Gowling WLG excels in assisting global and domestic brands and advertisers with advertising, marketing, and promotion-related matters. The firm is well-versed in environmental advertising and often guides clients through ESG regulations and greenwashing claims. It is also highly capable of managing regulatory complaints, coordinating promotions and sponsors, and launching new marketing campaigns, as well as advising on digital marketing issues. The firm has specific expertise in sports and event marketing mandates, aiding clients with sports marketing deals and high-profile sponsorships, in addition to talent partnerships. Practice head Dan Smith is an advertising law specialist with a wealth of experience in advising global brands, rights holders, and agencies. He is an expert in greenwashing, generative AI, influencer and affiliate marketing, and digital media. Zoe Pearman is noted for her work advising domestic and international clients in the retail, food, and automotive sectors on marketing issues.
Legal 500 Editorial commentary
Key clients
- Volkswagen Group
- Weetabix
- Carlsberg Marstons
- Premier Foods
- Oxfam
- Volvo
- Wickes
- Farfetch
- General Motors
- Flora Foods Group
Work highlights
Advised General Motors (Cadillac) on their high-profile re-entry into the European market with their Cadillac electric vehicle offering.
Advised Flora Food Group on all aspects of its global media agency procurement.
Advised Audi, Volkswagen, Seat, Skoda, and Cupra on advertising compliance across numerous high-profile electric vehicle launches.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Dan Smith
Other key lawyers
Zoe Pearman