All marketing tools are accepted in Colombia, as long as they
comply with both the Consumer Protection Statute and the Data
Protection Statute.
This decision was made by the Superintendence of Industry and
Commerce when dealing with an advertiser that was using
'robocalls', predictive and automated dialing, nuisance
calls and calls made by means of artificial intelligence, to
promote its business.
The decision clarifies that the Data Protection Statute is
neutral concerning topic and technology, hence, it applies
disregarding the technics, processes or technologies that may be
use. When dealing with personal information, its collection and
use, the Statute will rule the matter.
