DLA Piper handles commercial and corporate matters for advertising and marketing agencies, organisations, and brands. The team is particularly noted for its work in the sports sector, excelling at advising clients on sponsorship deals and virtual advertising at major events. It is also well-known for its cross-border promotional marketing expertise, including assisting clients with prize promotions. Practice head Nick Fitzpatrick is a go-to lawyer for sports rights’ holders and broadcasters, assisting with sponsorship, brand exploitation, and advertising issues. John Wilks is the main name to note for advertising and marketing law expertise.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘DLA Piper are always quick to respond and thorough and diligent in their contracting.'

  • 'They are understanding of our business needs and work with the best intentions for our company.'

Key clients

  • Aviva
  • Discovery Communications LLC

Work highlights

Advised Aviva on its long-term partnership with Manchester City Council and Factory International, which includes landmark support for Manchester’s new arts and culture venue.
Practice head

Nick Fitzpatrick

Other key lawyers

John Wilks