The corona virus global pandemic may have depressed economic
activities, however for many small to medium enterprises (SMEs) it
presented a unique opportunity to disrupt markets and take over
market share traditional occupied larger corporations. Most SMEs
adopted and utilised agile and innovative means such as digital
marketing across various social media platforms. Whilst online
shops or variants thereof are likely to be the way hoards of
consumers within, and indeed outside of Zimbabwe, will make
reliance upon as the digital economy continues to take root within
Zimbabwe; such enterprises should remain cognizant of consumer
rights and operating in a manner that does not contravene the
same.
