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Taylor Wessing

Taylor Wessing

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Germany • Intellectual property

2

Unfair competition

Backed by a strong international network, Taylor Wessing covers the full spectrum of unfair competition and advertising law, assisting with everything from campaign design and compliance to cross-border disputes. The team is particularly well regarded for its work on misleading and comparative advertising, influencer marketing, brand hijacking, counterfeiting, and increasingly, green claims. Olaf Gillert leads the firm’s trade marks, advertising, and design practice, with Andreas Bauer as the central figure in unfair competition matters. Bauer advises on advertising strategy and cross-media campaigns, guiding clients through planning, implementation and defence.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Taylor Wessing has a dedicated and very knowledgeable team that provides feedback on various legal subject matters such as media and platform regulation, consumer protection, minor protection and copyrights. The team continues to find a good balance between providing sound legal advice and offering pragmatic solutions.’
  • ‘The individuals that I work with continue to make themselves available on short notice (if required) and are very engaged, in particular Thorsten Troge. They provide excellent legal advice and have in-depth market knowledge in the digital and tech sector, which we value very much.’
  • ‘Everybody from the team is just very business-oriented, quick, and of course very nice. Even in extremely intense situations, it's always a good workaround. ’
  • ‘I more than appreciate Thorsten Troge as our go-to lawyer in this area. He is a solution-oriented, business-focused lawyer with high expertise in his area. Also, he is easy to access.’

Key clients

  • Check 24
  • TEDi
  • Villeroy & Boch
  • Woolworth
  • Dachser
  • Scotch Whiskey Association

Work highlights

Advising Woolworth in strategic guidance on green advertising and domain disputes.
Representing Dachser on unfair competition law matters, including compliance with green advertising regulations and mitigation of legal risks.
Representing Villeroy & Boch in unfair competition matters to protect their brand identity in the consumer goods sector.
Practice head

Olaf Gillert

Other key lawyers

Thorsten Troge; Andreas Bauer

Comparative Guides