Intellectual property in Serbia

Mikijelj Jankovic & Bogdanovic

Mikijelj Jankovic & Bogdanovic has extensive expertise in trade marks, patents, designs and geographical indications. Other key areas of work include plant varieties, copyright and domain names. The extent of the firm’s services encompasses searches, filings, administrative proceedings and litigation. IP litigator Dejan Bogdanović focuses on trade marks and patents, and Mara Janković is an expert in trade marks, designs, customs, plant varieties and disputes. Also integral to the department are copyright specialist Katarina Radović; media, advertising and data protection expert Vladimir Đerić; and Lena Petrović, who is particularly focused on social networks.


The MJB team has dominated the Serbian IP market for years – and they are not stopping.

Great knowledge of both the legal framework and the legal market – this is why they are chosen by so many international clients.

Streamlined business processes keep them competitive in all legal aspects.

They are highly experienced and successful in representing clients in trade mark, patent, design, copyright and domain name disputes.

Their main strength is that they approach every case individually, taking into consideration the unique needs of each client, and with a good understanding of industry-related matters.

Dejan Bogdanović is a key figure for multinational clients’ IP work.

Dejan Bogdanović’s knowledge and responsiveness make him a go-to choice for IP protection in Serbia. He is also reliable and easy to work with, and his proactivity is one of many features that make him stand above the rest.

With years of experience in complex IP cases in Serbia, many of which received media coverage, Mara Janković will be shaping Serbia’s IP market for years to come – I gladly recommend her as a partner of choice.

Key clients

Procter & Gamble Company

CPA Global

Star Fruits Diffusion

Dalival Group

United Media Digital

Flux Design Products

Soko Štark

Ceramic by Porcelanosa

Imperial Tobacco

MGA Entertainment


Work highlights

  • Representing Galpharmacia in a trade mark infringement dispute that relates to the co-existence of almost identical trade marks, which were registered by both the claimant and respondent for related types of goods and services.
  • Representing Atlantik Stark in several disputes with Nelli regarding the infringement of the claimant’s “bananica” trade mark.
  • Representing United Media Digital in over a dozen court proceedings, which were initiated by Millennium Team for the alleged defamation of the company and dilution of the company’s trade mark (which is identical to the company’s name).


PETOŠEVIĆ is a wholly owned network of firms providing IP services throughout Eastern Europe. The practice has strength in advising multinationals on contentious and non-contentious IP matters, with experience in patent and trade mark prosecution and enforcement. It also has customs enforcement expertise. Western Balkans regional manager Mihajlo Zatezalo routinely handles complex trade mark litigation and enforcement work, and office leader Mirjana Živković has extensive experience in the prosecution and enforcement of IP rights in Serbia. Predrag Anokić is chief operations officer, while Ivan Matić and Ana Stojanović are highly regarded senior associates.

Practice head(s):

Mirjana Živković


You want a team you can rely on, and this IP team delivers on this.

Easy-to-work with, skilled lawyers.

Mihajlo Zatezalo has the experience to navigate difficult situations, and we appreciate his deep specialisation and knowledge about Serbia and the Balkan states.

Key clients


Nike International




J S Staedtler



Hard Rock


BDK Advokati AOD

BDK Advokati AOD‘s ‘IP expertise is excellent‘. The practice stands out for fielding five data protection law experts, and in May 2020, Google appointed the firm as its data protection representative in Serbia. In addition, the department is sought out for complex trade mark law issues. Leading the firm’s IP practice since 2012, Bogdan Ivanišević also heads the media and entertainment sector group, as well as the data protection and privacy team. Senior associate Milica Basta is a well-regarded data protection expert.

Practice head(s):

Bogdan Ivanišević

Other key lawyers:

Milica Basta


The team’s IP expertise is excellent.

In data protection, they have shown the highest levels of expertise.

They went the extra mile, going beyond the required legal advice.

Always thinking ahead of all the possible legal risks – an approach that my firm highly values.

I would highly recommend them to all businesses where data protection and other IP matters are highly relevant.

They are available and extremely professional.

They find solutions to all our issues, and they suggest the best possible paths.

Bogdan Ivanišević and Milica Basta are a good team and very experienced in IP. We highly value both their analytical approach and business-friendly solutions in this very complex area.

Key clients


Nomad Foods

Museit Network



British American Tobacco



Maple Bear CEE

Ellis Enterprises East


Work highlights

  • Assisted Decathlon’s Serbian subsidiary with putting an end to further sales of Decathlon’s products through non-authorised distribution channels in Serbia.
  • Successfully acted for Google in two high-profile, right-to-be-forgotten cases before the Serbian Data Protection Authority.
  • Advised Nomad Foods on the acquisition of Fortenova Group’s Frozen Food Business Group, including Fortenova Group’s large ice cream trade mark portfolio.

BOPA Bojanovic & Partners

With ‘an amazing pool of clients‘, BOPA Bojanovic & Partners has a broad IP practice covering copyright, representation before the regulatory authorities, and advertising and media issues; recent highlights include advising Netflix on the implementation of the EU Directive on Copyright in the Digital Single Market. Other areas of expertise include trade marks, patents and designs. The IP team is also able to leverage the experience of the full-service firm’s commercial, corporate and M&A teams. Heading up the group, Vladimir Bojanovićdelivers simple solutions to the most complex issues‘.

Practice head(s):

Vladimir Bojanović


The best IP team in the country for the utilisation of technology.

The most diverse IP team in the market, with consultants in all areas of IP law.

They have an amazing pool of clients.

An IP team that is capable of tackling any task (unlike many other corporate law firms).

A team that can truly deliver.

‘Vladimir Bojanović is a premium lawyer with great expertise.’

Vladimir Bojanović is held in high esteem.

Vladimir Bojanović really knows what he is doing, and he delivers simple solutions to the most complex issues.

Key clients





Work highlights

  • Advised Harness on the assignment of IP rights.
  • Advised Netflix on the implementation of the EU Directive on Copyright in the Digital Single Market.
  • Advised RoadSync on the assignment of IP rights.

Karanovic & Partners

Karanovic & Partners has ‘extraordinary knowledge of IP law that goes beyond standard practice‘. The team is sought out by clients for its assistance with trade mark portfolios and the enforcement of IP rights, as well as advising on patent registration processes and anti-counterfeiting matters. It also advises software and FMCG companies on copyright issues. Senior associate Nikola Kliska, who ‘understands the nuances and risks that are specific to IP law‘, heads the IP practice group. Dispute resolution specialist Milica Savić provides partner-level support.

Practice head(s):

Nikola Kliska

Other key lawyers:

Milica Savić


The firm has a very practical and detail-oriented team that is full of excellent professionals.

The lawyers are quick to analyse legal problems, and always provide clients with practical and business-oriented advice.

Extraordinary knowledge of IP law that goes beyond standard practice.

Lawyers who are very open-minded and capable of providing logical reasoning and sound judgement.

This team possess high levels of skills and delivers great quality of service.

Possesses the depth of knowledge, international network of co-operating IP offices and professionalism that we need for our clients. The collaboration with this office is flawless and very efficient.

‘Nikola Kliska is an experienced legal professional, who has provided us with valuable legal advice on numerous occasions.

Nikola Kliska understands the nuances and risks that are specific to IP law, and provides great legal assistance for cross-border IP projects.

Key clients

Philip Morris International Management


Dutch Environment Corporation


Two Desperados



United Cloud

Work highlights

  • Managing Philip Morris’ trade mark registration and maintenance proceedings.
  • Managing Off-White’s trade mark registration and maintenance proceedings.
  • Managing Two Desperados’ trade mark registration and maintenance proceedings.

Milojevic, Sekulic and Associates (MSA IP)

Specialising in trade mark prosecution and litigation, MSA IP Milojevic, Sekulic & Associates‘ practice also covers the enforcement of IP rights throughout Southeast Europe. Litigation head Vuk Sekulic routinely advises multinationals on trade mark protection, management and enforcement issues. The practice of prosecution head Milan Milojevic also includes trade mark searches, filings and portfolio management. In a notable development, brand enforcement group leader Milos Bogdanovic, IT law, copyright and contracts practice leader Stefan Bojovic, and oppositions and cancellations group head Mirjana Saric were promoted to the partnership in early 2021.

Practice head(s):

Vuk SekulicMilan Milojevic

Key clients


Nintendo Co

Hal Laboratory


Hyundai Motor Company


University of Belgrade

Mascom EC

Tin Drum Music

EuroWorld Network

GSS Media



Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss

Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss‘ ‘solid IP practice‘ also encompasses related competition, commercial, litigation and regulatory matters. Clients particularly appreciate the group’s ability to provide trade mark advice throughout the CEE/SEE region, as well as internationally. Other areas of focus include patent filings, along with high-end copyright work. Notable sector experience for the team ranges from IT, pharmaceuticals and energy, to retail and consumer electronics. Nataša Lalović-Marić has over 20 years’ experience in IP matters. Senior associate Marijana Zejaković is the office’s key contact for data protection cases.

Practice head(s):

Nataša Lalović-Marić


I have only words of gratitude for this firm – always cooperative, professional and willing to give their expert opinion on subject matters.

They provided the pros and cons on every subject, while also focusing on the bigger picture.

Regarding billing, it is precise and exact, so that we always know the exact budget for tasks.

It is a real pleasure to work with such a professional team.

Fast in their responses and highly organised.

Solid IP practice.

Always resolves matters within the given deadlines.

‘The team stand out for their commitment, expertise and accuracy in their responses.

Key clients


Quehenberger Logistics

Maple Bear

Naftna Industrija Srbije

Educational Testing Service


Peek & Cloppenburg

IdHAIR Company


Bridgestone Europe (Italian Branch Sales Division)

Work highlights

  • Advised Glovo, a delivery platform that connects users with couriers, on the IP due diligence for the acquisition of the Donesi delivery brand in Serbia.
  • Advised a technology consulting and development company headquartered in San Francisco and with offices in Serbia on the acquisition of both a major IT player and its software.
  • Advised a technology company on the acquisition of IP rights.

Moravcevic Vojnovic and Partners in cooperation with Schoenherr

Moravcevic Vojnovic and Partners in cooperation with Schoenherr‘s ‘outstanding‘ IP department has a particularly strong track record in media-related matters. Typical work ranges from trade mark registrations to advising on technically challenging issues including illegal streaming, online infringements and IP disputes. The team also assists with IP portfolio-related matters, including unfair competition and the IP aspects of transactions. IP and unfair commercial practices specialist Andrea Radonjanin advises several high-profile international clients, such as Beiersdorf, United Group and OMV, on IP and IT issues in the region. Andrej Zoric and Magdalena Petreska are key associates.

Practice head(s):

Andrea Radonjanin

Other key lawyers:

Andrej Zoric; Magdalena Petreska


The practice is really unique. The team has deep knowledge, and delivers tailored and pragmatic legal advice with a very concise and understandable approach.

An outstanding team on both the technical and legal side.

They have excellent expertise and know how to negotiate.

What is very important to us is that, thanks to their size, they have the capacity to handle different deals and cover all aspects of transactions.

Andrea Radonjanin is a brilliant and creative lawyer, who is very commercially minded and always responds to clients’ needs.

Andrea Radonjanin is one of the best IP lawyers that I have worked with. I really admire her expertise and ability to offer the best solutions to complex transactions.

Andrea Radonjanin has expert knowledge of various IP matters, and I always feel that our IP work will be handled perfectly by her. I am always impressed with the level of legal, technical and commercial insight that Andrea demonstrates.

Andrej Zoric is very reliable and knowledgeable.

Key clients


United Group

United Media

Alliance for Creativity and Entertainment


Laboratoires La Prairie

Maggie Sottero Designs




Rio Tinto




Rhythm & Blue


Work highlights

  • Advising Rio Tinto Group on IP-related matters.
  • Acting as general counsel in relation to the Serbian IP portfolio of OMV.
  • Acting for a group of companies, including United Media, SBB, Grand and other major television channel and movie producers in the Balkans region, on illegal streaming of their copyright content through IPTV platforms.

Joksovic, Stojanovic & Partners

Regularly instructed in relation to a broad range of IP rights, Joksovic, Stojanovic & Partners‘ group advises on traditional IP matters, such as trade marks, patents, industrial designs and copyright, and also covers an array of IT-related IP rights. The team's work includes IP registrations and transfers, infringements, and IP-related transactional issues. Department head Alex Petrović is an IT law specialist. Dragan Psodorovexplains things in a manner that is understandable‘.

Practice head(s):

Alex Petrović

Other key lawyers:

Dragan Psodorov


Great for its international experience, systematic approach and, most importantly, responsiveness to clients’ immediate needs.

Capable of working with international clients that need to get legal help within Serbia’s legal maze.

The team is very skilled, and has the necessary knowledge and practice to operate at a high level.

They have no problem in performing any assignment.

They are very flexible and adaptable to any client’s needs.

Their team comprises many individuals who are all different but very complementary to each other.

Alex Petrović is one of the best IT industry lawyers around.

Dragan Psodorov is very well trained, and explains things in a manner that is understandable for everyone.’

Key clients

Robert Bosch

State Lottery of Serbia



Dassault Systemes

Choom Holdings


Croatia Records


Green Tube

Global Wind Services

William Hill


Bell Chemicals

GrECo International


La Fantana

Preston Holding

Otani Tire Co

Tikveš ad Winery

Brauns-Heitmann Gmbh & Co

Vizlore Digital Asset Management


Data Tech International



Fondacija Alek Kavcic

Work highlights

  • Assisting Dassault Systemes with the ongoing protection of its software’s IP rights in Serbia, Croatia, and Bosnia and Herzegovina, including several copyright infringement disputes in Serbia.
  • Providing Ubisoft with ongoing IP advice.
  • Representing the State Lottery of Serbia in a dispute with Croatian company Nirvana concerning the alleged breach of software-related IP rights.

JPM Jankovic Popovic Mitic

Predominantly acting for international clients, JPM Jankovic Popovic Mitic‘s IP practice operates across multiple jurisdictions. It advises on the full gamut of IP work, spanning the creation, exploitation, protection and enforcement of IP rights. Senior partner and IP department head Miloš Mitić has a notable track record in major IP litigation. Aleksandar Popović, who was promoted to the partnership in September 2021, has extensive experience covering patents, trade marks and IP-related litigation.

Practice head(s):

Miloš Mitić

Other key lawyers:

Aleksandar Popović


Professional, reliable and efficient team.

Great innovations in terms of their billing.

Aleksandar Popović is very professional and reliable.

Aleksandar Popović always has the right solution and adequate advice.

Great personal touch from Aleksandar Popović.

Aleksandar Popović stands out for his punctuality, clarity, confidentiality and promptness. He also has great knowledge and understanding of the film production business and its legal aspects.

Key clients

Masterwork Automodules Tech Corp

Master Builders Solutions


Multivista Systems



New Yorker

adp Gauselmann

Stankovic & Partners (NSTLAW)

With a client base of both domestic and international companies, Stankovic & Partners (NSTLAW)‘s practice ranges from advising on major portfolio management and IP protection strategies to assisting with cross-border data protection, and advertising and marketing issues. The team also leverages the firm’s notable corporate finance credentials to handle the IP aspects of transactions. The broad practice of name partner Nenad Stankovic includes IP matters. Associate Tijana Kovacevic assists with the protection of IP rights internationally, including within the EU.

Practice head(s):

Nenad Stankovic

Other key lawyers:

Tijana Kovacevic


Tijana Kovacevic is responsible, cooperative and highly qualified, and she is always available whenever I need her.

Tijana Kovacevic had answers to all my doubts and questions, and she offered multiple solutions. I was very pleased to work with her, and I will definitely recommend her to colleagues.

Key clients

Vinca Institute of Nuclear Sciences

Takeda Pharmaceuticals


Monster Energy Company

Celanova Capital

Trebjesa Montenegro


Banjalucka pivara

Work highlights

  • Assisted Takeda Pharmaceuticals with a range of compliance issues, including the implementation of a global Takeda HR management system in Serbia that involved complex data protection matters.
  • Advised Vinca Institute of Nuclear Sciences on complex matters concerning the ownership of IP rights, arising out of projects developed by the institute’s researchers.
  • Advised Monster Energy on various IP matters relating to its Serbian and international operations.

Vujinovic & Djokic

Vujinovic & Djokic‘s team fields specialists in both IP rights and IT-related matters. The group’s offering covers trade marks, industrial designs, copyright, data protection, internet domains and technology transfers, and it is particularly noted for media and film industry work. ‘Excellent negotiator‘ Nikolina Vujinovic has a broad practice that includes IP and data protection matters. Consultant Milica Arandjelovic, whose ‘knowledge is impressive‘, remains a key contact in the team.


The team is specialised in a range of industries that are closely connected to IP, such as media, IT, movies and entertainment. A very knowledgeable team that always delivers high-quality work.

Efficiency with high-level expertise.

All the employees are extremely accommodating.

Experts in their field.

They proved to be very quick and effective in helping us solve any IP issues, problems and dilemmas that we had.

Nikolina Vujinovic is an excellent negotiator, who is eloquent and a good speaker, and is able to turn these qualities into a commercial advantage for the client. We feel safe when a case is in her hands.

Nikolina Vujinovic is a very creative and energetic person.

Milica Arandjelovic is always available, responsive and very efficient. Her knowledge is impressive, and her management skills are very good as well.

Key clients

Eye to Eye

Golden Group

Adepto Trade

Actors’ Association of Serbia

RC Europa Group

Glovoapp Technology

New Moment New Ideas Company

DFK Consulting

Computer Rock

Erste Bank

Work highlights

  • Advised production company Eye to Eye on complex negotiations regarding the production of TV series Vreme zla.
  • Advising the Actor’s Association of Serbia on obtaining a collective rights management organisation permit for actors in Serbia.
  • Advising Glovo group on trade mark and data protection matters that relate to its operations in Serbia.