The advertising litigation practice at Herbert Smith Freehills Kramer covers a wide scope of disputes, from consumer class action defense to National Advertising Division (NAD) challenges and Lanham Act disputes. The team has advised global brands on false advertising consumer class actions brought under state consumer law as well as false advertising disputes brought under the federal Lanham Act. It also assists clients with disputes prevention, advising on clearance and claim substantiation. The team is based in New York and spearheaded by commercial litigator Norman Simon. Simon is well-versed at bringing challenges before the NAD and the National Advertising Review Board (NARB) as well as representing clients in false advertising disputes. Boaz Cohen is skilled in handling advertising litigation as well as investigation and enforcement proceedings. Civil litigation specialist Eileen Patt also handles false advertising cases, consumer class actions, advertising clearance and claim support.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
‘The practice is unique for its senior‑led, hands‑on model paired with sharp, commercially grounded judgment. The team excels at navigating NAD, network, and litigation tracks in parallel, distilling complex issues into clear strategic forks - what each path means for risk, timing, leverage, and business outcomes. Their depth, responsiveness, and ability to frame decisions in practical, forward‑looking terms set them apart.'
‘Norman Simon pairs senior‑led, hands‑on leadership with crisp drafting. He runs NAD, network and litigation tracks in parallel, reducing complexity to clear forks on risk, timing and leverage. Boaz Cohen complements that with capacity to develop deep industry expertise, translating technical narratives into persuasive filings and assembling evidence quickly.'
‘This practice stands out for its depth of technical expertise in the telecommunications space and its ability to translate highly complex regulatory and engineering issues into clear, actionable legal advice. The team excels at tackling novel and technically demanding challenges that many firms struggle to address efficiently, particularly where law, network architecture, and rapidly evolving regulatory frameworks intersect.'
‘Norman Simon is outstanding. He brings thoughtful, creative ideas to complex problems and approaches issues with a practical, business-oriented mindset. Boaz Cohen’s technical knowledge is truly stunning. His command of the underlying technology and engineering concepts is a significant differentiator and adds enormous value to the team’s legal analysis.'
Key clients
- British American Tobacco p.l.c.
- Dyson
- ExxonMobil
- Johnson & Johnson
- Kenvue
- The Procter & Gamble Company
- Revlon
- Sirius XM Holdings Inc.
- SPD Swiss Precision Diagnostics GmbH (Clearblue)
- T-Mobile US, Inc.
- TrueCar
Work highlights
Represented P&G in Marshall v. The Procter & Gamble Co. at al., a putative class action complaint.
Represented BAT in Bell v. R.J. Reynolds Vapor Co., et al., a putative class action alleging that Vuse brand vaporizer devices were misleading advertised as carbon neutral.
Represented Dyson in Tevis v. Dyson Direct, Inc., a putative class action alleging violations of California state law regarding express warranties.
Lawyers
Hall of Fame
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Leading partners
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Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Norman Simon
Other key lawyers
Boaz Cohen; Eileen Patt