
  • Advising Monster Energy on various IP aspects of its Serbian and international operations.

Vujinovic & Partners

Emerging from Vujinovic & Djokic (V&D), which ceased operations towards the end of 2022, Vujinovic & Partners‘ IP practice is led by founding partner and former V&D department head Nikolina Vujinovic, whose practice covers the protection of IP rights, particularly copyright.

Practice head(s):

Nikolina Vujinovic


‘Nikolina Vujinovic’s knowledge of the industry is at the top level. She is really well-spoken and professional.’

‘Nikolina Vujinovic provides support and understanding. She solved all legal problems easily and quickly.’

Zunic Law

Zunic Law's works across several industries, ranging from IT and other digital sectors to manufacturing, sportswear, and health and beauty. The broad practice of Tijana Žunić Marić includes software licensing, technology joint venture and outsourcing agreements, confidentiality, trade secrets, and trade mark and trade name-related protection; and Nemanja Žunić has niche IT and gaming sector expertise. Other key members are senior associates Nina RadinJelena Đukanović and Nevena Milošević.

Practice head(s):

Tijana Žunić Marić; Nemanja Žunić

Other key lawyers:

Nina Radin; Jelena Đukanović; Nevena Milošević.


‘An excellent law firm to work with and a safe partner for clients.’

‘The team checks all the boxes in terms of what clients want – expert knowledge in its area of practice, highly responsive to clients’ requests, accurate documentation, and always delivering ahead of scheduled timelines.’

‘The characteristics that set Zunic Law apart are responsiveness, high levels of expertise and precision.’

‘The responses of team members are always exceptionally timely yet comprehensive, and they are always prepared to provide background knowledge to support their points and suggestions.’

‘Tijana Žunić Marić is a true professional who is highly approachable, and able to find solutions and properly explain the risks associated with the decisions made.’

‘Nemanja Žunić is exceedingly competent and knowledgeable in this area.’

‘Tijana Žunić Marić and Nemanja Žunić are always attentive, willing to learn more about the specific issues of clients’ industries, and provide outstanding service.’

‘Hands down, Tijana Žunić Marić and senior associate Nevena Milošević are a delight to work with. Clients have huge faith both in their legal expertise and ability to apply it to clients’ organisations and culture. Their patience, availability, experience and personal qualities are highly appreciated.’

Key clients

Lesnina S

Bloomberg Adria



Apatinska pivara

Data Driven Lab

Under Technologies (RHO Business Banking)

Sladara Sufflet

Holland Mountain

VEGA IT Sourcing

Foxy Voxel


All Correct Games

T&M HLB Consulting


AVA Information Systems

Wonder Dynamics


Work highlights

  • Successfully represented Lesnina S doo, a subsidiary of XXXLutz, in disputes against two IP collective rights organisations in Serbia.
  • Advising Bloomberg Adria on the IP and data protection aspects of subscriptions to news platform
  • Assisted the Serbian subsidiary of Würth Group, Würth doo, with negotiations regarding the IP ownership of high-value software within a complex transaction.