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ARTICLE · 13 JULY 2023

Pulman Discusses AI Issues Facing Hollywood Actors

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Pryor Cashman Partner Simon Pulman, co-chair of the Media + Entertainment and Film, TV + Podcast Groups, spoke with IndieWire about the key artificial intelligence (AI) issues facing performers in the entertainment industry.

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Pryor Cashman Partner Simon Pulman, co-chair of the Media + Entertainment and Film, TV + Podcast Groups, spoke with IndieWire about the key artificial intelligence (AI) issues facing performers in the entertainment industry.

In "The 3 Biggest A.I. Questions That Should Have Actors Worried," Simon explains the different legal frameworks for AI-generated versions of actors in commercials vs. movies and TV shows:

Entertainment attorney Simon Pulman, a partner at Pryor Cashman, told IndieWire that, when it comes to filming a commercial, there are existing publicity laws that protect an actor's likeness. For instance, can't create an AI Brad Pitt or Sandra Bullock and have them endorsing a product without paying them." But if AI is used to create a composite, a completely digital creation that has been trained on the physical appearance, voice, or mannerisms of an actor, but doesn't necessarily look and sound like the actor, that's where things get "tricky," he

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