On June 20, 2023, Vietnam's new Law on Protection of
Consumers' Rights ("CPL 2023") was officially
promulgated, followed two days later by a new Law on E-Transactions
("LOET 2023"). The new laws, which will both take effect
from July 1, 2024, replacing the CPL 2010 and the LOET 2005,
respectively, provide new regulations for e-commerce platforms and
will impact e-commerce activities in Vietnam. Some of the more
significant changes are outlined below.
Law on Protection of Consumers' Rights
Regulation of offshore entities: Previously, the CPL
2010 regulated only organizations and individuals in the territory
of Vietnam. Under the CPL 2023, both onshore and offshore agencies,
organizations, and individuals related to protecting consumers'
rights are regulated. In other words, Vietnam intends to monitor
and manage activities of platforms with no legal presence in
Vietnam.