PR Legal's IP practice advises major FMCG, pharmaceuticals, media, and research-sector clients on trade mark portfolio management, enforcement, and complex patent work. The team is active on large, multi-jurisdictional filing strategies, coexistence negotiations, and the full lifecycle of patent prosecution for scientific institutes and innovation-driven organisations. Patent attorney Ivan Todorović and copyright specialist Milan Petrovic jointly lead the team.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- ‘Individuals working in a law office stand out through expertise and specialisation, a client-centric approach, adaptability and innovation, strong ethical standards and continuous learning.’
- ‘Colleagues are outstanding for their professionalism, dedication and precision in performing work tasks, and I would like to highlight our colleague Ivan Todorovic as a stand-out partner.’
- ‘We have worked with their IP team (Ivan Todorović and Bojana Veselinović). They are our go-to partners for IP matters because their responses are practical, easy to understand and business-oriented, aiming to resolve matters swiftly and in an optimal way.’
- ‘We highly value Bojana’s advice and straightforwardness. She is extremely punctual, easily reachable and to the point with her advice.’
- ‘I have had the pleasure of working closely with the team at PR Legal, who consistently demonstrate deep expertise, strategic thinking and a practical approach. Ivan Todorović provides calm and precise guidance, while Bojana Veselinović is approachable, highly responsive and ensures smooth execution.’
- ‘I would like to commend PR Legal for their outstanding professionalism and dedication. The team is highly committed, diligent and practical, providing clear, effective legal support without unnecessary billing.’
- ‘I highly recommend Ivan Todorovic, an outstanding attorney in intellectual property law - always thorough, precise and timely, whose dedication and expertise make him an invaluable partner.’
- ‘PR Legal is offering exceptional services supported by multilingual personnel, ensuring smooth communication with clients from diverse backgrounds and enabling the team to tackle legal challenges with a creative and inclusive approach.’
Key clients
- Galenika-Fitofarmacija
- Farmaceutsko - Hemijska Industrija Zdravlje
- First Facility
- Koncern Bambi
- Fructal Živilska Industrija
- Nectar
- Heba
- Eterna Vita Group
- Internet Group
- JT International AD Senta, a member of Japan Tobacco Group
Work highlights
Represented a pharmaceutical and chemical company in the Balkan region with over 70 years of experience, providing trade mark risk assessment, registration and ongoing monitoring and renewal of IP rights.
Provided trade mark protection and management of nearly 700 trade marks for a confectionery company in the Western Balkans with over 50 years of tradition, as part of comprehensive legal support in the protection, development and enforcement of IP rights.
Advised several scientific research institutes in Serbia on patent and petty patent applications, providing legal support in licensing and agreements between inventors and research organisations.
Practice head
Ivan Todorović; Milan Petrović
Other key lawyers
Bojana Veselinović