Based in Hanoi, Baker McKenzie‘s team is praised for its ’outstanding legal expertise’ and regularly advises some of the world’s leading brands and trade mark owners. The firm provides comprehensive counsel on all aspects of IP portfolio management, including acquisition, protection, enforcement, and commercialisation of IP rights, alongside franchising and licensing agreements. The IP and tech practice is also actively involved in shaping Vietnamese IP legislation and the broader legal framework. The practice is co-led by Manh Hung Tran, who frequently advises multinational corporations across all facets of IP, and trade mark expert Hoa Tran who brings extensive experience in brand management, enforcement, domain name disputes, and copyright matters.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘We love working with our Baker McKenzie Vietnam team - they are responsive, creative, and are generally just good people. Our team has worked with other Vietnamese firms throughout our careers, but we have never considered returning to any of them upon inheriting the Baker McKenzie team when we started in-house at our company.’
'We appreciate their foresight and timely advice on urgent matters, their grasp of the detail of the many complex disputes that they manage for us, in a very challenging jurisdiction. They are proactive in anticipating their clients' needs, and suggest protection strategies that complement the ones we've developed in-house. They are generally very responsive, and the level of English proficiency within the team is high.'
- 'We have been working closely with this firm on a range of intellectual property matters, and they have consistently demonstrated outstanding legal expertise and strategic thinking. Their team stands out for their responsiveness and ability to provide practical and business-oriented solutions. Their ability to coordinate across offices makes them a reliable and trusted partner in complex cross-border IP matters.'
- 'Hoa Tran is knowledgeable, experienced, calm, and communicates clearly.'
‘Manh Hung Tran and Hoa Tran have assembled an amazing team. We appreciate their responsiveness to our queries, their out-of-the-box thinking when needed, and that they really understand our business.’
‘We have worked with Hoa Tran on various IP matters and have been impressed by her strong expertise, sound judgement, and practical advice. Hoa is responsive, reliable, and brings strategic insight to complex issues. She is a trusted advisor and a pleasure to work with.’
‘Superior team that is dedicated to providing top-notch work product. Strategic, thoughtful, creative. A pleasure to work with.’
‘Hoa Tran is amazing. She has built a very strong team on whom my company relies for all trademark work - contested proceedings as well as marketplace enforcement. Hoa is strategic, mindful of costs, and an excellent counsellor. ’
Key clients
- Costco Wholesale Corporation
- Harman International Industries, Incorporated
- The Chancellor, Masters and Scholars of the University of Cambridge
- Ho Quang Tri Private Enterprise
Work highlights
Represented a University in trade mark opposition and cancellation cases, focusing on safeguarding the University's IELTS mark from local infringements.
Advised Harman on robust brand protection strategies and action plans to tackle trade mark and design infringements, effectively countering imitations and sophisticated infringers targeting their brands.
Assisted Costco in a trademark opposition proceeding against a very complicated copycat trade mark filed by a local company in Vietnam.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Manh Hung Tran; Hoa Tran