The group at Baker McKenzie works with leading multinational technology companies, with key clients including Meta, Google and Oracle. The team advises on the full spectrum of TMT mandates, spanning transactional, contentious and compliance matters. Co‑head Guillermo Cervio is experienced in regulatory compliance and cross‑border data governance issues, and is also active in TMT disputes. Fellow co‑head Martín Roth focuses on technology and privacy matters, with particular expertise in software licensing terms, data protection policies, as well as IT and AI‑related issues. Roberto Grané concentrates on M&A transactions in the technology sector, and is also proficient in advising on data governance matters. Associate Catalina Beñatena is also a key team member, with expertise in consumer law, IP risk and e‑commerce mandates.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- The legal team at Baker with whom we have a relationship is highly qualified in regulatory, legal, and business knowledge, providing a distinct advantage when advising or assisting us in M&A matters. They are always available and enjoy a high level of client satisfaction.
- The added benefit is the personalized service. With Martin Roth, for example, you feel completely at ease thanks to his professionalism, expertise, and personal touch. He's a professional who is thoroughly familiar with regulations and the latest trends, a great team player, and has excellent networking skills. He also has a practical, business-oriented approach. Thanks to him, I've sought the firm's services in other areas.
- At Baker McKenzie, I found excellent professionals with extensive knowledge in every area where I needed their services, and they provided a very personal touch. That's why I choose them over the rest, and I will continue to do so. They are professionals who stay up-to-date with the latest developments and trends.
- Dr. Martin Roth, along with Catalina Beñatena from Baker McKenzie in Buenos Aires, have demonstrated remarkable adaptability and flexibility, enabling them to deliver the highest level of excellence in their advisory services and the drafting of contract documentation, DNA agreements, and shareholder agreements. We value not only their meticulous and outstanding professional contributions, but also their personal touch, understanding, and the trust they have placed in our company by advising and supporting us during the very early stages of our development.
- Solid and professional teams, tailored to the client's needs and at the forefront of industry innovations and changes. They have provided us with advice, guidance, and key information for the company's relationships, enabling it to perform at its best and reach its full potential. They have fostered a feedback environment essential for building trust and alliances within the sector, as well as forging key partnerships for development and investment.
- Guillermo Cervio is always well prepared to assist us with any matter and has deep local expertise, making him a truly reliable partner. Catalina Benatena is a shining star and is on time and on top of the subjects.
Key clients
- AB InBev
- Adaptable T
- Amdocs
- Amcor
- American Airlines
- Argenova
- Audi
- Baxter
- Bank of America
- Booking
- CHS Inc
- Cogent Communications
Work highlights
Advised Meta Platforms on an integrated TMT strategy in Argentina, managing high-volume regulatory correspondence, media agreement non-renewals, and electoral advertising compliance through standardised workflows and risk mitigation frameworks.
Provided Netflix with comprehensive regulatory advice for OTT and streaming operations in Argentina, including tax filings, audiovisual compliance, and consumer law obligations, enabling consistent governance and scalable market engagement.
Assisted Iridium, Cogent, Sprint and SES with satellite and ISP licensing in Argentina, delivering regulatory strategy, filings, and compliance playbooks to support market entry and operational readiness for carrier-grade connectivity.
Lawyers
Hall of Fame
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Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Catalina Beñatena
Practice head
Guillermo Cervio; Martín Roth
Other key lawyers
Catalina Beñatena; Roberto Grané; Valentina Biondi