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ARTICLE · 20 AUGUST 2024

FCC Proposes New AI-Generated Robocall Rules

On Aug. 7, the Federal Communications Commission (FCC) voted to propose new rules to require callers to disclose if they are using artificial intelligence (AI)...

United StatesTechnology

On Aug. 7, the Federal Communications Commission (FCC) voted to propose new rules to require callers to disclose if they are using artificial intelligence (AI) in robocalls and robotexts. If adopted, the new rules would set definitions for what constitutes an AI robocall or text. If a caller uses AI robocall technology, they would be required to disclose that information to a consumer as part of the process of obtaining consent to place the call or text. Previously, the FCC has taken steps to ban AI-enabled voice cloning for robocalls and proposed substantial fines for providers carrying those calls. The FCC has also considered requiring disclosures for AI-generated materials used in political advertisements on radio and television. This proposal marks another step by the FCC to grapple with the continued growing prevalence of AI in telecommunications.

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