
The advertising, marketing and promotions practice at Kirkland & Ellis LLP covers a wide scope of work, from consumer class action defense and Lanham Act disputes to National Advertising Division (NAD) challenges and FTC investigations. Chicago-based Robin McCue is a prominent voice at NAD conferences and proceedings with her extensive courtroom experience in all related litigation matters. Los Angeles-based Robyn Bladow is a skilled consumer class action litigator, while Washington DC-based Gregg LoCascio and Richard Cunningham and Dallas-based Olivia Adendorff are also noted for their work in advertising litigation and FTC enforcement matters. The team is skilled at handling emergency proceedings, seeking and defending against temporary restraining orders and preliminary injunctions on an expedited basis, and the firm’s attorneys hold technical backgrounds – a key differentiator in matters turning on scientific substantiation. The group has been especially active in the GLP-1 space, serving as lead counsel to Eli Lilly in numerous false advertising lawsuits, while also securing a complete jury defense verdict for Abbott Laboratories in a $250 million-plus consumer class action in California state court. Ross Weisman has retired.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Sector knowledge
Key clients
- Abbott Laboratories
- accessiBe
- Cibo Vita
- Eli Lilly and Company
- Gilead Sciences
- Haleon
- Handi-Foil Corp.
- Instructure
- Oorah Inc.
- Premium Brands
- RoC Skincare
- The Lovsac Company
Work highlights
Representing Eli Lilly in numerous lawsuits across the country regarding the prolific false advertising occurring in the GLP-1 markets
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Gregg LoCascio; Robin McCue; Richard Cunningham
Other key lawyers
Robyn Bladow; Richard Cunningham; Olivia Adendorff

