Grünecker stands out for a strong competition expertise which it applies in contentious and non-contentious matters concerning anti-competitive imitations and advertising issues. The group has further experience in advising on trending topics such as greenwashing and influencer marketing and assists clients with licensing agreements and adjacent trade mark, copyright and personality rights.
Holger Gauss focuses on the fashion, pharmaceutical and media sectors, while
Anja Franke is particularly popular with clients from Asia. Philipp Strommer and Nicolás Schmitz left the firm in January 2025 to found Epic Legal.