Pérez-Llorca offers its diverse client base full-spectrum IP counsel, prosecuting and protecting the trade mark portfolios of several multinational companies. Additional expertise lies in licensing and franchise agreements as well as strong litigation capabilities, frequently applied in forming defence strategies for complex infringement claims. Alberto Pliego is the key contact of the firm’s IP department and supports clients in designing, structuring and implementing franchise and licensing agreements alongside traditional IP issues. Pablo Hooper is a seasoned attorney in the market, specialising in strategic litigation and transactional work related to the licensing and protection of IP rights. The individual expertise extends to comprehensive associate support with Lirio Salgado, Manuel Gutierrez and Constantino Aquique in the senior position.
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Phone
+52 55 5202 7622
Email
Profile

Profile

Position

Partner at Pérez-Llorca México

Career

Pablo Hooper is partner of Pérez-Llorca and member of the firm's Executive Committee. He‘s widely recognized as a leading intellectual property lawyer in Mexico and abroad. Pablo has nearly 31 years of experience advising local and multinational companies in a variety of industries on intellectual property, trademark, copyright, franchising, and entertainment matters. His practice stands out for its legal advice in strategic litigation for the defense and protection of intellectual property and franchises.

Pablo  has developed a specialized transactional approach by identifying risks and negotiating contracts that involve a significant component in the licensing of intellectual property rights and franchising in Mexico and Latin America where he has represented clients in complex deals.

For years Pablo has been a speaker in several national and international events, taking part in more than 100 conferences in Mexico, as well as in over in more than six countries across continents.

Pablo is also Professor of Intellectual Property for both Undergraduate and post-graduate levels at Universidad Panamericana as well as at Post-graduate level at Escuela Libre de Derecho.

Languages
Spanish and English
Memberships
He’s also founding member and former president of Fundación Gonzalez Calvillo, leading programs to promote the rule of law in Mexico, the culture of lawfulness and pro-bono work. His success stories include advising the Bank of Mexico on intellectual property matters, the creation of the Mexican Ministry of Culture, and incorporating ANADE's first Sports, Entertainment and Culture Committee.
Education

A graduate from Universidad Panamericana in Mexico City, Pablo has relevant postgraduate studies in Mexico and abroad focused on Intellectual Property, Franchising, Licensing, Mediation and Entertainment Law at Franklin Pierce Law Center (Concord New Hampshire), Escuela Libre de Derecho de Mexico, Universidad Panamericana and the Centro de Extensão Universitaria in São Paulo, Brazil.

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Testimonials

Collated independently by Legal 500 research team.

  • 'We commenced our collaboration with this firm recently, but are already impressed by the quality of their work, the attention to the clients' (and our) needs and the responsiveness.'
  • 'Alberto Pliego is our contact, and we are very happy with his thoroughness and sound legal advice.'

Key clients

  • Accor
  • Aldo Group International Ag

Work highlights

Served as the strategic counsel for Thor Urbana, a real estate investment and development company, in all intellectual property matters in Mexico.