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ARTICLE · 12 NOVEMBER 2024

The Value Of Data And Artificial Intelligence In The Alcohol Industry

McDermott Will & Emery
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Members in the ever-evolving alcohol industry are leveraging data and artificial intelligence (AI) to drive innovation, enhance customer experiences, and optimize operations...

United StatesTechnology
Alva C. Mather
Alva C. Mather
Michelle Draper
Michelle Draper
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Members in the ever-evolving alcohol industry are leveraging data and artificial intelligence (AI) to drive innovation, enhance customer experiences, and optimize operations, all in an effort to increase efficiency and profitability in the market. There are several ways AI is being used to transform this industry:

  • Marketing and Insights

Data is highly valuable and can provide a better understanding of consumer behavior, allowing companies to design their consumer approach in a more targeted manner. Purchase and demographic data allow companies to clearly identify trends and performance to improve their products and the way they communicate with consumers. This information is sometimes shared between suppliers and wholesalers to identify the best market opportunities for particular products. AI can also help track customer orders and provide recommendations for future ordering processes.

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