Baker McKenzie maintains its position as a high-profile firm within IP, frequently sought out for its expertise in handling IP matters in commercial transactions and is particularly active in trade mark and patent disputes. The firm displays great experience in handling cross-border matters for its global clientele, whilst operating across multiple sectors. Isabella Liu, who is head of IP and technology, leads the team with a vast knowledge of patent and design protection and is recognised within the pharmaceuticals sector. Ruby Chan excels in brand protection and IP acquisitions, whilst Loke-Khoon Tan is well-regarded for handling IP matters in the consumer goods and retail industry, and is particularly noted for representing clients against counterfeiters.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team consists of trade mark experts who are good in different jurisdictions and could provide precise advice and solutions when you have doubts or encounter difficulty during trade mark registration.’
‘Ruby Chan has been the firm's most supportive member, taking care of our brands' trade marks from the start. She would advise on our trade mark strategy, taking business factors into consideration, to propose the best way and timing to proceed with our registrations.’
Key clients
- International Fruit Genetics
- Subway
- Wolverine World Wide, Inc.
Work highlights
- Advised Subway on its new master franchise agreement with Shanghai Fu-Rui-Shi Corporate Development Co., Ltd. (FRS), to significantly expand its presence in Mainland China.
- Advised Wolverine World Wide, Inc. in its sale of the Hush Puppies intellectual property portfolio, including trade marks, patents copyrights and domains in Mainland China, Hong Kong and Macau to Beijing Jiaman Dress Co., Ltd.
- Helped to secure a landmark win for International Fruit Genetics (IFG) in a plant variety right (PVR) infringement case in Yunnan, China.
Lawyers
Hall of fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Isabella Liu
Other key lawyers
Loke-Khoon Tan; Ruby Chan