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Pearl Cohen Zedek Latzer Baratz

Work +972-3-303-9000
Fax +972-3-303-9001
Boston, Haifa, London, New York, Tel Aviv

Zeev Pearl

Work (646) 878-0803
Pearl Cohen Zedek Latzer Baratz

Work Department

Zeev Pearl is a founder and the Managing Partner of the firm.


Zeev's multifaceted practice includes the representation of global companies protecting and enforcing their intellectual property and scouting for technologies in Israel, the representation of numerous Israel and Israel-related companies, from NASDAQ traded public companies to promising technology start-ups, as their primary IP counsel with respect to their intellectual property matters worldwide, and the representation of US-based and international clients before the USPTO.


After completing his B.Sc. and M.Sc., including a thesis involving the application of analytical chemistry to archeology, Zeev worked on his Ph.D. thesis in physical chemistry involving the application of Magnetic Resonance Imaging to visualization of fluid mixing processes while completing his law degree. At the time he decided to focus his future practice on intellectual property and worked as an in-house IP counsel at Scitex Corporation, then one of Israel's leading multinational companies. At Scitex, Zeev mastered a range of technologies in the fields of image and information processing and was involved in building and realizing the company's long term patent, licensing and litigation strategies.


English & Hebrew


LES  - Licensing Executives Society
AIPPI - International Association for the Protection of Intellectual Property
INTA - International Tredmark Association 


Tel Aviv University School of Law, LL.B, 1992
Weizmann Institute of Science, M.Sc. Chemistry, 1989
Hebrew University in Jerusalem, B.Sc. Chemistry and Geology, 1986


Intellectual property: commercial/transactions

Within: Intellectual property: commercial/transactions

Pearl Cohen Zedek Latzer Baratz is an established name in Israel's IP market, and with strong practices in hi-tech and healthcare, the firm is regularly involved in domestic and multinational licensing transactions, clinical trials, and R&D agreements. In a stand-out matter, Zeev Pearl and Hili Rashkovan advised Phinergy on a $73m out-licensing agreement with China's Yunnan Aluminium. Mark Cohen, who splits his time between the firm's Tel Aviv and New York offices, is acting for Ayala Pharmaceuticals in relation to the establishment of an exclusive worldwide licensing arrangement with Bristol-Myers Squibb. In the domestic market, Yael Baratz and Marcella Eytan advised an R&D company on a collaborative research, option and licensing agreement with a medtech company involving technology for the detection of the cell origin of tissue-specific DNA. Baratz is also engaged by the tech-transfer arm of Hadassah Medical Organisation. Also recommended is Haim Ravia, who specialises in cyber, data protection and internet law, and has advised ACUM on multiple licensing deals with international music services.

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Intellectual property: disputes

Within: Intellectual property: disputes

Pearl Cohen Zedek Latzer Baratz has considerable strengths in patent litigation in the life sciences and hi-tech sectors, and has also been involved in complex trade mark and IP ownership disputes. In the patent space, managing partner Zeev Pearl represented a multinational healthcare company in patent proceedings before the registrar concerning the applicability of Israeli law to biologics as opposed to chemical drugs. Pearl has also handled opposition proceedings for client such as Dimerix Bioscience PTY and CSL Behring. Additionally, Yossi Markovich is representing a prominent Israeli R&D company in a patent ownership dispute with the Kimron Veterinary Institute involving questions of statute of limitation. Trade mark disputes include Markovich and Dor Cohen Zedek acting for a sports retailer in a long-running opposition against Brooks Sports; following a successful outcome for the client, Brooks Sports has appealed to the District Court.

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Intellectual property: filing/prosecution

Within: Intellectual property: filing/prosecution

Pearl Cohen Zedek Latzer Baratz is 'experienced in every facet of the IP market' and provides 'intimate partner involvement in each and every filing procedure'. One of the firm's major attractions is its global network. With offices and key partners in Israel, the US and the UK, the team is able to manage the contentious and non-contentious aspects of major international IP portfolios. Managing partner Zeev Pearl handles worldwide patent applications for Sanofi and also handles Israeli patent applications for another prominent international pharmaceuticals company. Life sciences practice head Mark Cohen, who splits his time between New York and Tel Aviv, has been involved in worldwide patent applications for OPKO Health and Sol-Gel Technologies. The trade marks group is headed by Dor Cohen-Zedek, who advises a number of high-end fashion brands on trade mark strategy and prosecution. Moreover, the team handles design, trade mark and patent portfolios for clients such as Elbit Systems, Sodastream Industries, Aspect Imaging, and Yeda Research and Development Company.

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