United States • Intellectual property
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Trademarks: litigation

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DLA Piper LLP (US)

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Regarded for its ability to provide ‘creative solutions’ and their ’in-depth knowledge’, DLA Piper LLP (US) operates for a panoply of clients in relation to opposition and cancellation proceedings, right of publicity disputes and trademark issues arising from emerging technologies. Leading from the firm’s New York office, Tamar Duvdevani routinely represents clients before the Second Circuit and district courts, covering a diverse host of trademarks, trade dress and digital media issues. San Francisco’s Gina Durham demonstrates prowess handling matters on a global scale, particularly in relation to emerging tech, while San Diego’s Melissa Reinckens is notably capable in the false advertising sphere. Kevin Fee, who is based in the firm’s Washington DC office, is regularly entrusted by financial institutions, retailers and consumer products manufacturers.
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Testimonials

Collated independently by Legal 500 research team.

  • ‘They can develop creative solutions without breaking the business. This is a fine skill which requires the lawyers to understand the nuances of our business while providing counsel which tracks applicable regulations. This in-depth knowledge of our brands creates uniformity and consistency leading to an efficient business.’

  • ‘This practice stands out for its client-first approach, personalized strategies, and problem-solving. They go beyond the traditional "one-size-fits-all" model.'

  • 'The team's strengths lie in its depth of expertise, collaborative approach, and commitment to clear communication.'

  • 'Clients like myself benefit from a multidisciplinary perspective and direct access to seasoned attorneys who provide practical, results-driven guidance.’

  • ‘The people I work with are strategic thinkers, responsive, and committed to helping me with anything and everything relating to my clients. They go beyond legal advice to offer practical, forward-thinking solutions and they can anticipate/point out possible future challenges. Their proactive communication ensures I’m always informed and confident in next steps.'

  • ‘Ben Mulcahy is exceptional in this space. He provides high quality counsel and deep expertise in all things related to promotions, talent, entertainment.’

Key clients

  • Nike, Inc.
  • Tigercat International Inc.
  • Home Depot, Inc., The
  • SaganWorks Inc.
  • The Estate of Jackie Robinson
  • Coinbase Global, Inc.
  • TJX Companies, Inc. (TJ Maxx)
  • Hill's Pet Nutrition
  • General Cigar Company, Inc.
  • ASTM International

Work highlights

  • Represented Nike in a trademark infringement lawsuit against The Shoe Surgeon and its principals for exceeding permitted uses of Nike’s brand in shoe customization.
  • Represented Hill’s Pet Nutrition in a class action lawsuit filed by KetoNatural, seeking over $2bn in damages.
  • Defended Dick’s Sporting Goods, BSN Sports, and Nike in trademark litigation brought by Landon T. Jones, who claimed common law trademark rights in the term "Ballin."

Lawyers

Practice head

Tamar Duvdevani

Other key lawyers

Gina Durham; Melissa Reinckens; Kevin Fee; Ben Mulcahy