DLA Piper handles commercial and corporate matters for advertising and marketing agencies, organisations, and brands. The team is particularly noted for its work in the sports sector, excelling at advising clients on sponsorship deals and virtual advertising at major events. It is also well-known for its cross-border promotional marketing expertise, including assisting clients with prize promotions. Practice head Nick Fitzpatrick is a go-to lawyer for sports rights’ holders and broadcasters, assisting with sponsorship, brand exploitation, and advertising issues. John Wilks is the main name to note for advertising and marketing law expertise.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘DLA Piper are always quick to respond and thorough and diligent in their contracting.'
'They are understanding of our business needs and work with the best intentions for our company.'
'They have great commercial awareness within the industry, and are flexible in appreciating that we often have slightly different requirements.'
'The staff are friendly, personable, and easy to talk to.'
'I never get the feeling that we are asking too much of them, even when we have a week with a particularly heavy workload. They communicate deadlines well.'
Key clients
- Aviva
- Discovery Communications LLC
- Liberty Global
- Cathay PacificN
- Merlin Attractions Operations Limited
- Coupang
- LEGO
- ITV
- The Football Association Premier League
- UEFA
Work highlights
Advised Aviva on its long-term partnership with Manchester City Council and Factory International, which includes landmark support for Manchester’s new arts and culture venue.
Advised WarnerBros Discovery and Liberty Global on the sale of their jointly-owned production house, All3Media.
Advised Dentsu Group Inc. on its agreement to acquire the global omnichannel marketing production company Tag Worldwide Holdings Ltd (Tag) from Advent International.
Practice head
Nick Fitzpatrick
Other key lawyers
John Wilks