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The Legal 500 Hall of Fame Icon The Legal 500 Hall of Fame highlights individuals who have received constant praise by their clients for continued excellence. The Hall of Fame highlights, to clients, the law firm partners who are at the pinnacle of the profession. In the United Kingdon, the criteria for entry is to have been recognised by The Legal 500 as one of the elite leading lawyers for eight years. These partners are highlighted below and throughout the editorial.
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United Kingdom > London > TMT (technology, media and telecoms) > Brand management > Law firm and leading lawyer rankings



Index of tables

  1. Brand management
  2. Leading individuals: Hall of Fame
  3. Leading individuals
  4. Next generation lawyers

Leading individuals

  1. 1

Next generation lawyers

  1. 1

Who Represents Who

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According to one client Allen & Overy LLP¬†is¬†‚Äėnow the leading IP practice in London‚Äô.¬†David Stone¬† is ‚Äėunparalleled in the field of designs‚Äô; he is advising Coca-Cola in EUIPO proceedings and before the General Court of the Court of Justice to protect Coca-Cola‚Äôs famous Spenserian script. Neville Cordell¬†(‚Äėstrong across a range of trade mark and copyright issues')¬†advises several leading brands on advertising matters, brand protection and defending claims. Jim Ford¬† is an expert on commercial brand exploitation and is highly recommended for sponsorship work, as is Nigel Parker¬† on non-contentious IP and corporate transactions; he counts Apax Partners and TUI as clients. Stone‚Äôs ‚Äėexcellent and talented team‚Äô includes Adrian Dykes, Alex Woolgar, Robyn Trigg¬†and¬†Jade Macintyre.

Bird & Bird LLP¬† continues to maintain its reputation as a leading full-service multi-jurisdictional IP practice; the sizeable team handles trade mark and design portfolio management, brand protection, enforcement and commercial exploitation through¬†marketing and sponsorship. Key figures in the ‚Äėresponsive and commercial‚Äô¬†group jointly-led by Peter Brownlow¬† and Phil Sherrell¬†include Felicity Reeve, a specialist in brand commercialization.¬†¬†Allan Poulter¬† continues to act for Prosecco in multiple oppositions before the UKIPO. Mark Holah¬† is ‚Äėwell versed in the relevant legislation and trademark law‚Äô continues to assist Faberg√© with over 2500 trade mark and design applications and registrations in multiple jurisdictions, and acts for Marv Film in relation to protecting the KINGSMAN and STATESMAN trademarks in connection to a recently released film. Contentious IP is a key strength of the practice; Brownlow has recently assisted Merck KGaA in the UK Court of Appeal in respect to its trade mark and breach of contract claim against Merck, Sharp & Dohme and represented Associated Newspapers in a settlement with Bauer Media over the registration of METRO trade mark. The ‚Äėextremely personable, sharp and intelligent‚Äô Sherrell acts for several technology industry clients, he recently represented The Perform Group in a claim against SciSports for the scraping and reproduction of substantial parts of a database owned by the Group. Ewan Grist¬† and Bryony Hurst¬†¬†have been promoted to partner.

According to one client Bristows (Services) Limited¬† is ‚Äėvery much the go-to firm for brand management‚Äô.¬† The¬†practice handles all aspects of brand protection and enforcement, global trademark¬†portfolio management, and advertising and sponsorship agreements. Head of advertising Paul Jordan¬†recently assisted Royal Mail Group on advertising regulatory matters, copy clearance, prize promotions and campaigns including special edition Star Wars and David Bowie stamps; he is also acting for McDonald‚Äôs in relation to its UK trade mark portfolio and corresponding opposition against The Scottish Salmon Company in relation to its application to register the trademark MacSALMON.¬†Jeremy Blum¬† advises on contentious matters involving trademarks and design and is ‚Äėvery good on strategy, tactics and detail‚Äô; he continues to represents Mondelez in the UK Court of Appeal and European IP courts in relation to trademark opposition proceeding arising¬† Nestl√©'s application to trademark the shape of the four-finger Kit Kat. Ian Gruselle¬†leads the trademark group and provides ‚Äėclear and concise advice coupled with practical experience and expertise in trademarks across various jurisdictions‚Äô; his team currently manages Fat Face's worldwide¬†trademark portfolio¬†and Dentsply Sirona EU trade mark portfolio including corresponding oppositions against third parties in several trademark offices. Simon Clark¬†acts for deVOL Kitchens in High Court proceedings in relation to several claims of unregistered design right infringement and a claim for registered design infringement. Andy Butcher¬†and Sean Ibbetson¬†are recommended for advertising and marketing work. Sacha Wilson¬†joined¬†Harbottle & Lewis LLP.

CMS¬† advises brand owners and agencies such as M&C Saatchi and Dentsu Aegis Network on all core practice areas ranging from trade mark filing and cross-border portfolio management to advertising and regulatory matters. Joel Barry¬† continues to advice clients such as GlaxoSmithKline in relation to programmatic advertising arrangements, and Sky on trademark matters including a dispute against a Chinese group called Skyworth.¬† Practice head Susan Barty,¬†‚Äėa safe pair of hands both as to contentious and non-contentious work' specialises in all advertising matters including complaints to regulatory bodies. Iain Stansfield¬† focuses¬†on providing strategic advice to clients in the advertising and marketing sector,¬†while ‚Äėcommercially minded‚Äô Tom Scourfield¬†is defending Shark Ninja in relation to comparative advertising and trademark infringements brought on by Dyson. Alex Dixie¬† is recommended for adtech as is Fionnuala Rice¬†for advertising matters.

Fieldfisher¬†'s¬†brand management practice continues to perform strongly, particularly in¬†advertising, sponsorship and portfolio management; it is praised for its¬†‚Äėtop-notch, effective and client-friendly‚Äô advice to brand owners and advertising agencies. As head of advertising¬†David Bond¬† is regularly called on by clients such as eBay and the Incorporated Society of British Advertisers to advise and prepare media buying agency agreements. Leighton Cassidy¬† is currently assisting Dixons Carphone, Take-Two Interactive Software and Astellas with portfolio management issues including filings and oppositions across multiple jurisdictions. IP litigator Nick Rose¬† and Hastings Guise¬† ‚Äėboth possess an ability to get to the crux of the issue effectively and efficiently‚Äô; Rose and Cassidy are handling Google‚Äôs UK non-contentious and contentious work including in an invalidation case at the UKIPO. Guise is conducting the advocacy on behalf of Crocs in hearings before the General Court of the EU in relation to complex Registered Community Design cases. John Linneker¬† joined in January 2018 from Dentons¬†. Vicky Reinhardt¬†and Sonal Patel Oliva¬†are recommended for advertising and sponsorship work, as are Amy Reynolds¬†and Richard Hing¬† for portfolio management.

Lewis Silkin LLP¬† is ‚Äėa market-leading law firm for the advertising and creative industries‚Äô. Brinsley Dresden¬†, Dominic Farnsworth¬† and Jo Farmer¬† jointly head the multi-disciplinary practice which spans global portfolio management, commercial contracts, non-contentious and contentious IP and commercial exploitation through advertising. Giles Crown¬† is an ‚Äėoutstanding litigator‚Äô specialising in IP and advertising ‚Äď ‚Äėhis leadership is what instills the pragmatic, commercial approach in the team‚Äô, according to a former client. Dresden and Crown have successfully defended Oak Furniture Land against a highly publicized misleading advertising claim brought by the ASA. On the non-contentious side Farmer has a ‚Äėwealth of experience‚Äô advising brand-owners and media agencies on advertising matters, product placement in social media platforms and sponsorship, and has recently assisted Suzuki GB on their re-negotiation of a talent and endorsement deal with ITV. Farnsworth leads in trademarks and along with Crown is assisting Sainsbury‚Äôs / Argos / Habitat and Britvic on their global portfolio management. Geraint Lloyd-Taylor¬† is highly recommended for advertising and marketing matters and understands ‚Äėthe business behind a request and adjust his draft accordingly‚Äô. Georgy Evans¬† joined in January 2018 from Harbottle & Lewis LLP¬†.

Mishcon de Reya LLP¬†‚Äôs wide-ranging expertise in brand management spans brand protection, enforcement and commercialisation through sponsorship, trademark filing and global portfolio management, as well as all contentious and non-contentious IP matters. Practice head Jeremy Hertzog¬†is representing Iceland Foods in relation to an invalidity application filed against its EUTM registration by several Icelandic governmental bodies.¬†‚ÄėCollaborative and commercial‚Äô trademark specialist and IP litigator David Rose¬† continues to act for Sky Plc in several trade mark enforcement proceedings against SkyKick. Ray Black¬† specialises in IP protection, enforcement and exploitation; recent work highlights include advising Ralph Lauren on its UK and EU trade mark portfolio and oppositions. Head of brands Sally Britton¬† assists Badoo, Bumble and Chappy in relation to portfolio management and the launch of new products. Lewis Cohen¬† advises Tottenham Hotspur and Tesco on commercial and sponsorship arrangements.

RPC has expanded its brand management practice with the recruitment of Paul Joukador, who specialises in commercial and technology matters from Hogan Lovells International LLP, and Jon Bartley from¬†Penningtons Manches LLP. The team headed by advertising expert Oliver Bray advises clients such as Google, Coca-Cola and Dolce & Gabbana on branding and marketing, traditional and new media publishing, contentious and non-contentious IP matters, digital media and data protection. Bray, Victoria Noto and Stuart Harris have recently assisted Facebook on several global advertising and marketing initiatives including collaborations with agencies to develop social media focused advertising, in addition to advising News UK and Ireland on running of promotions across the Sun and The Times publications. Ciara Cullen has advised the Pernod Ricard group on G. H. Mumm‚Äôs sponsorship arrangements with Usain Bolt. The ‚Äėhighly recommended‚Äô Jeremy Drew continues to assist Sports Direct in advertising, copy clearance and regulatory matters. Nicola Cain assists publishing and media sector clients on regulatory and data-related aspects of marketing.

Taylor Wessing LLP¬†‚Äôs ‚Äėtop-notch team‚Äô continues to make its mark in brand management with Roland Mallinson¬†‚Äôs team advising clients in telecommunication, fashion and media industries on all brand management aspects including trademarks portfolio management, brand protection and enforcement, advertising and sponsorship. Practice head Mallinson is a soft-IP specialist and leads on global portfolio management and trademark and designs litigation; he and France Delord¬†continue to advise Orange with its global trade mark portfolio and the launch of new banking offer in France, as well as for Holfeld Plastics in defending against a passing off claim brought by a competitor. Head of IP and media Mark Owen¬† assists Global Media & Entertainment in relation to IP protection, advertising and branding issues and brand protection and commercial exploitation by franchising for the Casual Dining Group. Other key figures include¬†Jason Rawkins¬†advises fashion and retail clients on¬†trademark and design, and¬†Charles Lloyd¬†advises across a broad range of matters including trademarks, filing and protection strategies and advertising; he counts Cisco, Omnicom and Ferrero as clients.¬†Also recommended are senior counsel¬†Christopher Benson, who¬†has a ‚Äėmeasured approach which results in astute practical advice',¬†and the¬†‚Äėhighly experienced‚Äô Tom Carl.

The team at Baker McKenzie¬† is noted for ‚Äėunderstanding the world of business and providing pragmatic advice‚Äô. Key figures in the practice are Michelle Blunt¬†, a specialist in transactional and commercial IP; her clients include Google and HSBC and Jessica Le Gros¬†who leads on global trademark strategies, clearance and disputes. On the contentious IP side, digital media expert Ben Allgrove¬† regularly acts for clients such as Niantic, Pinterest and Warner Bros, while Paul Rawlinson¬†specializes in brand enforcement and litigation. Michael Hart¬† advises on copyright, designs and trademark law, Helen Brown¬† and Julia Hemmings¬† both focus on commercial, marketing and regulatory advisory work for retail brands.

Charles Russell Speechlys LLP¬†¬†significantly expand its brand management capabilities with the acquisition of boutique media, tech, sports and lifestyle firm Couchmans LLP, bringing¬†Nick White¬† and associate Razzak Mirjan¬†to the ‚Äėefficient and experienced‚Äô team. The ‚Äėhighly knowledgeable‚Äô¬† Mary Bagnall¬†specialises¬†in protection and enforcement of soft IP including in non-traditional trade marks; she continues to represent Cadburys in its longstanding quest to protect its iconic purple packaging.¬†'Very experienced'¬†Kate O‚ÄôRourke¬† heads the trademark portfolio strategy practice; she currently handles several cross-border trademark infringements, filings and oppositions for Wagamama.¬† White has experience in the digital, e-commerce, sports and lifestyle sectors. Associate Olivia Gray¬†is singled out as ‚Äėexceptionally gifted‚Äô and ‚Äėlays out an argument both verbally and in written form in a most compelling way‚Äô; she is a name to note in soft IP and trade mark matters.

DLA Piper ’s practice spans the entire spectrum of brand management from trademarks portfolio management to commercial exploitation by advertising and sponsorship. The team is also well-known for its work in sponsorship acting for clients in the aviation, e-commerce and leisure space such as Etihad, Rakuten and Merlin. Practice head Ruth Hoy  is experienced in trade mark and commercial strategy, counting Zenimax Media and Kite Pharma as clients. Nick Fitzpatrick ’s area of expertise in commercial IP exploitation  includes advising Merlin Entertainment on advertising agreements and Rakuten’s shirt sponsorship with Barcelona FC. Recently promoted partner Patrick Mitchell  assists broadcast and media clients with commercial and regulatory matters; his recent instructions include helping Vice Media launch a series of TV channels, and UNICEF on several sport sponsorship arrangements. Duncan Calow  and John Wilks  are also recommended for advertising and regulatory issues.

Harbottle & Lewis LLP¬† is a ‚Äėreputable company with skilled practitioners‚Äô and has a strong offering in portfolio management, sponsorship, advertising and influencer marketing. Andy Millmore¬† and the recently promoted partner Michael Lister¬† jointly head the advertising team, taking on¬†complex and high- value sponsorship and advertising matters . Other figures to note are¬†Shireen Peermohamed¬†whose expertise covers¬†strategic advice on the protection and commercial exploitation of brands, Jeremy Morton¬† in IP litigation and brand enforcement, and Bob Mitchell¬† on sport-focused sponsorship work; he recently assisted SportPesa on it's shirt sponsorship with Everton Football Club. ‚ÄėDiligent‚Äô senior associate Kostyantyn Lobov in brand management and advertising is praised by clients as 'a key asset in the team'. Andy Korman¬†joined The Sports Consultancy and Georgy Evans¬†joined¬†Lewis Silkin LLP. Sacha Wilson¬† joined in May 2018 from¬†Bristows (Services) Limited.

Hogan Lovells International LLP  expertise spans trademark portfolio management, extensive advertising, marketing and sponsorship deals and all IP protection and enforcement matters. Sahira Khwaja , Richard Welfare  and Charlie Winckworth  jointly head the multi-disciplinary practice. Khwaja specialises in brand strategy, enforcement and advertising and sponsorship deals; recent highlights include working with Welfare in assisting Mars/Wringleys secure endorsement deals with well-known celebrity figures in music and sports, she also continues to represent Merck, Sharp Dohme in a UK -based same name trademark dispute against Merck KGaA. Commercial partner Welfare’s expertise in regulatory matters saw him recently work with Ocean Spray and a2 Milk on advertising compliances and promotional claims. Winckworth manages the global trademark portfolios, including enforcement and prosecution for Asahi Europe’s  and Gamesys. Senior Associate Anneka Dalton assists brands such as Spin Master and Vorwerk on a range of trademark, enforcement and strategic brand management issues.

Osborne Clarke LLP¬†is noted for¬†its ‚Äėoutstanding knowledge‚Äô in digital advertising, adtech, data protection and IP enforcement. Nick Johnson¬† is a prominent figure in the advertising and promotional regulatory sector; recent instructions include assisting L‚ÄôOr√©al with promotional activities, advising Facebook, Oath on adtech, e-Privacy and GDPR issues alongside¬†Anna Williams¬†, and assisting the Expedia group with marketing matters. IP litigator Robert Guthrie¬† acts for WePay on brand protection and defending against a number of oppositions and EU trade mark cancellation proceedings in several jurisdictions. On the trademarks side, Mark Foreman¬† manages the global portfolio of Fred Perry and Arty Rajendra¬† continues to advise brand-owners in consumer goods, automotive and retail sectors on brand protection and enforcement matters.

Addleshaw Goddard   is noted for its work in advertising clearance, trademark portfolio management and in all aspects of brand protection and enforcement. Manchester-based Paul Bentham  leads the brands and design team, the group manages the trademark portfolios of several well-known brand-owners including Harrods, Liverpool Football Club and moneysupermarket. Emma Armitage  focuses on IP litigation has recently acted for Sainsburys and Argos to recover domain names from a cybersquatter.  Design and litigation focused Rachel Cook counts Primark and British Airways as past clients.   On the non-contentious side, Tim Carter  is highly experienced in all matters concerning trademarks and Rebecca Moore  is noted for her work in brand exploitation through advertising.  James Whittaker  is recommended for sponsorship and IPR acquisition, as is Georgina Powling  for agreements relating to the generation and exploitation of IP rights.

The team at Bates Wells Braithwaite¬† is ‚Äėresponsive and provides a great deal of guidance‚Äô. Key figures include¬†Rupert Earle, trade mark specialist Mathew Healey, who provides ‚Äėbalanced and accurate advice‚Äô, and Rosamund McCarthy, who acts for charities and social enterprises. Earle advises the Committee of Advertising Practice and Broadcast Committee of Advertising Practice on diverse regulatory issues such on e-cigarettes and gender stereotyping. Healy handles trade mark clearance, registration and enforcement matters; he is assisted by Catharina Waller in managing the international trademark portfolio of Royal Commonwealth Society for the Blind. Waller is a name to note and is highly recommended for trademark matters, some of her recent instructions include assisting The Institute of Masters of Wine on its global portfolio management. Lawrence Simanowitz¬†is ‚Äėexcellent in all areas of brand management‚Äô.

Browne Jacobson LLP¬† is singled out for its ‚Äėgood industry knowledge and excellent experience‚Äô. Declan Cushley¬†acts as¬† national head of IP and is praised as a ‚Äėa first-class litigator' who is¬†‚Äėsensible, proactive and highly responsive‚Äô.¬†Recent work includea assisting the Mace Group and Marston‚Äôs with the management of their global IP portfolios. IP litigator Cerryg Jones¬†¬†recently advised Comic Enterprise on a trade mark and passing-off dispute with Twentieth Century Fox, and Slimming World in an infringement claim against Aldi. ‚ÄėTechnical expert‚Äô Alex Watt¬† ¬†defended PZ Cussons against a list of claims by a competitor. Bonita Trimmer¬†is ‚Äėvery strong on detail‚Äô and alongside Mark Daniels¬†continues to act for the London Taxi Corporation in relation to an ongoing dispute to trademark the shape of the London black cab. Associate Giles Parsons¬†offers a ‚Äėstrategic advice and a commercial approach‚Äô. Selina Hinchcliffe¬† joined the Nottingham office from¬†Eversheds Sutherland (International) LLP¬†¬†.

Cooley (UK) LLP¬† is frequently instructed by international clients on trade mark portfolio management, cross-border brand protection and prosecution work. The practice, headed by Nicholas Bolter¬†advises an impressive roster of clients within the technology, retail, food and drink and automotive sectors.¬†¬†The five-partner team includes Colm Murphy, a chartered patent attorney with a ‚Äėextensive knowledge‚Äô of the life sciences sector. The firm is known for its substantive EU trade mark practice; recent client wins for Bolter include TGI Fridays, which it is representing in a trade mark protection case. Bolter is acting alongside¬†Martin Henshall¬†and Martin Whittle¬†for Twitter on all European trade mark work including clearance, filing and enforcement matters. Other highlights for the team included managing the trade mark portfolios and filing for Williams Grand Prix Engineering and beverage supplier Sazerac Co.

Eversheds Sutherland (International) LLP's brand management practice advises food and drink, retail and media clients on trademark portfolio management, contentious litigation and in advertising and promotional arrangements. Practice head Andrew Terry  continues to assist the Coca-Cola Company on numerous advertising and promotional campaigns, and easyGroup on IP matters including representation in trademark litigation case W3/EasyRoommate concerning allegations of unjustified threats and trade mark infringement. Trademark and design expert Kate Ellis  manages portfolios of Holland & Barrett and John Lewis Partnership with Terry. Copyright and music law specialist Neil Mohring  advises Apple Corps in relation to their IP rights in copyright and merchandising.

Gowling WLG ’s multi-jurisdictional brand management practice specializes in advising clients in the automotive, food and drink, retail and technology industries on advertising and promotional activities. Recent highlights for the team include assisting the Volkswagen Group on a range of advertising and marketing issues such as running a safety and technology campaign for Audi and promotional material, and on alcohol marketing clearance and regulatory issues for Carlsberg. Dan Smith  is a key contact and marketing specialist; he advised Marks & Spencer on its Christmas advertisement and merchandise arrangements with a newly released film. Celine Bay, George Sevier , Mathilda Davidson  and Jason Stephens are also recommended.

K&L Gates LLP¬† is regularly called on to advise on¬† cross-border IP and brand management matters; the ‚Äėoutstanding‚Äô team is¬†‚Äėextremely pragmatical, swift and have a great sense for what a deal needs‚Äô. The practice is particularly known for advising¬† intentional clients within the fashion, design and technology sectors. Arthur Artinian¬† ‚Äėunderstands the problems swiftly and thoroughly, reacts and acts expeditiously and on the point‚Äô.¬† His recent instructions include acting for Zaha Hadid Architects and Zaha Hadid Design on cross-border IP and commercial issues in connection to expansion plans in Asia and Middle East, and advising Furla on its international brand and design protection, clearance, design infringement actions and promotional activities. Andrew Gilchrist¬† is experienced in commercial exploitation through licensing and commercial agreements; Tripadvisor and Nokia Siemens Network are recent clients.

Lee & Thompson LLP¬†‚Äôs brand management practice spans trademark portfolio management work and marketing and sponsorship work. ¬†The team was joined by Huw Morris¬† in August 2017 from¬†Reed Smith LLP¬†¬†. Marketing specialist¬†Dominic Bray¬† advises The Engine Group on advertising and brand management matters including a ‚ÄėPride and Breadjudice‚Äô campaign for Warburton‚Äôs. Gordon Williams¬† assists David Beckham on worldwide management and enforcement of the Beckham brand. Mark Stafford¬†'s entertainment area experience includes¬†brand protection for music industry clients¬†¬†such as Stormzy and Little Mix.¬† Julian Ward¬† works with digital, technology and video gaming clients such as Team17 and Pixel Toys on development and licensing deals.

Pillsbury Winthrop Shaw Pittman LLP  is a well-respected practice known for its expertise in the advertising industry. Practice head, Rafi Azim-Khan  is a industry expert and advises Velvet  on several matters including on an ASA unfair competitor claim made by a rival manufacturer, marketing arrangements and consumer testing. Counsel Steven Farmer  works alongside Azim-Khan on a number of strategic brand management deals including advertising clearance and product launches, such as for Clorox Company on EU-wide product launches and marketing claims.  Associate Scott Morton is also recommended.

Reed Smith LLP advises media sector clients on a range of brand protection and reputation management matters. Gregor Pryor and Steve Sessa co-head the entertainment and media team, the team includes the highly recommended defamation and reputation management specialists Michael Skrein and Carolyn Pepper. Ingrid Silver joined from Dentons and is an expert in digital media. Huw Morris departed for Lee & Thompson LLP.

Shoosmiths LLP's¬†‚Äėresponsive and experienced' is¬†‚Äėextremely knowledgeable in brand management areas‚Äô. The practice is regularly called on to advise international clients in technology, automotive and retail sectors on clearance, trademark portfolio management and sponsorship agreements. The team also benefits in having several partners with specialist knowledge and industry experience; Gary Assim¬† in the retail sector, Carol Isherwood in music and copyright, Anastasia Fowle¬† is experienced in acting for automotive sector clients, and Richard Millington¬† in sports related matters. Assim is assisted by Rachel Nicholls¬†and Eloise Di Pasqua¬† in managing the portfolio of The White Company, while Manchester-based Nicholls leads the trademark group and handles filings, oppositions, cancellations and portfolio management of clients in a variety of sectors including Game Retail, The Hamleys Group and Volkswagen UK. Laura Harper¬† and Imogen Francis¬† are experienced in assisting creative industry clients on a broad range of IP issues. UK and European Trade Mark Attorney Sonia Hill¬†is recommended for clearance work, trade mark applications and prosecution. The practice is also a founding member of a Europe-wide anti-counterfeiting network which counts Nestle and CBS Showtime as clients.

Simmons & Simmons¬† has won praise from its clients for its ‚Äėpragmatic, strategic and sound‚Äô advice and expertise within the fintech, media and retail sectors.¬† Recently promoted partner¬†Darren Meale¬† has been highlighted as a ‚Äėrising star‚Äô with a ‚Äėvery impressive level of legal expertise‚Äô.¬† Recent cases¬†include advising MonzoBank in its branding expansions and portfolio management. Adrian Smith¬† specialises in brand protection enforcement, clearance and is recommended for commercial transactions; work¬† highlights include acting for Theravance Biopharma on its global trademark portfolio. Trademark attorney Jessica Harris, Vikki Leitch¬†and Jonathan Sharples¬†are also names to note.

Squire Patton Boggs¬†‚Äô brand management practice is well-regarded for its expertise in the media buying area; regularly advising leading agencies and brand-owners on advertising and commercial matters.¬†Kerry Lee joined the team from an in-house position and his experience spans¬†global brand protection, filing and enforcement as well as commercial matters. Robert Wegenek¬†¬†is singled out for his ‚Äėoutstanding commercial expertise within the advertising sector'; he advises global media agencies on programmatic advertising and also has a focus on sponsorship deals in the sports industry. Carlton Daniel¬† is experienced in the technology, media and advertising sectors and has recently advised Hobbs and Johnson & Johnson.

Guildford- based Stevens & Bolton LLP¬† is praised by clients for ‚Äėoffering outstanding legal expertise and value-for-money‚Äô, the team has wide-ranging capabilities in strategic brand advice, protection and enforcement matters, licensing, sponsorship deals and reputation management, helping to attract¬†SME‚Äôs and established international clients. Tom Lingard¬† leads the group which includes Charlotte Tillett¬†, a specialist on protection and commercial exploitation of IP rights who has previously worked with clients such as Antonio Puig, FGX Europe and TEAZ Cosmetics Company. Lingard advises on all IP matters with a focus in litigation; he has assisted Brighton & Hove Football Club and Tough Mudder on trade mark enforcement matters and opposition proceedings in the UKIPO. In franchising Nicola Broadhurst¬† has worked with TM Lewin to secure an endorsement agreement with Gary Linekar. Senior associate Elaine O‚ÄôHare is regularly called to advice fashion and retail sector clients on IP matters; key highlights are assisting a leading French fashion house in relation to a comparative advertising dispute and acting Casino de Monte Carlo in a UK trade mark infringement case.

Stobbs IP  is a specialist IP, trademark and brand management practice. The team has a strong offering across all brand management areas, in particular in trade mark filing, portfolio management, online protection and enforcement proceedings. Practice head Julius Stobbs  is a a well-known industry figure and is regularly called to advise clients such as AG Barr and Jack Daniels on a broad range brand management issues. Trademarks and design specialist Chris Sleep is active in contentions matters; he advised Stephen Webster on a design right infringement case and takes on portfolio management work for leading brands in the retail, publishing and tech sector. Stobbs, Emma Pettipher and Victoria Leach act for Facebook in a number of UK and European trademark oppositions and invalidity actions. Online brand enforcement is a strong focus; the practice assists Virgin with its social media, domain use and scam activity. Senior attorney Harpreet Dhaliwal frequently acts on infringement and enforcement proceedings, and advises on brand strategy and IP for clients such as 7-Eleven and Marshall. 

Wiggin LLP¬† has significantly boosted its capabilities in brand management when it recently merged with Redd Solicitors thus combining the technology, copyright and media sector expertise with Redd‚Äôs IP practice. The practice is known for its strong offering on brand enforcement, online content monitoring and litigation; ‚Äėhighly experience litigator‚Äô Anna Carboni¬†is a ‚Äėleading figure‚Äô in dispute resolution and represents clients in the technology and life sciences industries. Practice head Simon Baggs¬†is an ‚Äėoutstanding solicitor in the field of ISP liability';¬†he acted for Richemont in an appeal before the Supreme Court in a case concerning website blocking orders. Sara Ashby¬†advises retail clients on all matters within design law, and¬†Gurminder S Panesar¬†leads the brand management group; he is recommended for trade mark portfolio management work and counts Hiscox Group and HarperCollins Publishers as clients. Michael Browne¬†and Rachel Alexander¬†focus on IP enforcement and exploitation strategies.

Brabners LLP  expanded its well-respected North West practice with the recruitment of Hannah Fawcett from Hill Dickinson LLP. Nik White and Colin Bell jointly lead the group which is regularly called upon by international brand-owners and private clients to advice on  trademark portfolio management, brand protection and enforcement, reputation management and commercial matters. The practice also frequently takes instructions from U.S based firms in relation to European and UK trademark matters. White is supported by a cross-departmental team in advising the Michael Carrick Foundation and the Commonwealth Games Federation in relation to commercial exploitation of their IP rights through broadcasting agreements with ITV, sponsorship deals as well as commercial and marketing arrangement in several sporting events. Matt Brown, Paul Lunt and Philip Steele  in the Liverpool office are also recommended.

Hamlins LLP  advises clients in the media, hotel and leisure and retail industries on strategic brand growth, protection and exploitation matters. The practice strengthened its offering in media and data protection with the arrival of Simon Gallant in October 2017. Martin Ochs  focuses on copyright and music IP litigation and continues to work with TRAP to manage counterfeit merchandise. Commercial and IP partner Matthew Pryke 's recent work includes assisting on the commercial and branding merger of several leading modelling agencies, brand licensing arrangement between easyProperty and Fine & Country Limited and licensing and commercialisation of several brands within the Brompton Group of entertainment venues.

The ‚Äėcost-effective, commercial and responsive‚Äô IP team at Simkins LLP¬† is noted for assisting brand-owners on commercial and non-contentious issues as well as on complex trade mark infringement claims.¬† Litigator¬†Jim Dennis¬†is representing Rude Health Foods in an invalidity action case at the UKIPO against the NUDE HEALTH trade mark. Caroline Copeland¬† and Nick Eziefula¬†are recommended for commercial matters.

The team at Simons Muirhead & Burton¬†is led by Maninder Gill, who has a ‚Äėsolid reputation‚Äô advising individual clients and retailers on brand strategy, brand management issues and IP protection matters. ‚ÄėExtremely knowledgeable across all fields',¬†Gill is noted for his expertise in the retail sector, having assisted high-end retailers on cross-border branding strategy¬†and trademark protection issues. In the music industry, he advised Alan Walker and McBusted on trade mark strategy and prosecution against sellers of infringing merchandise. Emma Linch¬†is recommended for media work and Raoul Lumb¬†advises start-ups and digital agencies on their IP matters.

The ‚Äėresponsive, comprehensive and creative‚Äô Taylor Vinters¬† has strengthened its practice with the recruitment of IP dispute expert Gareth Dickson¬† from Cooley (UK) LLP. The¬†‚Äėstellar‚Äô Louisa Dixon¬†heads the group and specialises in brand strategy, clearance and prosecution; she frequently works with multinational brands such as Bridgestone in relation to its UK and EU trademarks. On the contentious side Dickson advises World Trade Centre Association on interconnected trade mark disputes and oppositions in the EU. Jo Eales¬†and Tom Anghileri¬†are also recommended.

The team at Wedlake Bell LLP¬† ‚Äėpunches well above its weight‚Äô and regularly acts for brand-owners in the retail, sports and hotel industries. ‚ÄėExtremely diligent‚Äô practice head Michael Gardner¬† represented Jumeirah Carlton Tower Hotel in a trademark registration dispute against Ritz-Carlton.¬† Adrian Heath-Saunders¬†combines trademarks and advertising with a commercial approach, his recent clients include Surrey County Cricket and Science in Sport. Jonathan Cornthwaite¬† is also recommended.

Womble Bond Dickinson (UK) LLP  merged with U.S firm Womble Carlyle in October 2017 to form Womble Bond Dickinson; the practice is known for its work in the advertising space and advising brand-owners on marketing and IP matters. Practice head Patrick Cantrill is recommended for all soft IP matters and litigation and Nicky Strong  has notable experienced in non-contentious regulatory and advertising compliance work. Highlights include assisting Colgate-Palmolive to defend ASA complaints relating to the Max White Expert range, Tempur-Sealey International on pan-EU marketing materials and advertisements and for advertising regulatory work for Specsavers on several advertising campaigns and the launch of new JCB safety eyewear range. On the contentious side, Cantrill advises the Immediate Media Company Ltd on copyright infringements and portfolio management.

The ‚Äėextremely responsive, knowledgeable and thoughtful‚Äô team at Fox Williams LLP¬†advise fashion and technology sector clients on IP and brand management issues. Simon Bennett¬† count Superdry and AS Watson (Superdrug Stores) as clients. Rosie Burbidge¬†and Amanda Leiu¬†worked with Fenix Outdoor AB to stop the sale of counterfeit Kanken backpacks. On the trade mark side, the team manages the global IP portfolio of Glanbia Performance Nutrition. Burbridge is recommended for soft IP disputes, as is Sarah Redmond¬†for trade mark and design work.

The ‚Äėexcellent and top-notch‚Äô practice at Gordon Dadds LLP¬† handles trademark and enforcement matters.¬† Key contact Matthew Hiscox is ‚Äėextremely experienced in all trademark matters‚Äô. Recent work highlights include assisting Aspen Insurance Holdings Ltd and The Angel Foundation/ Dream Brands with their trademark portfolio management worldwide.¬†David Gore¬†continues to act for Usborne Publishing in relation to contentious trade marks and passing off claims.

Keystone Law has significantly expanded its brand management offering with recruitment of Will Sander from Womble Bond Dickinson (UK) LLP, Rebecca Halford-Harrison from Kemp Little LLP, John Haggis from Sheridans and Jonathan Coad from Lewis Silkin LLP . The multi-disciplinary team specializes in brand management and advertising and marketing work. Work highlights include Ian Down advising on the launch of the Louise Parker Method in a leading high-end retailer, and assisting Life Health Foods with health and nutritional claims on branded products. Vanessa Barnett continues to advise Tesco Mobile on general marketing matters and Lucy Blick-Jones assisted BBC studios with an increasing range of digital marketing work.

Established in July 2017 Purdy Smith  is a niche practice focusing on advertising and marketing law. Mark Smith gained valuable sector experience working in leading City practices and continues to advise established brand-owners and newer market entrants on all aspects of advertising and marketing related matters. His clients includes Expedia, the BBC and Charlotte Tillbury.

Swan Turton LLP  is a boutique practice specialising in media, marketing and advertising law. Charles Swan  is an advertising industry expert and recently assisted J Walter Thompson Ltd with large volumes of global and UK advertising clearance work. The practice also counts Friends of the Earth and Refinery 29, Inc as clients.

TLT  advises retail, financial and technology sector clients on a range of trade mark issues and domain name registration oppositions. London based Nick Fenner  regularly works with tech start-ups, James Touzel advises Compare the Market on cross-border trademark portfolio management, and Graeme Orchison  is acting for Matalan Ltd in an appeal from the UKIPO  against a well-known retail competitor.

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