Greenberg Traurig, S.C. is a destination firm for contentious antitrust issues, with strong expertise in litigation and administrative proceedings, including representation in illegal merger allegations and Article 94 investigations, and fine revocation for cartel conduct. The competition group has obtained resolutions before both specialised federal courts and the Supreme Court, and also excels in advisory and transactional work, boasting a strong track record in pre-merger filing approvals. Practice co-heads Victor Manuel Frías Garcés and Miguel Flores Bernés have vast expertise in the field. Bernés’ previous experience as a commissioner with COFECE gives him an edge in developing defence strategies to represent clients before specialised competition courts; while Frías Garcés has handled numerous internal investigations regarding anti-corruption and data privacy issues, and also - as a leading authority in corporate M&A - handles merger notifications. Promoted to shareholder in January 2025, Rocío Olea Salgado's practice is centred on competition and business law in the technology and e-commerce sectors. Primary support is provided by senior associate Valery García Zavala, whose antitrust knowledge stretches across the pharmaceutical, financial and telecoms industries. Former senior associate Abel Rivera Pedroza left the team in June 2024 to establish his own practice.
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Profile
Work Department
Corporate
Position
Shareholder
Career
The practice of Victor Manuel Frías is focused on commercial law, including competition, mergers and acquisitions and arbitration.
On the competition side, Mr. Frías has represented clients in numerous cartel investigations before the Competition Commission in different industries for over 20 years. He frequently represents clients in pre-merger filings. Mr. Frías has been ranked by different publications as one of Mexico’s premier competition attorneys. He often appears before Mexico’s Federal Specialized Courts in Competition and Telecommunications matters.
On the M&A front, Mr. Frías has also been ranked as one of Mexico’s leading attorneys. In 2017, he closed the largest acquisition in Mexico for over $2.3 billion. He has represented acquirors (both Mexican and foreign), targets, and investment funds in a large number of acquisitions, takeovers, and joint ventures. He also counsels clients on a broad range of corporate and business-related matters, including corporate governance, corporate compliance matters and internal investigations. Mr. Frías has had substantial transactional involvement in numerous industries, including health care, information technology, retail, and the food industry. He has been ranked by Who’s Who as one of Mexico’s premier attorneys in IT matters.
Mr. Frías’s experience in commercial arbitration includes disputes involving contracts, construction, and corporate law. In a matter that is frequently reviewed by specialized literature in Mexico, he obtained an award in excess of $350 million on behalf of an international EPC contractor in an ICC arbitration against Mexico’s national oil company involving claims of delay and additional costs incurred in the design and construction of an offshore oil and gas production platform.
Capabilities
Corporate
Antitrust Litigation & Competition Regulation
Latin America Practice
International Arbitration & Litigation
Food, Beverage & Agribusiness
Admission to Practice
Mexico
Languages
Spanish, Native
English, Fluent
Education
- Law Degree, Escuela Libre de Derecho, Mexico City, D.F., Mexico, 1995
- Postgraduate degree, Tax, Escuela Libre de Derecho, Mexico City, D.F., Mexico, 1999
- LL.M., University of Chicago Law School, 2000
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Testimonials
Collated independently by Legal 500 research team.
‘They are reliable and are there if something is missing. They make decisions and communicate well.'
‘Natalia Mejia and Miguel Flores make a good, well-organised team.'
'Greenberg Traurig's antitrust and competition law team is highly competent, dedicated, and provides timely and accurate guidance.'
'Both Miguel Flores Bernes and associates Valery García Zavala are very capable lawyers who are committed to their clients. They provide personalised attention to clients' needs and offer prompt and relevant responses to any questions.'
Key clients
- AICM - Mexico City Internacional Airport Baja Ferries Nadro Regio Gas / Amexgas / Jebla Asociación Mexicana de la Industria Automotriz (AMIA) Middleground Capital Cargill Jumex Stiva Holiday Inn Vacation Club
Work highlights
Represented Mexico City International Airport (AICM) before the Specialised Federal Courts after an accusation of abuse of dominance by the Competition Commission.
Acted as Cargill’s counsel in Article 94 investigations into the Mexican corn and corn flour markets triggered by the Mexican Competition Commission.
Represented Jumex, a leader in the Mexican beverages market, in the negotiation of a joint venture with Arizona, a US leader in the tea market, to manufacture and distribute its products in Mexico.