
Known by its clients for providing 'a wide range of explanations and solutions', Gianni & Origoni’s intellectual property practice, led by Massimo Sterpi, advises clients in the fashion, food retail, and hospitality sectors on the protection of trade marks, patents and copyright, as well as the strategic management of IP assets. Sterpi focuses on internal IP regulations, software copyright and trade mark enforcement, and clearance for AI platforms and acquisitions. Francesca Fosson advises on trade mark and copyright infringements matters for art and tech clients, including licence renegotiation and counterclaims. Nino Di Bella and Raffaello Stefano De Marco are also key members of the team.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- ‘Gianni & Origoni is a strong litigation firm in Italy. I rely on them for some of my biggest clients for a thorough understanding of trade mark infringement.’
- ‘We work with Massimo Sterpi, who is an excellent litigator. He is well versed in trade mark and copyright law, and having him on your side in a litigation is always an advantage.’
- ‘Gianni & Origoni has proven to be a strategic legal partner for us, particularly in the areas of intellectual property. What makes the firm unique is its ability to combine deep legal expertise with a pragmatic, business-oriented approach, which perfectly aligns with our dynamic and innovation-driven environment.'
- 'The team is highly responsive and capable of managing complex cross-border matters, offering customised solutions that reflect a deep understanding of our operational priorities.’
- ‘Working with Raffaello Stefano De Marco has been a truly valuable experience for us. Raffaello stands out for his ability to combine deep legal expertise with a pragmatic, solution-oriented mindset. What sets Raffaello apart from other professionals is his proactive approach: he anticipates potential risks and regulatory nuances, ensuring that our legal position remains solid and forward-looking.
- 'Raffaello's collaborative style, attention to detail, and ability to distil legal complexity into concrete advice have made him a trusted advisor on numerous strategic initiatives.’
- ‘The team offers a wide range of explanations and solutions. Compared to other firms, the team is very responsive and flexible, despite the firm's size. They also have international coverage.’
Key clients
- Adidas
- Bottega Veneta
- Canali
- DSQUARED2 Group
- Fondazione Ligabue
- Fondazione AGO
- Fondazione Cassa di Risparmio di Modena
- Globeride, Inc formerly Daiwa Seiko Corporation
- Heirs of Diego Armando Maradona
- Heirs of Marc Chagall
- Lexroom Srl
- Nan Goldin
- Netflix
- Philip Morris
- Poste Italiane Spa
- Richard Ginori S.p.A.
- Tristar Pictures
- UniCredit
- Vimeo Inc
- Visura Spa
Work highlights
Assisted the National Biodiversity Future Centre in drafting the IP regulations to rule the ownership, management, exploitation and valorisation of any IP generated by its partners.
Assisted FACEGYM INC in the protection of its trade marks as well as in the business development within Italy, including the evaluation of franchising opportunities.
Assisted Ravensburger in ongoing litigation before the Court of Milan concerning the copyright protection of the board game 'Reazione a Catena'.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Massimo Sterpi
Other key lawyers
Nino di Bella; Francesca Fosson; Raffaello Stefano De Marco

