Baker McKenzie Switzerland SA is chosen by luxury, consumer goods, life sciences, technology and media companies for its ‘client-focused and highly strategic’ approach to trade mark, copyright, design, patent and broader brand protection matters. The team is led by the ’strategic, clever and relentless’ Eva-Maria Strobel, whose practice encompasses brand management and international enforcement for major global companies. Michael Treis brings a seasoned command of both contentious and advisory work. The group also benefits from the contributions of Fabienne Bretscher, who is active across the full range of soft IP, with an emphasis on prosecution and enforcement efforts.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Testimonials
Collated independently by Legal 500 research team.
- 'Highly knowledgeable and close to the client and their needs.' \n‘We especially work with and appreciate Eva-Maria Strobel, who is a good strategist and very enthusiastic, and client and business-oriented.’ \n‘I have worked with Eva-Maria Strobel on Swiss trade mark matters. Her knowledge extends far beyond Swiss law and encompasses international IP law. She is an excellent strategist and sees the big picture.’ \n‘One of Baker McKenzie's strengths is their global presence.’ \n‘Fabienne Bretscher's work is excellent, she's responsive and a pleasant person to work with. When I think of trade mark matters in Swtzerland, I think of Fabienne.’ \n‘The Baker McKenzie team in Switzerland is client-focused and highly strategic. They get the fundamentals right: responsive, business-savvy. I go to them with my most difficult problems.’ \n‘Eva-Maria Strobel is at the top of her game and widely regarded as one of the best trade mark lawyers in Europe. Strategic, clever and relentless. A standout on the Zurich team, Nadine Charrière thinks clearly and writes persuasively.’ \n‘Baker McKenzie's fashion law and IP practice is unique and robust. This firm stays ahead of the curve by providing us with industry updates. Their global capabilities are comprehensive and impressive.’
Key clients
- Abbott
- Abbvie
- Acer Incorporated
- Adagene AG
- Alere Inc./Alere Switzerland GmbH
- Apple
- Applied Materials
- Asahi Group Holdings
- Astellas Pharma
- Banque Lombard Odier
- Bath and Body Works Inc.
- Belron/Carglass
Work highlights
Supported Grupo Bimbo in relation to the registration of its BIMBO formative marks in Switzerland.
Supported Stance in litigation regarding an alleged infringement of Burlington’s design, which involves two pending proceedings in Switzerland, as well as pending proceedings in France.
Advised CureVac N.V. on restructuring its existing collaboration with GSK plc into a new licensing agreement.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Eva-Maria Strobel
Other key lawyers
Michael Treis; Julia Schieber; Nadine Charrière; Fabienne Bretscher; Johanna Moesch; Carolyn Ramsteiner