Dentons Paz Horowitz ‘provides an excellent service in trademark searches and solutions to problems that may arise in the registration process’. The group is a popular choice for clients wishing to protect their trademarks from infringement in Ecuador, as well as those looking to secure coexistence agreements for trademark registrations. The firm’s presence throughout the Latin American region makes it well placed to assist with international clients, including household names such as Starbucks. Indeed, Bruce Horowitz boasts an international network and excels in trademark matters, with a breadth of work spanning to non-traditional trademarks, including sound marks and tactile marks. Horowitz leads the department alongside directors Verónica Chiriboga and Mónica Cortez Izurieta, who focus on portfolio management and IP portfolio optimisation, respectively.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
- 'Their efficiency, sense of responsibility, and professionalism.'
- 'The team provides an excellent service in trademark searches and solutions to problems that may arise in the registration process.'
Key clients
- Starbucks Coffee Company
- Neal, Gerber & Einsenberg
- Banco Solidario
- Quifatex
- Reybanpac Rey Banano Dec Pacifico
- Excelag
- Lacec
- Adama Andina
- Adama Agan
- Adama Andina
- Adama Celsius
- Adama Chile
- Adama Irvita
- Adama Makhteshim
- adama quena
- Adama Agan
- Adoro Cosmetics
- Aeroenlaces Nacionales
- Aerotranportes Insulares
- Agadir Properties
Work highlights
Successfully represented an international client in administrative and criminal proceedings to defend its intellectual property rights in Ecuador, ensuring brand protection and market presence.
Assisted a company with negotiations for coexistence agreements, avoiding lengthy administrative and judicial processes.
Assisted a client with a coexistence agreement with a supermarket chain, preventing a dominant market position from creating unfavourable conditions for the client.
Practice head
Bruce Horowitz; Verónica Chiriboga; Monica Cortez