Pino Elizalde Abogados‘ IP team is ’focused on protecting and managing its clients’ intangible assets’ and is highlighted for its ability to combine ‘technical expertise, legal creativity and personalised attention’. Led by Daniel Pino and Fernanda Guzmán, the group maintains a strong presence in trademark registration and portfolio management. Founding partner Jaime Arosemena is in charge of the firm’s IP trademark and patent prosecution and litigation practice, while associate María Ritha Guillén is a versatile practitioner, splitting her time between the firm’s Quito and Guayaquil offices and commended for her strategic approach.
Legal 500 Editorial commentary

Accolades

Client satisfaction

Testimonials

Collated independently by Legal 500 research team.

  • 'Pino Elizalde is a law firm distinguished by its innovative approach and commitment to excellence.'
  • 'The team combines experience and agility, offering personalised and effective legal solutions. The practice is characterised by clear communication and exceptional dedication to its clients, always ensuring the best results. Furthermore, they have incorporated advanced technology and inclusive practices, improving both the efficiency and diversity of the team.'
  • 'The firm's lawyers stand out for their unwavering commitment to excellence and a highly personalised approach that ensures effective solutions tailored to each client. Jaime Arosemena stands out for his ability to handle complex cases with a combination of precision and creativity, always seeking the best results. María Ritha Guillén is recognised for her dedication and ability to provide close and detailed support, ensuring that each client feels supported at all times. These qualities, along with their work ethic and strategic approach, differentiate them from their competitors, guaranteeing exceptional legal service.'
  • 'Personalised attention to detail. I believe they have a robust team prepared to best handle clients' requests, looking out for their interests. They are knowledgeable and proficient in the current regulations applicable to each case.'
  • 'Their extensive knowledge and excellent handling of client cases. Jaime Arosemena is outstanding in his work related to this area.'
  • 'The intellectual property practice of Pino Elizalde Abogados is distinguished by its highly specialised approach, focused on protecting and managing its clients' intangible assets with a deep understanding of both the legal context and the business challenges of each sector. What makes this practice unique is its combination of technical expertise, legal creativity, and personalised attention to its clients. The IP team differentiates itself from other firms due to its ability to offer highly specialised service, with an attention to detail that is not always easy to find in larger firms. Their ability to handle complex cases with a practical and accessible approach, coupled with their commitment to innovation, allows them to be at the forefront of industry best practices. Furthermore, their integration of advanced technology for intellectual property management sets them apart.'

Key clients

  • Anheuser-Busch Inbev
  • Omarsa
  • The Tesalia Springs Company
  • Industrial Pesquera Santa Priscilla
  • Holcim Agregados
  • Hancock Prospecting
  • KCA Deutag
  • Laboratorios Dr A Bjarner
  • Transforma
  • Mobiliare Latam
  • Frutadeli
  • Assistecviajes

Work highlights

Advised Laboratorios Bjarner on the management of its trademark portfolio comprised of 200+ distinctive signs.
Advised Frutadeli on the filling and procurement of its trademark portfolio in Ecuador and 27 other jurisdictions.
Advised Smartfit Escola de Ginastica e Danca on the protection of its gyms trademark Smart Fit against potential infringements in Ecuador.

Practice head

Daniel Pino; Fernanda Guzmán