United Kingdom > London > TMT (technology, media and telecoms) > Brand management
Index of tables
Brand management
-
1
-
2
- Baker & McKenzie LLP
- Bates Wells & Braithwaite London LLP
- Couchmans LLP
- DLA Piper UK LLP
- Farrer & CO
- Harbottle & Lewis LLP
- Hogan Lovells International LLP
- MacFarlanes LLP
- Pillsbury Winthrop Shaw Pittman LLP
- Reed Smith
- Reynolds Porter Chamberlain LLP
- Rouse Legal
- Simmons & Simmons
- Swan Turton
- Taylor Wessing LLP
-
3
- Allen & Overy LLP
- Berwin Leighton Paisner LLP
- Bond Pearce LLP
- Brabners Chaffe Street LLP Manchester
- Bristows
- CMS Cameron McKenna LLP
- Edwards Angell Palmer & Dodge UK LLP
- Goodman Derrick LLP
- Herbert Smith LLP
- K&L Gates
- Manches LLP
- Mayer Brown International LLP
- Nabarro LLP
- Wedlake Bell LLP
- Wragge & Co LLP
Leading individuals
-
- Mark Abell Field Fisher Waterhouse LLP
- Rafi Azim-Khan Pillsbury Winthrop Shaw Pittman LLP
- Joel Barry Olswang
- Tim Birt Osborne Clarke
- Oliver Bray Reynolds Porter Chamberlain LLP
- Jeremy Courtenay-Stamp Macfarlanes LLP
- Giles Crown Lewis Silkin LLP
- Brinsley Dresden Lewis Silkin LLP
- Rupert Earle Bates Wells & Braithwaite London LLP
- Nick Fitzpatrick DLA Piper UK LLP
- Stephen Groom Osborne Clarke
- Guy Heath Nabarro LLP
- Nick Johnson Osborne Clarke
- Andy Korman Couchmans LLP
- Charles Lloyd Taylor Wessing LLP
- John Olsen Edwards Angell Palmer & Dodge UK LLP
- Felicity Reeve Bird & Bird
- David Stone Simmons & Simmons
- Charles Swan Swan Turton
- Robert Wegenek Squire Sanders Hammonds
- Richard Welfare Hogan Lovells International LLP
- Chris Wormald Field Fisher Waterhouse LLP
Bird & Bird’s ‘excellent’ Felicity Reeve heads a market-leading practice which advises the Whitbread Group on its Costa Coffee, Premier Inn and Beefeater brands. Peter Brownlow advised T-Mobile and Orange on their Everything Everywhere joint venture. On the contentious side, Brownlow successfully obtained an emergency injunction for Associated Newspapers following a spoof edition of Metro. A thriving sports sponsorship practice is supported by the firm’s international footprint. Justin Walkey advised on HSBC’s global sponsorship portfolio of golf and rugby events, while Reeve acted for FIBA (the International Basketball Federation). Phil Sherrell, who joined from Eversheds LLP, specialises in reputation management, sponsorship and advertising.
Field Fisher Waterhouse LLP is commended for its ‘in-depth industry knowledge’ and advice that is ‘always spot-on and pragmatic’. Mark Holah is ‘one of the best trade mark lawyers in London’, and has ‘excellent knowledge and catches on to issues quickly’, and advised more than 100 new clients, notably Publicis, Fabergé and LinkedIn. Allan Poulter represents Best Buy, and newly promoted partner Leighton Cassidy advises Live Nation. David Bond’s advertising and marketing group was boosted by the arrival of Phil Lee from Osborne Clarke. Lewis Cohen advises Tottenham Hotspur FC and Castrol on sponsorship and brand licensing.
Lewis Silkin LLP is ‘excellent on all counts’. Its leading advertising agency practice assists global brand owners with multi-jurisdictional and cross-border issues. Practice head Brinsley Dresden advises the hundreds of advertising agencies that use the IPA Legal Advice Service. Jo Farmer advises Bacardi Global Brands on Grey Goose’s sponsorship programme. The highly regarded Giles Crown acted for ICI in a comparative advertising dispute with PPG, and Dominic Farnsworth is recommended for sponsorship matters. Marcus O’Leary specialises in online advertising, including user-generated content.
Olswang’s ‘responsive, knowledgeable’ team advised LSE-listed marketing services group Creston on the £28m sale of its advertising business, DLKW, and the establishment of Intensity Digital. Joel Barry, who heads the trade mark prosecution practice, advises M&C Saatchi; head of marketing services Iain Stansfield advises Yell and new client Aegis Media; and Sarah Wright is advising new client Paddy Power. Ian Felstead was promoted to partner.
Osborne Clarke is defending Marks & Spencer in ECJ proceedings in respect of Google AdWords. Stephen Groom, who has particular strength in online advertising, and Nick Johnson, who heads the marketing and advertising practice, advised Amazon on the UK launch campaign for its Kindle e-book reader. Expedia is a new client. Advertising agency clients include Bartle Bogle Hegarty. The group lost Phil Lee to Field Fisher Waterhouse LLP, but hired Tom Harding from Olswang and Clare Nicholson from Linklaters LLP.
The team at Squire Sanders Hammonds is led by Robert Wegenek, who gives ‘sound, pragmatic, commercial advice’. It advised the WPP group on its social media strategy, Google on the appointment of its global media agency, and Chelsea FC on sponsorship deals. Carl Rohsler and Chris McLeod undertake trade mark portfolio work for Cath Kidson and DAKS. Carlton Daniel and James Hennigan are also recommended.
Baker & McKenzie LLP’s Ilana Saltzman advises Abercrombie & Fitch and Sharp on advertising matters. Paul Rawlinson, commended for his ‘understanding of clients ’ contracts and goals’, represented L’Oréal/Lancôme in a Court of Appeal case that confirmed the groundbreaking 2009 ECJ judgment underlining the power of leading brands to prevent competitors using their brands unfairly in comparative advertising. The team also manages Unilever’s global trade mark portfolio. The firm has an active sponsorship practice, advising the likes of the London Symphony Orchestra and new clients Google and Porsche.
At Bates Wells & Braithwaite London LLP, ‘intelligent, experienced, sensible’ regulatory practitioner Rupert Earle is representing the ASA in the judicial review applications by Sandown Free Presbyterian Church. Lawrence Simanowitz and Mairead O’Reilly advise on prize promotions and lotteries, notably the Football Foundation/Barclays Community Sports Award. Mike Townley is advising the International Paralympic Committee on its sponsorship agreement with Samsung.
Couchmans LLP’s ‘particular mix of legal skills and strategic capability, allied to in-depth knowledge of the sports industry, is unique in the marketplace’. Andy Korman and his team advise advertisers, sponsors, media companies, agencies and rights holders on sponsorship. Highlights included advising the Football League on its agreements with npower, and Coca-Cola and Carlsberg UK on sponsorship and trading agreements with The FA, Wembley National Stadium and Live Nation. Nic Couchman is singled out for praise.
Clients appreciate DLA Piper UK LLP’s ‘extraordinary response times and excellent, pragmatic advice’. Nick Fitzpatrick advised the FA Premier League on its title sponsorship arrangements with Barclays, and Virgin Racing on its commercial programme. Siân Croxon undertakes trade mark portfolio work for Hit Entertainment and HSBC, as well as advising Airwair International on the Dr Martens brand.
Farrer & Co is pre-eminent in sponsorship in the cultural sector. The ‘super-efficient, courteous’ Peter Wienand, who ‘always goes the extra mile’, advised Imperial College on establishing a medical school in Singapore; the ‘thoughtful and intelligent’ Henry Sainty advised on the launch of the ‘Duchy Originals from Waitrose’ brand; and Anthony Misquitta, who is recommended for his ‘robust, practical advice’, assisted the organisers of WordSkills London 2011.
At the ‘excellent’ Harbottle & Lewis LLP, Andy Millmore handles copy clearance for advertising agencies Lowe & Partners and Mortimer Whittaker O’Sullivan, and brand protection matters for the organisers of major sporting events. Bob Mitchell, ‘a central figure in British football’, advised new client npower on its £21m three-year deal to become the new title sponsor of the Football League. Paul Cairns advised EA Sports on its appointment as official sports technology partner of the Barclays Premier League and exclusive video game licence. Rebecca Davis ‘provides a one-stop shop for trade marks’.
Hogan Lovells International LLP’s Richard Welfare is ‘a completely safe pair of hands, who provides commercial, to-the-point advice’. His recent work includes advising Mars on its sponsorship of the England Football team, and Nintendo on the 2011 launch of the Nintendo 3DS. David Latham is advising new client Frito Lay on its UK trade mark portfolio, which includes the Walkers brand.
At Macfarlanes LLP, practice head Jeremy Courtenay-Stamp and Geoff Steward (‘the only lawyer you need for contentious IP’) advise high-profile brands including Converse, Virgin and Informa. They recently acted for 1Malaysia in its successful claim to the rights in the Team Lotus brand name, and represented Anheuser-Busch Inbev in the ECJ appeal against the Czech brewers of Budweiser Budvar. Rupert Casey is recommended for licensing advice.
At Pillsbury Winthrop Shaw Pittman LLP, high-profile advertising lawyer Rafi Azim-Khan works closely with the firm’s US Silicon Valley office on social media matters. He advised Clorox on the UK launch of the Burt’s Bees product line, and successfully represented SCA Hygiene Products’ Cushelle against Kimberly-Clark’s Andrex in ASA proceedings. Other clients include Chivas Brothers, Starbucks and new client Holland America line.
Michael Skrein leads Reed Smith’s ‘knowledgeable, supportive, client-focused, creative and hardworking’ practice. Clients include advertising agencies McCann Erickson and Bartle Bogle Hegarty; world-renowned brands Sapient, Nike and Sara Lee; and media owners Danjaq and Eon Productions. Philip Taylor and Gregor Pryor are advising Channel 4. ‘Dynamic, conscientious’ litigator Emma Lenthall ‘leads with authority’.
Reynolds Porter Chamberlain LLP’s team was strengthened by the arrival of Clive Thorne from Arnold & Porter (UK) LLP and Paul Joseph from Freshfields Bruckhaus Deringer LLP. Delivering ‘prompt, commercial advice and assistance, and value for money’, it acts for Associated Newspapers, HMV and Sports Direct, advertising agencies including Epic media, and contextual media pioneer Vibrant Media. New clients include lastminute.com. The ‘incredibly diligent’ Oliver Bray ‘takes a personal interest in supporting his clients’, and provides ‘relevant, tailored advice’. Jeremy Drew and David Cran are ‘thoroughly excellent’ litigators.
Rouse Legal’s consumer brands team, led by Karen Fong and Stuart Adams, advises brand owners and consultants, notably Wolff Olins. ‘Responsive, committed and a pleasure to work with’, it manages multi-jurisdictional trade mark portfolios for BP, Fred Perry and Mascolo (Toni & Guy, Essensuals). Contentious work included successfully representing Diageo in the Vodkat case. Consultant Tony Willoughby ‘gives clear, strategic advice with authority’.
Simmons & Simmons’ brands practice, led by Adrian Smith and David Stone, wins praise for its ‘remarkable efficiency, appropriate advice and utmost courtesy’. Lisa Ritchie is ‘a rising star’. The group handles trade mark portfolio management for Coca-Cola, Bacardi and Abercrombie & Fitch, and advises on new product launches, advertising and promotions. Michael Gavey advises on sponsorship.
Swan Turton advised JWT on UK and global copy clearance and contractual matters, and on film, music and website issues. Charles Swan, whose ‘detailed knowledge of marketing services is second to none’, is representing Bodum in a significant ASA matter. FremantleMedia is another key client. Tom Cowling has moved to an in-house role.
Taylor Wessing LLP’s cross-departmental group represents high-profile brand owners and advertising agencies, notably advising Omnicom Group on worldwide trade mark protection for TBWA and Tequila. Advertising head Charles Lloyd advised Henkel on products including Schwarzkopf, Right Guard and Sellotape. Graham Hann advised Cashcade/Foxy Bingo on online and mobile games. The ‘proactive, precise’ Timothy Pinto is singled out for praise.
Allen & Overy LLP’s clients include Honda, Nikon and Sony. Recent work for ‘first-class, experienced’ litigator Neville Cordell includes acting for eBay in its landmark trade mark dispute with L’Oréal. Nicola Dagg recently advised Research In Motion on branding issues in connection with the launch of the BlackBerry PlayBook tablet. Jim Ford advises Virgin Active on brand licensing.
At Berwin Leighton Paisner LLP, Ian Gruselle’s trade mark portfolio management team continues to expand, with clients including Financial Times, Canonical and Rocco Forte. Vanessa Barnett joined Charles Russell LLP.
Bond Pearce LLP’s dedicated brand management team is noted for its ‘commercial outlook and advice’. Clare Jackman and her team in Southampton assumed responsibility for the trade mark portfolio of the RNLI, and manage substantial, global trade mark portfolios for Princess Yachts International, English Heritage and Royal Mail. London-based advertising partner Hilary Ross is ‘strong on food safety’. Jagdeep Tiwana is also recommended.
Brabners Chaffe Street LLP’s well-respected Jason Smith in Manchester advises on sponsorship and brand management matters relating to the 2012 Olympic Games and Paralympic Games in London; this has included advising adidas, Thomas Cook and Neilsen on their sponsor and product/service supply agreements with LOCOG, and Molson Coors Brewing Company on its four-year Carling sponsorship deal with the Scottish Football Association. Richard Craig joined from Barlow Lyde & Gilbert LLP.
Bristows’ team is led by recently promoted partner Paul Jordan, who is ‘responsive and pragmatic’. It ‘can be relied upon to understand the commercial position’, and represents major brands Cadbury, Diageo and new client McDonald’s, along with leading advertising agencies BBH and WPP. Paul Walsh provides ‘clear, comprehensive, authoritative advice’.
CMS Cameron McKenna LLP’s cross-departmental team is supported by the firm’s strong European network. Described as ‘fantastic in all areas’, it acts for specialist consumer brands such as Ajinomoto, Yell, Amazon and Nestlé. Group head Susan Barty advises on ASA-related matters. Regulatory lawyer Joanna Wheeler joined from Covington & Burling LLP.
Edwards Angell Palmer & Dodge UK LLP’s ‘outstanding’ team, led by John Olsen, is recommended for ‘quick turnover times’ and ‘on-point, business-focused’ advice to Warner Bros Entertainment, Tumi, Bounty (UK) and American Greetings. Nick Bolter represents a leading online retailer. The team was strengthened by Ben Goodger, former head of the global IP commercialisation group at Rouse Legal.
Goodman Derrick LLP’s Paul Herbert is advising on the new regulations for video-on-demand services, and provides clearance and compliance advice to the broadcast advertising regulator Clearcast.
At Herbert Smith LLP, Joel Smith handled trade mark disputes for Rockwool, Sky and Jennifer Anniston, and Mark Shillito represented easyJet against easyGroup. The team advised BSkyB on its acquisition of Virgin Media Television. Robert Hunt is ‘an excellent litigator who is prepared to take chances’.
K&L Gates is the sole UK adviser to World Wrestling Entertainment Inc. Practice head Dominic Bray advises the Marketing Agencies Association, and Warren Phelops represent high-profile brands, notably Puma and AOL. The team is ‘fast to respond’, and delivers ‘appropriate advice and value for money’.
Manches LLP advises brand owners on sponsorship and other matters, with a focus on betting and gaming. John Doherty, who heads the regulatory/product liability practice, advises major multinationals and SMEs on advertising matters. Clients include British American Tobacco. Litigator Alex Fox handles compliance and brand protection, notably for the BMA and Eurostar.
Mayer Brown International LLP has niche expertise in the operation of loyalty card schemes. It recruited Jonathan Radcliffe from Nabarro LLP, but lost Mary Bagnall to Charles Russell LLP.
Practice head Guy Heath at Nabarro LLP wins praise for his ‘excellent negotiation skills’, and advises Diesel on marketing and compliance matters. Contentious work included successfully representing Ryanair in a domain name complaint. Jonathan Radcliffe joined Mayer Brown International LLP.
‘A sagacious leader who secures excellent results’, Wedlake Bell LLP’s Adrian Heath-Saunders helped longstanding client Which? in setting up its recommended provider scheme. Mike Gardner ‘focuses on the commercial goals’, and Jonathan Cornthwaite has an ‘excellent eye for detail’. Alice Gould advises BMW and de Vere hotels.
Wragge & Co LLP provides ‘clear, practical advice that is not over-cautious’. The dedicated advertising and marketing team is led by recently promoted director Dan Smith, who advised TfL on the Barclays cycle hire scheme, and is recommended for his ‘depth of knowledge of ASA processes’. Birmingham-based Cerryg Jones represented Birds Eye and Kingspan in comparative advertising disputes. New clients include Premier Foods.
Manchester-based Paul Bentham heads Addleshaw Goddard LLP’s ‘commercial, responsive’ team, which advised Liverpool FC on brand filing strategies. James Whittaker advised PZ Cussons on its acquisition of the St. Tropez brand. The group handles trade mark portfolio work for Harrods, Home Retail Group and Kickers International.
Jonathan Day and Richard Dickinson at Arnold & Porter (UK) LLP handle all of Philip Morris International’s trade mark clearance, filing and opposition work. Their advice is ‘always on-time, within budget and easy to digest and implement’. Top litigator Ian Kirby successfully represented Numatic International, famous for the Henry vacuum cleaner. Other high-profile clients include Orange and Virgin Media, and easyGroup is a significant new client win.
At Atkins Thomson, name partner Graham Atkins advises television personalities Nigella Lawson and Nick Ross, as well as media agencies. Denzil Gunner manages an international trade mark portfolio.
Blake Lapthorn’s specialist trade mark team is led by Southampton-based Jill Bainbridge, and is handling all trade mark portfolio work for the Goodwood Estate. The group increased its international work, acting for French telecoms giant Alcatel-Lucent and Swiss cycling wear manufacturer ASSOS, and advising Akzo Nobel on its advertising campaigns. The ‘prompt, pragmatic and commercial’ Simon Stokes in London is recommended.
Registered trade mark attorney Kate O’Rourke leads the trade mark registration and protection team at Charles Russell LLP, and has extensive experience in worldwide trade mark portfolios in the leisure and retail industries. Clients include Miniclip, wagamama and the British Computer Society. The team was strengthened by the arrival of Mary Bagnall and Ian Wood from Mayer Brown International LLP, and Vanessa Barnett from Berwin Leighton Paisner LLP.
Clintons’ Philip Stinson acts for advertising agencies including Brothers & Sisters, sponsorship agency Synergy and the Swimathon. Theatre promotion agency AKA is a new client.
Patrick Wheeler leads the brand management team at Collyer Bristow LLP, which was boosted by the arrival of Kate Macmillan and Annsley Ward from Gallant Macmillan LLP, and Neil Eagleton from Silverman Sherliker. Joe Cohen advises Sanrio, owner of the Hello Kitty brand. Litigator Steven Heffer is also recommended. Other clients include Boardman Bikes.
Eversheds LLP saw an increase in trade mark related instructions from Coca-Cola, Chanel and Northern Foods in 2010. Andrew Terry advises on high-profile sponsorship arrangements. Advertising head Phil Sherrell moved to Bird & Bird, and Paddy Gardiner joined Michael Simkins LLP.
At Fox Williams LLP, Stephen Sidkin gives ‘quick, good advice’, and practice head Simon Bennett has ‘in-depth knowledge’. The group undertakes trade mark portfolio work for SuperGroup PLC and its subsidiaries. Sian Barr is also recommended.
Hamlins LLP’s Philip Herbert is ‘suitably aggressive when necessary, and can convey issues in clear terms’, and Naazneen Schmittzehe is ‘excellent’. The team handles trade mark work for high street brands Paul Smith and New Look.
Lawrence Graham LLP’s practice, led by recently promoted partner Georgie Collins, offers ‘constructive, practical advice’ on luxury brands and designs. Jonathan Riley advises on non-contentious advertising and marketing issues.
Matthew Higdon at M Law has particular expertise in image rights. Kate Atkin joined the group from key client Research In Motion. Other clients include Paperchase, QI and Hachette Filipacchi.
At Michael Simkins LLP, Nicola McCormick advises advertising agencies and brands, notably Hammer & Kendall, Mediacom and new client SML Events. The team was boosted by the arrival of Paddy Gardiner from Eversheds LLP.
Simon Tracey and his team at Mishcon de Reya took over international portfolio and trade mark advisory work for TV production company Shine and Pentland Brands’ household and clothing brands.
At Onside Law LLP, Chris Walsh advises the England and Wales Cricket Board on sponsorship and partnership deals; Srixon Sports Europe on brand and supply chain issues; and premium tennis brand Babolat on LTA and brand placement matters.
Jeremy Summers at Pitmans LLP advises on sporting and live events, and the personal brands of athletes and performers. Highlights included managing the international trade mark portfolios of Live Nation, Clear Channel, Ascot Racecourse and Taio Cruz.
At Sheridans, the ‘knowledgeable and insightful’ Robin Hilton and ‘proficient media lawyer’ Jeremy Roberts provide ‘commercially focused advice’ to advertising and media agencies including Publicis, and handle trade mark portfolio work for sports and entertainment brands and individuals. Roberts advised BSkyB subsidiary Tour Racing on the sponsorship programme for road cycling team Team Sky.
Simons Muirhead & Burton recruited Maninder Gill from Harvey Nichols and Charles Law from WGS. Clients include Ten Alps and Publicis, and in 2010 the team also advised Dennis Publishing’s Poker Player magazine/website on its sponsorship arrangements with Gala Coral Group.
TLT LLP’s team – based in London and Bristol and led by James Touzel – advises Comparethemarket.com on its popular advertising campaign, and handles trade mark portfolio management work for new client Constellation New Zealand.
Hugh Devlin at Withers LLP is a leading player in the luxury brands sector, advising on Emma Watson’s collaboration with People Tree and Aitor Group’s collaboration with Umbro for the England 2010 World Cup strip. Kenneth Mullen is commended for his ‘commercial approach’.