Based in Hanoi, Baker McKenzie advises a broad range of multinational and local clients across sectors on all aspects of managing, protecting and enforcing their IP portfolios. The group regularly represents high-profile trademarks and brand names on issues such as acquisition, enforcement, strategising an commercialisation, as well as on franchising and licensing agreements, and is particularly skilled in litigation and appeals. Head of the firm’s IP and tech practice, Manh Hung Tran is a key contact for international companies in both contentious and non-contentious IP issues, and has expertise in matter such as patents, designs, unfair competition, anti-counterfeiting and domain names. Hoa Tran leads the firm’s trademark practice and has extensive experience in IP issues including brand management, brand enforcement, IP advisory strategies, unfair competition, domain name disputes and copyright matters. The group also includes Dzung Pham who advises across a range of IP matters and is particularly seasoned in IP enforcement, and IP specialist Dat Nguyen.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The Baker McKenzie team have been our trademarks lawyers in Vietnam for several years now, and in that time they have been consistent in the high standard of service and advice they provide. They are proactive in anticipating their client's needs, and suggest protection strategies that compliment the ones we've developed in-house.'
‘Hoa Tran is knowledgeable, experienced, calm and communicates clearly.'
‘They are prompt in their response and their team is staffed well so that the advice can be provided at the right level.'
Key clients
- Starbucks Corporation
- Harman International Industries, Incorporated
- Unilever PLC
- The Chancellor, Masters and Scholars of the University of Cambridge
Work highlights
- Provided strategic advice and action plans for Starbucks on the potential impact of Vietnam's IP Law on its brand management and operations.
- Advised Harman on brand protection strategies and action plans to address trademark and design infringement, as well as combat imitations and sophisticated infringers targeting their brands.
- Successfully handled a significant trademark assignment project for Unilever in Vietnam, involving the transfer of over 700 active trademarks among Unilever's entities.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Manh Hung Tran
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Manh Hung Tran; Hoa Tran
Other key lawyers
Hoa Tran; Dzung Pham; Dat Nguyen