What we say about the firm's legal practice in United States
Media, technology and telecoms
Within Marketing and advertising, Patterson, Belknap, Webb & Tyler is a first tier firm,
Patterson, Belknap, Webb & Tyler’s experienced team, led by litigation chair Steven Zalesin and supported by the firm’s wider IP strength, represents consumer products companies in Lanham Act disputes and before the NAD and FTC. Of counsel Christine Miller, who heads the firm’s advertising counseling and NAD practice, also advises on advertising substantiation and network clearance. In 2010, Zalesin and his team successfully represented Coca-Cola in a false advertising suit brought by the makers of the pomegranate juice POM Wonderful. The practice successfully defended Burt’s Bees’ claim that its natural toothpaste is clinically proven to improve oral health against a challenge before the NAD, which also upheld Burt’s Bees’ dentist endorsement claim. Other clients include The Dial Corporation, L’Oreal/Maybelline, Priceline.com, Spectrum Brands, Johnson & Johnson and Ethicon Endo-Surgery.
What we say worldwide
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United States
Offices in New York