Advertising, Marketing & Promotion Comparative Guide

1 Legal framework

1.1 What are the main legislative and regulatory provisions that govern advertising in your jurisdiction?

There are no specific advertising laws in Zimbabwe. However, advertisers must adhere to general laws relating to:

• intellectual property;
• unfair trade practices and competition;
• food;
• drugs;
• alcohol;
• gambling;
• tobacco;
• pornography;
• the environment;
• health and safety; and
• security.

Furthermore, and more recently, numerous city councils and rural district councils across Zimbabwe have been passing advertising bylaws that require members of the public to be granted permission by the council before putting up ads in public spaces.