Pino Elizalde Abogados‘ IP team is ’focused on protecting and managing its clients’ intangible assets’ and is highlighted for its ability to combine ‘technical expertise, legal creativity and personalised attention’. Led by Daniel Pino and Fernanda Guzmán, the group maintains a strong presence in trademark registration and portfolio management. Founding partner Jaime Arosemena is in charge of the firm’s IP trademark and patent prosecution and litigation practice, while associate María Ritha Guillén is a versatile practitioner, splitting her time between the firm’s Quito and Guayaquil offices and commended for her strategic approach.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- 'The team combines experience and agility, offering personalised and effective legal solutions. The practice is characterised by clear communication and exceptional dedication to its clients, always ensuring the best results. Furthermore, they have incorporated advanced technology and inclusive practices, improving both the efficiency and diversity of the team.'
- 'The firm's lawyers stand out for their unwavering commitment to excellence and a highly personalised approach that ensures effective solutions tailored to each client. Jaime Arosemena stands out for his ability to handle complex cases with a combination of precision and creativity, always seeking the best results. María Ritha Guillén is recognised for her dedication and ability to provide close and detailed support, ensuring that each client feels supported at all times. These qualities, along with their work ethic and strategic approach, differentiate them from their competitors, guaranteeing exceptional legal service.'
Key clients
- Anheuser-Busch Inbev
- Omarsa
Work highlights
Advised Laboratorios Bjarner on the management of its trademark portfolio comprised of 200+ distinctive signs.
Practice head
Daniel Pino; Fernanda Guzmán